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5 min read

How to Convert Commercial Real Estate Leads

By Joe Nickelson on Oct 23, 2018 2:15:40 PM

Commercial real estate is a lot different than residential real estate — but, in so many ways, it's exactly the same.

Residential Realtors looking to tap into the commercial market may have more pull on this side of the industry than they think.

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12 min read

Top 10 Real Estate Books to Boost Your Business

By Joe Nickelson on Oct 17, 2018 12:25:17 AM

If you know anything about our company, you know we celebrate the great value books can offer those who invest in them. At a time when people are increasingly turning to online outlets to fulfill their real estate needs, we believe there is nothing more valuable than putting a book in someone’s hands.

Books hold value — they don’t get thrown away — and they’re likely to either be kept or passed around from person to person.

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9 min read

Get Yourself on Google's Real Estate Radar

By Joe Nickelson on Oct 15, 2018 9:58:50 AM

According to the National Association of Realtors’ 2017 Profile of Home Buyers and Sellers®, online websites were seen as the most useful information source among buyers at 88 percent.

A whopping 42 percent of recent buyers said the first step they took in the home-buying process was to look online at properties for sale.

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6 min read

Stay Lucrative as a Real Estate Agent in the Internet Age

By Joe Nickelson on Oct 10, 2018 12:02:08 AM

The internet is continually changing how everything works. The real estate industry has experienced some significant changes in the digital age.

According to Internet Live Stats, approximately 40% of the world’s population is connected to the internet. This is an increase from less than 1% in 1995.

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6 min read

Five Must-Have Negotiation Skills for Top Realtors

By Joe Nickelson on Oct 3, 2018 10:22:24 AM

When it comes to negotiations in real estate, one thing is always at the forefront: Price.

The seller wants the highest price possible, while the buyer wants the lowest price. The best Realtors fight for their clients, making sure they leave the table satisfied.

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8 min read

Your Official Guide to Marketing in the Fall

By Joe Nickelson on Oct 1, 2018 1:43:35 PM

The leaves are changing, the weather is getting cooler — but not too cold, yet! — and everyone is getting into the spirit of fall.

Fall is the perfect time for festivals, delicious foods, and high spirits — all elements that add up to some fantastic marketing opportunities.

Get into the spirit of fall, and you might just collect more than candy this season!

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13 min read

Why Fall and Winter are the Perfect Times to Buy — And Land Buyer Leads

By Joe Nickelson on Sep 25, 2018 9:53:33 PM

According to a recent article by Bankrate, a lack of affordable homes, rising home prices and higher mortgage rates deterred many buyers from taking advantage of this summer’s hot selling season.

In fact, existing home sales fell to their slowest pace in two years this July, according to data from the National Association of Realtors®.

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10 min read

How to Overcome Writer's Block and Nail an Amazing Bio

By Joe Nickelson on Sep 18, 2018 2:20:13 PM

As a real estate agent, you do a lot of marketing. You market your listings, you market your business, and most importantly, you market yourself.

One of the best ways to do that is by creating a bio that represents who you are and how you want potential customers to see you.

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6 min read

Close Real Estate Deals with These Conversational Tricks

By Joe Nickelson on Sep 17, 2018 12:20:55 PM

If you get a lead on the phone for a few minutes, that’s a great first step. If you meet with them in person for a listing presentation, your chances of success are even better.

But as you know, nothing is set in stone until you hear a final yes.

Getting a yes at the end of a listing presentation — or even a phone call that could lead to a presentation — is all about instilling confidence in your leads.

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1 min read

June is Mastering FSBOs in Her First Year as an Agent!

By Smart Agents on Sep 13, 2018 11:43:57 AM

 

"Then, I pulled out the book and I showed them the book. Their first expression after that was, 'Wow. You're the one we want to hire to sell our home for us.'”

Not many agents have the confidence to go after FSBOs in their first year of real estate. But the books have given June a leg up on her competition.

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