We recently did a training on the best way to get listings in today's market. We call them "Forgotten" Expireds. But, they're really just listings that Expireds 3 months, 6 months, and even 2-3 years ago. They're "forgotten" because all the other Realtors have forgotten about them.
But, they still want to sell. As a result, they are a lucrative source of motivated seller listings with no competition.
Here is why you should consider working Old Expireds:
- We recently talked to a Smart Agents Member who listed 11 Old Expireds in 6 months – using the books.
- Ben Curry recently listed 14 Old Expireds in 4 months time in Jacksonville Florida.
Replay of Old Expireds Training Webinar with Ben Curry & Joe Nickelson
Frequently Asked Questions about Old Expireds
If you have any questions about how to list Old Expireds, then please contact us. Your question will be forwarded to Ben & Joe so they can answer you directly.
Question: How do I find the Old Expired Leads.
Answer: We have a blog post that shows you how to do it. Check it out here: Blog Post: How To Find Old Expired Leads.
Question: Do you have to Redx to find the leads?
Answer: No. But, it’s way easier and more efficient. I’d use the Redx if I’m researching more than 50 leads. Otherwise, you can do it manually.
Question: Do you mail an intro letter along with the book?
Answer: We have a blog post that shows how to send out the books. It has all the different letters you can include with the book. Check it out here: Blog Post: How to send your books to the Old Expired Leads.
Question: Do you send the expired book or just the seller book?
Answer: Either one will work. As long as the book talks about how to sell a home, then it will work.
Question: How to get the phone numbers for Old Expireds?
Answer: You can find them on WhitePages.com, Intelius, or have the Redx’s Automated System research them for you.
Question: Most people have cell numbers and not landlines. Any suggestions on finding cell numbers?
Answer: Use Intelius or the Redx. They have access to cell phones and other numbers.
Question: Do you have a script I can use to follow up with the leads after I send them my book?
Answer: We have a blog post with the script and a video explaining how the script works. Check it out here: Blog Post: Follow Up On The Books You Sent And Get The Listing.
Question: How soon do you call after book is sent?
Answer: Usually about 4-5 days.
Question: How often do you suggest calling?
Answer: If you’ve sent them the book, then call them every day or two until you reach them. Sometimes you’ll call people 3-4 times before you reach them.
Question: We ordered 35 books, how many listing will we get??
Answer: We don't have exact numbers. Everyone's conversion #s are different. It depends on the leads you are targeting, whether or not you follow up, and your listing presentation.
