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12 min read

Stand Out From Your Competition with a Solid Brand Image

By Joe Nickelson on Jul 31, 2018 9:14:55 PM

The Association of Real Estate License Law Officials estimates there are about 2 million active real estate licensees in the United States.

That’s a whole lot of Realtors competing for a constantly fluctuating pool of clients.

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7 min read

The Single Greatest Listing Opportunity Since the Expired Listing

By Joe Nickelson on Jul 24, 2018 4:52:29 PM

We all know Expireds offer a great listing opportunity. But, have you tried to list one recently? It’s tough. These homeowners get 100+ phone calls. 30-50 letters. It’s a non-stop barrage.

Yes, listing Expireds is a great move in a normal market. But, today’s market is NOT a “normal” market. It’s crazy!

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9 min read

A Tale of Two Realtors: The Importance of Follow-Up

By Joe Nickelson on Jul 21, 2018 8:24:42 PM

I’m going to tell you two stories about two different Realtors.

We’ll call them Realtor A and Realtor B.

Realtor A and B both work in similar markets. They’ve both been in the business for about 10 years and have built solid reputations in their prospective areas.

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9 min read

Even the World's Smartest FSBO Couldn't Sell His Own Home!

By Joe Nickelson on Jul 17, 2018 10:40:16 AM

Real estate might be a cutthroat industry. But even the toughest of real estate rivals can unite against one common grievance: FSBOs.

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5 min read

Signs to Heavily Pursue a Lead

By Joe Nickelson on Jul 16, 2018 8:22:22 AM

Leads can be tough to categorize. You might think a FSBO is a hot lead and ready to sign, just to be rudely rebuffed when you go to seal the deal.

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5 min read

Why These Excuses Hurt Agents

By Joe Nickelson on Jul 11, 2018 11:29:45 AM

You probably know by now that the general population has a warped perception of Realtors. Agents are known for relentlessly hounding their leads or being on the clock 24/7, but at the same time, are almost infamous for not returning calls or being available when you need them. 

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8 min read

How the Books Can Turn 1 Listing into 2!

By Joe Nickelson on Jul 9, 2018 3:02:06 PM

A word-of-mouth recommendation is the best kind of referral any Realtor can get. It’s almost a guarantee that when a client recommends you to their friend, colleague or family member, you’ll get that listing.

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6 min read

5 Tips for Tackling Time Management

By Joe Nickelson on Jul 2, 2018 1:08:16 PM

Time management is one of the most important aspects of being a successful real estate agent. Yet, it’s one of the hardest skills to master.  

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5 min read

Your Official Summer Marketing Guide!

By Joe Nickelson on Jun 26, 2018 10:17:17 PM

Summer is a huge season for real estate. People are more willing to move when the kids are out of school, and it’s a great time to market yourself to your community.

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5 min read

Use Google Adwords to Get Leads

By Joe Nickelson on Jun 20, 2018 1:42:01 PM

Since almost every real estate and Realtor search starts online, it’s safe to say most of them start on Google. Google is by far the most used search engine.

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