---
title: Smart Agents | Blog | Joe Nickelson
description: "Joe Nickelson was raised in North Florida with his six siblings. Although he graduated high school early at the age of 16, his family could not afford to send him to college. Instead, Joe started working as a landscaper — a tough job with long hours, built on sweat.\n\nBut Joe was taught at a young age that if you want something in life, you have to work for it. So that’s what he did. And he worked hard.\n\nAs the years went by, Joe went from laborer to owner of a landscaping business. That company became lucrative; at its peak, there were multiple locations with an enormous client roster.\n\nDuring this time, Joe was buying and selling real estate, both for his business and for his personal use. As a business owner, he was shocked to see the poor customer service skills of real estate agents he worked with. Sensing an opportunity (and a new challenge), Joe sold off his stake in the landscaping business and became a Realtor, determined to be the kind of agent he would want to hire. Read More..."
---
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# Our Latest Blog Posts
## Joe Nickelson
Joe Nickelson was raised in North Florida with his six siblings. Although he graduated high school early at the age of 16, his family could not afford to send him to college. Instead, Joe started working as a landscaper — a tough job with long hours, built on sweat. But Joe was taught at a young age that if you want something in life, you have to work for it. So that’s what he did. And he worked hard. As the years went by, Joe went from laborer to owner of a landscaping business. That company became lucrative; at its peak, there were multiple locations with an enormous client roster. During this time, Joe was buying and selling real estate, both for his business and for his personal use. As a business owner, he was shocked to see the poor customer service skills of real estate agents he worked with. Sensing an opportunity (and a new challenge), Joe sold off his stake in the landscaping business and became a Realtor, determined to be the kind of agent he would want to hire. [Read More...](http://smartagents.com/about-joe-nickelson/)
## Recent Posts
[](https://blog.smartagents.com/blog/work-smarter-not-harder-keys-to-efficient-career)
[Agents](https://blog.smartagents.com/blog/topic/agents)
## [Work Smarter, Not Harder: The Keys to an Efficient Career](https://blog.smartagents.com/blog/work-smarter-not-harder-keys-to-efficient-career)
You hear me say it all the time: “Keep working smart!” “Work smarter, not harder!” But without explaining exactly what ...
[Continue Reading](https://blog.smartagents.com/blog/work-smarter-not-harder-keys-to-efficient-career)
[](https://blog.smartagents.com/blog/stand-out-from-competition-with-solid-brand-image)
[brand](https://blog.smartagents.com/blog/topic/brand)
## [Stand Out From Your Competition with a Solid Brand Image](https://blog.smartagents.com/blog/stand-out-from-competition-with-solid-brand-image)
The Association of Real Estate License Law Officials estimates there are about 2 million active real estate licensees ...
[Continue Reading](https://blog.smartagents.com/blog/stand-out-from-competition-with-solid-brand-image)
[](https://blog.smartagents.com/blog/ten-tips-to-keep-real-estate-leads-warm)
[Agents](https://blog.smartagents.com/blog/topic/agents)
## [10 Tips to Keep Real Estate Leads Warm](https://blog.smartagents.com/blog/ten-tips-to-keep-real-estate-leads-warm)
We discussed in Wednesday’s blog why leads sometimes go cold and what you can do to reestablish a connection. In ...
[Continue Reading](https://blog.smartagents.com/blog/ten-tips-to-keep-real-estate-leads-warm)
[](https://blog.smartagents.com/blog/five-reasons-real-estate-leads-go-cold-and-how-to-warm-them-up)
[Agents](https://blog.smartagents.com/blog/topic/agents)
## [5 Reasons Real Estate Leads Go Cold and How to Warm Them Up](https://blog.smartagents.com/blog/five-reasons-real-estate-leads-go-cold-and-how-to-warm-them-up)
No matter how long you’ve been a real estate agent or how experienced you are, having leads go cold is a common hurdle ...
[Continue Reading](https://blog.smartagents.com/blog/five-reasons-real-estate-leads-go-cold-and-how-to-warm-them-up)
[](https://blog.smartagents.com/blog/set-the-tone-tips-for-smoother-communication)
[Agents](https://blog.smartagents.com/blog/topic/agents)
## [Set the Tone: Tips for Smoother Communication](https://blog.smartagents.com/blog/set-the-tone-tips-for-smoother-communication)
Have you ever heard someone’s words, but because of their delivery, you digested an entirely different message than the ...
[Continue Reading](https://blog.smartagents.com/blog/set-the-tone-tips-for-smoother-communication)
[](https://blog.smartagents.com/blog/five-tricks-for-a-personable-marketing-approach)
[Agents](https://blog.smartagents.com/blog/topic/agents)
## [5 Tips for a Personable Marketing Approach](https://blog.smartagents.com/blog/five-tricks-for-a-personable-marketing-approach)
Here’s an important question every Realtor should be able to answer: What is your marketing approach?
[Continue Reading](https://blog.smartagents.com/blog/five-tricks-for-a-personable-marketing-approach)
[](https://blog.smartagents.com/blog/quiz-what-is-best-prospecting-technique-for-me)
[Agents](https://blog.smartagents.com/blog/topic/agents)
## [Quiz: What is the Best Prospecting Technique for Me?](https://blog.smartagents.com/blog/quiz-what-is-best-prospecting-technique-for-me)
[Continue Reading](https://blog.smartagents.com/blog/quiz-what-is-best-prospecting-technique-for-me)
[](https://blog.smartagents.com/blog/tricks-boost-real-estate-seo)
[Agents](https://blog.smartagents.com/blog/topic/agents)
## [Tricks to Boost Your Real Estate SEO](https://blog.smartagents.com/blog/tricks-boost-real-estate-seo)
Did you know that according to Hubspot, 97 percent of people start searching online to find a local business?
[Continue Reading](https://blog.smartagents.com/blog/tricks-boost-real-estate-seo)
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