Your landing page is the tool that brings in leads when you sleep.
It also is another area where you really have to stand out, especially depending on what niche you are targeting. Buyers and sellers are going to be the most common thing you make a landing page for, but this is where you separate yourself from any other home valuation page or whatever you are offering.
The most important thing is that your landing page is not bogged down and the viewer quickly realizes who you/your site is and what they are signing up for. Here are the biggest reasons to have when and redirect as many viewers as possible your landing pages.
It Brings Credibility By Solving the Viewers Problem
When you build a landing page you build it on solving one problem. While a home valuation or a market estimation for a certain area make take a few hours or a day to get emailed or sent to them, once they get this it will build the trust they have in you. It automatically paints you as the expert. You will be a trusted resource that knows how to take care of and/or address any questions before they pop up.
Turns the Viewers into Leads (By Catering to their needs)
With a lot to do with the benefit above, your landing page should outweigh any other page on your website in bringing in leads. It should not give access to your entire website. Make them put their information in. This is to keep the viewer from seeing too much and losing sight of the solution they were working for. Or worse they won’t find any information that relates to their situation. That is a wasted view.
This is also why you can only mention one thing/solution on the page. It has to only serve one purpose, that is directed at that viewer.
It is Always Running
This is one of the biggest benefits. It is always working for you. This is a whole different type of prospecting. All you need to do (after making and setting up the page) is run a set of ads for it, then watch the leads come through. It happens while you are making real estate deals, spending time with your family and doing anything really.
If Done Right, It Will Have a Long Shelf-Life
It's going to keep reaching your audience as long as your ads keep running. And if done right, it won't matter what date they hit that landing page. A landing page isn’t something you put up once and only get leads from it one time. It is your lead machine working in the background to bring you leads every single day.
Make the Locality as Clear as the Single Objective
This is just as important. Your name, location and logo or companies should be right there.