Having a good line of communication with your prospects or clients depends on their responses. Very few will respond to straight up attempts to land their sale or refer you to their friend.
Conversion is trying to force people onto your time schedule, which is not very appealing to the person on the other end.
If you focus every email or each call in ways that help the customer and listen to their responses in order to help them, then those response rates will rise dramatically. Once you get in the habit of treating each form of communication like this, you'll form each email or message in the most friendly way.
Before you send something out, try and visualize each part of your audience. What are their occupations? Do they have a family? What are their interests? Age groups? What are they looking for?
When you do this you begin to see those phone numbers and emails as people. Here are the steps to make emailing your email lists garner more response and activity.
Use a Custom Email Address
I wouldn't use Ben@gmail.com. I'd use Ben@companyname.com.
This just assures them in your name even more. You also should have your own name as the sender as well.
There's no reason not to do this. It's inexcusable.
Make some of your emails more personal by just keeping it as plain text.
Sometimes your company logo and stock format of the body will make it seem non-personal and super salesy.
It does look more professional, but it won't be as personal. We recommend a good mix of both. Use your name in the signature the same way before, but just keep the email mostly simple.
Keep it somewhat short and make it as conversational as possible.
Everyone receives over 100 emails each day on average. Standing out in the inbox is not very easy.
People are busy and bombarded all day, every day with marketing messages. So be short and simple with the message.
Look at your messages and ask yourself if this is something you would send to a friend. That's how you want your communication here to feel. You want to address the problem they might have or will eventually have in the most friend-type way possible.
Ask for a response in your call to action.
The easiest way to do this is to simply ask them a question. If you ask them that question and follow all these ideas, the chances they respond and now you have a direct line of contact go up so much.
Joe Nickelson is a real estate professional dedicated to helping home buyers and sellers achieve their dreams of owning property, and helping real estate agents stop using the sometimes-vicious tactics that weigh on their consciences. He believes that the Smart Agents books will, quite literally, change people’s lives for the better. Check out his full bio here!
