How Mark Doubled His Close Rate On Listing Presentations

Mark is a successful agent. But last year, he was averaging a 45% close rate on listing appointments. He started using the book and doubled his close rate to 90% on average.

Five Must-Have Negotiation Skills for Top Realtors

When it comes to negotiations in real estate, one thing is always at the forefront: Price.

The seller wants the highest price possible, while the buyer wants the lowest price. The best Realtors...

Your Official Guide to Marketing in the Fall

The leaves are changing, the weather is getting cooler — but not too cold, yet! — and everyone is getting into the spirit of fall.

Fall is the perfect time for festivals, delicious foods, and...

Lou Got a $379,000 Listing Because He Offered His Books Out on Facebook

 

Listing Scorecard

  • Books Given Away: 50
  • Listings earned with the help of the books: 4
  • Biggest benefit of using the books: “It differentiates me from everybody else. The books turn what is a cold...

Why Fall and Winter are the Perfect Times to Buy — And Land Buyer Leads

According to a recent article by Bankrate, a lack of affordable homes, rising home prices and higher mortgage rates deterred many buyers from taking advantage of this summer’s hot selling season.

...

The Books Have Helped Ben Dominate FSBOs and Get 10 Listings

 (This is a different “Ben” from Ben Curry, who works at Smart Agents.)

Listing Scorecard:

  • Books Given Away: 80
  • Listings earned with the help of the books: 10

How to Overcome Writer's Block and Nail an Amazing Bio

As a real estate agent, you do a lot of marketing. You market your listings, you market your business, and most importantly, you market yourself.

One of the best ways to do that is by creating a...

Close Real Estate Deals with These Conversational Tricks

If you get a lead on the phone for a few minutes, that’s a great first step. If you meet with them in person for a listing presentation, your chances of success are even better.

But as you know,...

June is Mastering FSBOs in Her First Year as an Agent!

 

"Then, I pulled out the book and I showed them the book. Their first expression after that was, 'Wow. You're the one we want to hire to sell our home for us.'”

Not many agents have the...

Move On Up With Move-Up Sellers!

According to the National Association of Realtors® Profile of Home Buyers and Sellers 2017, 52% of sellers traded up and purchased a home that was larger in size than what they previously owned.

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