Your website is your professional representation on the internet. So if it's put together poorly, and doesn't immediately strike the viewer in a good way, it's going to harm their first impression of yourself.
Here are some things to avoid.
Weird or Bad Color Schemes
They need to be somewhat neutral. A good website has a clean website with a white background and one to two main colors as accents throughout the site.
Bright red or colors that stand out like that will give loud vibe, and that's not really a good thing. Neutral colors are the way to go.
Over-Cluttering
If you're trying to fit a bunch of sections and information in tight spaces, the viewer is going to have trouble knowing what to click on or look at. The sections on your homepage need to be spaced out and each of them need to have a specific and clear purpose.
If your page is full crowded and confusing to the reader and they will click away. Things that make a website cluttered are too many font sizes and too many photos. Keep everything in one style.
A Bad About Me Page
This is something we blogged about last week. These pages are usually one of the top, if not the number one viewed and they are made with the least effort.
Tell them what you are like, some personal things, why you are in real estate and what you can do for them. Then this page will serve a real purpose. Have pictures or anecdotes that serve as good ice breakers. This will even give you and the prospect something to talk about.
Bad or Lazy Blog Content
This is a big part of being ranked on Google in your area. The poorly done blogs are usually just paid canned content or quick lazy writing from the agent.
Are they words? Does it even sound like you ? If you are going to blog be you and use your own voice. Just like the about me page, this needs to sound like you really wrote it. Consumers will see through premade content you buy.
Old Pictures or Even Worse, Information
Your photo and any other photos should be updated once a year. If someone sees anything that looks like an older picture or even an outdated logo, chances are they're going to leave the site.
Nothing much needs to be said about having any piece of information outdated.
Keyword Stuffing
This is tempting, especially given the importance of SEO. Now putting the name of your city or neighborhoods on the bottom of your site seems like a good idea in theory. But Google now penalizes for that type of thing.
They reward good content with higher rankings. The best thing to do is to research the biggest keywords and use those as tags or throughout your content.
Tough to Navigate
Make sure that everything is super-easy to find. The menus need to be straightforward and simple.
Joe Nickelson is a real estate professional dedicated to helping home buyers and sellers achieve their dreams of owning property, and helping real estate agents stop using the sometimes-vicious tactics that weigh on their consciences. He believes that the Smart Agents books will, quite literally, change people’s lives for the better. Check out his full bio here!
