"I think it's powerful because my contacts have never gotten anything resembling this from any other agent. It makes me look like an expert in my field."  

Les started out as a real estate investor in 2004. He made the leap to Realtor in 2016.

"I've used Smart Agent Books for a couple years now in many different ways. Most recently, I offered it as a free gift to come to a senior seller's home webinar that I put on."

The most successful entrepreneurs have one thing that sets them apart: Resourcefulness.

They understand that success is not about what you have, but rather how good you are at dealing skillfully and promptly with new situations or obstacles.

Gary has been a Realtor for 33 years. While he works with clients of all kinds, he specializes in working with waterfront owners, condo owners, and higher-end properties in a resort market.  

• Number of books given away: About 100

• Listings received with the help of the books: 4

• Biggest benefit of using the books: “I have been competing with other high-end Realtors for listings, and the book is a turning point.”

We’ve talked before about how important and impactful your online brand can be.

When used effectively, your email and social media marketing can help you form relationships with leads and build their trust in you.

Sean has been a Realtor for 15 years. He works in a large area with a wide variety of people, including both residential and commercial clients. Sean previously recorded a video and spoke with our team, and we wanted to check in on his success. You can read what he said before and watch his video here. Read on for an update on what’s happened since we last spoke with him.

• Number of books given away: About 100

• Listings received with the help of the books: 5-10

• Biggest benefit of using the books: It works as a way in the door to get that first meet-and-greet, and then if you do good follow-up…It'll give you good credibility, like it's supposed to.

Sending a newsletter to your email list is the perfect way to stay in touch with your former clients and leads, without constantly giving them a sales pitch.

When done well, newsletters can keep cold or inactive leads around until they turn into listings, while simultaneously building your brand.

“The book lends credibility and is a great tool for a new agent like me competing with agents with many listings and experience.”

Johnathan just returned to the United States in 2017 after teaching English abroad for nearly a decade. He renewed his real estate license in October last year.

He has been a Smart Agents member for about 2 months. 

If you're a veteran in the real estate industry, you know just how much it's changed, even in the last 10 years. Technology now plays an integral role in how people search for properties and even how real estate agents reach and communicate with leads and clients. 

“I've always been the brokerage’s expired king, but when I bought those books and started adding them onto my expired letters, I sealed the deals.”

Jeff has been in real estate for 2.5 years and specializes in expired listings.

He recently started handing out an expired book along with his expired letter.

You may be a veteran real estate agent who struggles to get clients. On the other hand, a newbie agent in your market could be killing it. How is that even possible? Shouldn’t you be way ahead of the new guy?

So what’s the problem?

It’s simple; you could be pushing clients away. You’re probably trying too hard to get clients and in the process killing your business.

Sleazy sales tactics simply don’t work anymore — not just for real estate agents, but for any kind of salesperson.