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12 min read

Lynne’s Book Investment Resulted in a $14,000 ROI

By Smart Agents on Dec 21, 2018 2:24:07 AM

Lynne has been a real estate agent for 10 years. She specializes in selling expireds.

Listing Scorecard

  • Length of time using the books: 5-6 months
  • Number of books given away: 200
  • Listings received with the help of the books: 2
  • Biggest benefit of using the books: "It definitely makes you the expert…People are impressed with the fact that you have written a book and that you are an authority on the subject. I just find that it opens doors for me that wouldn’t necessarily be open."

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17 min read

Bob Landed 3 Listings Within 72 Hours of Receiving His Books!

By Smart Agents on Dec 14, 2018 2:24:33 PM

"I received my first order of books 72 hours ago. I went on 3 Expired Listing appointments using the book as one who knows why a listing hasn't sold. It gave me a leg up on the competition because I was perceived as an expert in the industry. All 3 Seller's glanced through the book. One signed the listing without reading the book. It's 7pm and I'm at my office with Seller signatures from the other 2 Sellers who read the book, were very impressed and my sign goes up on ALL THREE tomorrow!!!  3 for 3 in 72 hours?? YES!!"

This is the email we recently received from one of our members!

Bob has been a real estate agent for over 26 years. He lives and works about 120 miles north of Las Vegas. His degree and professional background are in marketing, and he recognized that the books could give him credibility and a leg up over the competition in his area.

Listing Scorecard

  • Length of time using the books: Around 30 days
  • Number of books given away: 27
  • Listings received with the help of the books: 7 (3 already under contract)
  • Biggest benefit of using the books: You would think that after 26 years, it is easy for me to knock on anybody's door that's expired/For Sale by Owner, and I am scared to death…[the books have] given me a tangible self-worth that I can go to the door of somebody's home with confidence and competence and not be worried about the conversation…I don't have to [think], "OK, you can do this. It'll be alright." No, I just go up to the door and Ring! And just start talking away because I've got that [book], and it's literally been that powerful.

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15 min read

Marki Warms Up to Leads Through Housewarming Events

By Smart Agents on Dec 7, 2018 11:13:36 AM

Marki is a real estate agent who specializes in listings, marketing, and working with investors.

Listing Scorecard

  • Length of time using the books: 2 months
  • Listings received with the help of the books: Within one week of sending off eight books, she got one listing and one likely listing. She also held an event where she used the books and got five leads.
  • Biggest benefit of using the books: "I can set myself apart from the competition. And what's nice is there's not anything new or over the top for me in the book that I'm not already doing anyway."

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16 min read

Bruce Uses His Books to Convince Sellers to List

By Smart Agents on Nov 30, 2018 2:02:15 PM

Listing Scorecard

  • Number of books given away: Around 30
  • Listings received with the help of the books: 3 (soon 4)
  • Biggest benefit of using the books: "Well, I think it gives me more confidence when I go into presentations. And I look like a real professional. It's different when you go in, and so many people go into these listing presentations without even a presentation… [The books] just give you instant credibility. Instant. And so that should provide [buyers and sellers] with instant excitement and a professionalism that says, “Here. I wrote this book for you. Here's a copy of my book. I'm not gonna try and badger you, but I want you to take a look at this, and it can show you, ‘Here's what I'm gonna do for you.’”

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19 min read

David Converts FSBOs With Books and Tough Love

By Smart Agents on Nov 23, 2018 10:54:03 AM

Listing Scorecard

  • Number of books given away: About 15
  • Listings achieved with the help of the books: 3
  • Biggest benefit of using the books: It sets you apart from anybody else. It makes you an authority. Even if it's not read, you've got a book. No one else has got one. And it's not a spiral bound Kinko's book, it's a published book… I was in some competition here, and that may have been the thing that pushed us over the edge to actually get that listing.

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38 min read

Tom Secured 9 Listings With Only 13 Books!

By Smart Agents on Nov 15, 2018 8:21:11 AM

Listing Scorecard

  • Number of books given away: 13
  • Listings achieved with the help of the books: 8-9
  • Biggest benefit of using the books: It helps me out the most probably from a confidence level, I think … like the nail in the coffin when you're having a listing presentation. I think it also adds that little extra vote of confidence in that I'm leaving a piece of myself behind. When I've gone to a listing presentation and I've left a book behind, it has a different feeling than leaving a business card, right? I can see business cards get tossed in the trash. They get thrown in the junk drawer or a junk basket of sort, and this is the catch-all area. That's where the cards end up. I think that leaving the book behind and having that is like leaving yourself behind a little bit in that people don't throw books away.

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21 min read

Frank Established Himself as an Expert in a Brand-New Market!

By Smart Agents on Nov 8, 2018 11:33:54 AM

Frank is a real estate agent with 13 years of experience. However, he recently moved to a new part of the country, which means he has a lot to learn about the area. By using his books, he’s found an effective and profitable way to market himself as a real estate authority — and to boost his own confidence in the process.

Listing Scorecard

  • Number of books given away: 15-20
  • Listings received with the help of the books: 3
  • Biggest benefit of using the books: It sets you apart from everybody else…it makes them feel like they’re getting something tangible, that you care about them, and that you’re working for them.

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9 min read

$2 Million Seller was Impressed by Jacque’s Books!

By Smart Agents on Nov 2, 2018 1:08:47 AM

Listing Scorecard


  • Number of books given away: Less than 100; the first 50-60 were buyer-related, but when she switched her focus to sellers, she got the listings.
  • Listings received with the help of the books: 8
  • Biggest benefit of using the books: "It just gives some credibility as far as being an expert in the industry."

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11 min read

These Books Are So Good — It’s Scary!

By Joe Nickelson on Oct 31, 2018 12:04:15 PM

Scary for other agents, that is.

Our members say our books have completely transformed their businesses.

Rookie agents and veterans alike have discovered the expert advantage our books provide. They all say the books have given them a leg up over other agents, whether they’re making initial contact with leads or trying to seal the deal on listing appointments.

But don’t take my word for it. In this blog post, I’ll share some of our biggest member success stories so far this year, plus advice on how you can use these techniques in your own business.

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Tim Beat 5 Agents For A Listing Because He Used The Books

By Smart Agents on Jan 2, 2018 7:42:43 PM

"Definitely worth the investment."

That's what Tim says about the books. He uses them on every single listing.

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