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6 min read

Real Estate Technology: What to Use and What to Ignore to Grow Your Business

By Joe Nickelson on Mar 13, 2019 11:50:54 AM

Most agents plan out their marketing budgets for a quarter or so at a time. Naturally, new advancements or products are put out or improved throughout every year.

The key is to know what new technology can help you get more listings and what products aren’t worth your money and time.

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6 min read

6 Tips to Become a More Tech-Savvy Agent

By Joe Nickelson on Feb 13, 2019 9:28:54 AM

If you're a veteran in the real estate industry, you know just how much it's changed, even in the last 10 years. Technology now plays an integral role in how people search for properties and even how real estate agents reach and communicate with leads and clients. 

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9 min read

Get Yourself on Google's Real Estate Radar

By Joe Nickelson on Oct 15, 2018 9:58:50 AM

According to the National Association of Realtors’ 2017 Profile of Home Buyers and Sellers®, online websites were seen as the most useful information source among buyers at 88 percent.

A whopping 42 percent of recent buyers said the first step they took in the home-buying process was to look online at properties for sale.

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6 min read

Stay Lucrative as a Real Estate Agent in the Internet Age

By Joe Nickelson on Oct 10, 2018 12:02:08 AM

The internet is continually changing how everything works. The real estate industry has experienced some significant changes in the digital age.

According to Internet Live Stats, approximately 40% of the world’s population is connected to the internet. This is an increase from less than 1% in 1995.

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11 min read

Creating a Social Media Brand

By Smart Agents on May 9, 2018 9:44:25 AM

Establishing a social media brand attracts more clients. According to the Content Marketing Institute, brand awareness is the top priority for marketers. More than 3 billion people have social media accounts.

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5 min read

7 Real Estate Technology Trends Disrupting the Industry

By Smart Agents on May 2, 2018 1:31:59 PM

New technologies are springing up every day, disrupting various industries in major and unexpected ways.

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5 min read

How To Text Clients And Get Listings

By Smart Agents on Apr 11, 2018 11:50:16 AM

Text messages are poised as the most preferred mode of communication for the next generation of home buyers and sellers. In fact, a third of Americans prefer texting to calling.

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