We recently did a training on the best way to get listings in today's market. We call them "Forgotten" Expireds. But, they're really just listings that Expireds 3 months, 6 months, and even 2-3 years ago. They're "forgotten" because all the other Realtors have forgotten about them.
But, they still want to sell. As a result, they are a lucrative source of motivated seller listings with no competition.
If you have any questions about how to list Old Expireds, then please contact us. Your question will be forwarded to Ben & Joe so they can answer you directly.
Question: How do I find the Old Expired Leads.
Answer: We have a blog post that shows you how to do it. Check it out here: Blog Post: How To Find Old Expired Leads.
Question: Do you have to Redx to find the leads?
Answer: No. But, it’s way easier and more efficient. I’d use the Redx if I’m researching more than 50 leads. Otherwise, you can do it manually.
Question: Do you mail an intro letter along with the book?
Answer: We have a blog post that shows how to send out the books. It has all the different letters you can include with the book. Check it out here: Blog Post: How to send your books to the Old Expired Leads.
Question: Do you send the expired book or just the seller book?
Answer: Either one will work. As long as the book talks about how to sell a home, then it will work.
Question: How to get the phone numbers for Old Expireds?
Answer: You can find them on WhitePages.com, Intelius, or have the Redx’s Automated System research them for you.
Question: Most people have cell numbers and not landlines. Any suggestions on finding cell numbers?
Answer: Use Intelius or the Redx. They have access to cell phones and other numbers.
Question: Do you have a script I can use to follow up with the leads after I send them my book?
Answer: We have a blog post with the script and a video explaining how the script works. Check it out here: Blog Post: Follow Up On The Books You Sent And Get The Listing.
Question: How soon do you call after book is sent?
Answer: Usually about 4-5 days.
Question: How often do you suggest calling?
Answer: If you’ve sent them the book, then call them every day or two until you reach them. Sometimes you’ll call people 3-4 times before you reach them.
Question: We ordered 35 books, how many listing will we get??
Answer: We don't have exact numbers. Everyone's conversion #s are different. It depends on the leads you are targeting, whether or not you follow up, and your listing presentation.