Ever seen an ad or a website that promises thousands of Facebook for 20 bucks or so?
Or a “like exchange” group? They're free, just go like everyone's pages. Even asking all your family and friends to like your page is part of this.
These things destroy your Facebook page. They completely ruin it. How can you generate any warm leads from your page if none of the people who like your page have an interest in you or any real estate needs? Here are the things to always avoid doing with your page if you want to get leads from it.
Buying Likes
Technically you do get leads from this. But these might not even be real people and if they are real, chances are they won't be interested in your services and will not take the time to give you their email address.
You should be running a minimum of 2 to 1 for every 20 likes on your page, you should easily be picking up 10 email addresses.
You also need your likes to engage with your posts. Since these likes aren't in any of your niche's and aren't targeted they aren't going to engage with your page or anything on your page.
They aren’t interested in what you are giving them. When they don’t interact, Facebook decides that your content is worthless, and doesn’t distribute your content any further. Not a good place to be in.
The biggest benefit of Facebook is it's extremely detailed and reliable targeted marketing.
It’s very cheap and it’s super targeted while offering an amazing return on your money. If you know what you are doing, you can make sure your ads target only people who are likely to use your services.
Our free online marketing guide goes into the targeted and Facebook uses in more detail.
Just boosting your posts will not solve these problems either.
Your boost will hit around another 5 to 10 percent of your likes. It’s like running a classified ad in a newspaper. You are throwing out money and hoping it will hit someone.
Joe Nickelson is a real estate professional dedicated to helping home buyers and sellers achieve their dreams of owning property, and helping real estate agents stop using the sometimes-vicious tactics that weigh on their consciences. He believes that the Smart Agents books will, quite literally, change people’s lives for the better. Check out his full bio here!
