Thanksgiving is a great opportunity for some holiday marketing. This is the perfect opportunity to say “Thank you!” to your clients and to show yourself in the community to anyone else.
Sending a Postcards or Letters
The effort you put into making a Thanksgiving card and sending it will go a long way with your real estate clients. Holidays are the perfect time to stay in touch with your past clients. It will increase your chances for referrals greatly.
If they aren't past clients sending out a letter introducing yourself and talking about your love for the area while wishing a happy Thanksgiving is a nice touch.
Thanksgiving Themed Emails
Send something wishing them a great holiday. Included a graphic related to it is a good idea. You can have your graphics made from somewhere online for a couple of bucks.
The message here is important, but it doesn’t have to be long and fancy. For your past clients saying something like "Thank you for working with me and trusting me with your real estate needs this year. I hope you and your family have a great Thanksgiving!"
You should even add in a call to action for them to refer anyone in the housing market to you. "Give someone you know a reason to thank you as well, and let me know if I can help them sell their home.”
You may even want to add how many homes you sold this year and a blanket thank you statement to all of your clients.
Give Them a Gift
This is going the extra mile for sure, but it can be worth it a lot of the times. A pie or edible arrangement really will show the appreciation you have for your past clients.
This is going to bring up your name around the dinner table, and then hopefully lead toward more referrals.
Host a Dinner at One of Your Properties
This would double as a showing as well.
You should even invite people to bring their own dishes to share. Make it a community event. Gain more visibility for your properties, and meet more locals.
Starting a "New Home For Christmas" Campaign
This is a good time to send some of these emails out or run some Facebook ads with this theme.
Community Update/Newsletter
You can update them on the market but this is a great time to fill them in on any community happenings or food drives going on. It shows your connection to the community.
Joe Nickelson is a real estate professional dedicated to helping home buyers and sellers achieve their dreams of owning property, and helping real estate agents stop using the sometimes-vicious tactics that weigh on their consciences. He believes that the Smart Agents books will, quite literally, change people’s lives for the better. Check out his full bio here!
