If you're running home value pages and ads for them, a lot of the time the information won't get fully filled out, once you asked for their email address or phone number.
It's just one of the drawbacks to having your own realtor site. Giving a home evaluation is one of the few reasons that people might even view it. But if you have content to bring viewers there, it's going to open up a whole new set of leads.
We mentioned it before, it's all about branding yourself as the expert that people will trust. So just like giving out books you've authored will do that, starting a real estate blog will have that same effect on the internet.
It will bring in leads.
When people from out of town search for homes or even information in your city, if you're ranked high enough, they could land on your site. Instead of pushing your home value page, you can promote your blog articles.
Then the people that view them will be less skeptical to put in their information on the home value page, once they trust you and know who you are. They might even just like you on Facebook and after seeing a stream of new blogs that you promote there, want to talk to you for more information.
Regular posts that update local areas on the housing market and talk about how to sell for more money, are things that will interest potential buyers and sellers.
You're the expert.
Not only is this your chance to make yourself the real estate expert, but you can also become the authority in any niche or even your local area. Blog about local events going on and stuff around the community.
Ranking the best restaurants, parks and things of that nature are great blogs to write. Even people who aren't in the market for a home will be interested in them. Eventually they'll start browsing your site for information of that nature.
Then whenever they are looking for stuff on the housing market, they will have your site in mind. They will not want to do business with others because you have established yourself as the local authority online.
This isn't chasing leads.
Making a blog is going to want to make people work with you, just like handing out books you author. It's much easier than chasing leads. Every agent has their different ways of doing things, but leads that contact you first are as good as it gets.
You need to use SEO.
This is one of the more important parts of having a blog. It all depends on where you are ranked on google or other search engines. Every blog or business uses SEO (search engine optimization) and it's a big part of how they gained their following.
Your blog can help the ranking of your website as well, if they are connected. Using keywords and phrases that are most popular can bring loads of traffic to your sites.
You're actually providing value.
This goes back to it being completely different than going after leads. You really can be providing some worthwhile stuff for viewers, and that's what makes this so different than other marketing ideas.
Blogs on signing contracts can actually teach potential home buyers an important step in the process they might not have understood before. This stuff will help them out a lot. If you're a Smart Agents member, we give you a preloaded blog with over 120 pre-loaded articles.
Using this to boost your social media.
This is where it may even be your biggest benefit. Facebook is one of the best places to get leads and promote yourself as the expert.
Posting your blogs to your business page on Facebook will legitimately verify you as that expert. This is how leads come to you.
UNTIL NEXT TIME, BE SMART, AND WORK SMARTER!
Joe Nickelson is a real estate professional dedicated to helping home buyers and sellers achieve their dreams of owning property, and helping real estate agents stop using the sometimes-vicious tactics that weigh on their consciences. He believes that the Smart Agents books will, quite literally, change people’s lives for the better. Check out his full bio here!