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6 min read

Why Being Genuine is Your Most Valuable Real Estate Tool

By Joe Nickelson on Feb 5, 2019 10:11:16 PM

You may be a veteran real estate agent who struggles to get clients. On the other hand, a newbie agent in your market could be killing it. How is that even possible? Shouldn’t you be way ahead of the new guy?

So what’s the problem?

It’s simple; you could be pushing clients away. You’re probably trying too hard to get clients and in the process killing your business.

Sleazy sales tactics simply don’t work anymore — not just for real estate agents, but for any kind of salesperson. 

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6 min read

How to Find Real Estate Leads Through LinkedIn

By Joe Nickelson on Jan 29, 2019 4:24:20 PM

If you're a Realtor, you know how crucial social media can be to establishing and building your brand. But have you been including LinkedIn in your social media marketing strategy? If not, you may want to start today!

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5 min read

The Power of Persistence: Why You Need to Keep Going When You Want to Give Up

By Joe Nickelson on Jan 9, 2019 2:49:16 PM

Are there times you seriously consider giving up your business? Are there times that quitting seems like the only option?

Leaving everything behind can sometimes feel like the best option when you feel you've hit rock bottom. But before you take the easy way out, I'm going to tell you why you shouldn't. 

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6 min read

Adapt or Die: Business Changes You Need to Make in 2019

By Joe Nickelson on Jan 2, 2019 2:38:20 PM

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. 

There’s no better way to jump into business in the new year than by following the rich advice of Charles Darwin.

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5 min read

End of 2018 Housing Stats and 2019 Forecasts

By Joe Nickelson on Dec 19, 2018 9:10:57 AM

2018 was a good year in the U.S. housing market. As it winds down, there are plenty of stats and figures to consider as you prepare for next year.

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7 min read

7 Giveaway and Contest Ideas to Collect Testimonials – and Get Clients!

By Joe Nickelson on Dec 12, 2018 1:05:53 AM

If you were to guess where nearly half of all home buyers find their real estate agents, where would you guess? Online advertisements, maybe? Perhaps those fancy billboards you see around town?

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5 min read

Real Estate New Year's Resolutions

By Joe Nickelson on Dec 10, 2018 12:56:12 PM

As the current year winds down, business and employees often start to make new year’s plans and resolutions. The real estate industry is no different, and there are plenty of ways you can plan ahead.

The key to resolutions is to stick with them for the entire year, and Realtors aren’t immune to the tendency to lose momentum over time. In fact, there’s a 92% chance you won’t keep your resolutions going for the entire year.

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6 min read

Your Guide to Writing Effective Ad Copy

By Joe Nickelson on Dec 5, 2018 1:31:07 AM

The following tips for writing effective real estate ads focus on capturing a buyer’s immediate attention.

The suggestions here apply to classified real estate ads and the first sentence in your MLS listings.

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4 min read

End-of-Year Tax Tips for Realtors

By Joe Nickelson on Nov 28, 2018 3:07:29 AM

Once again, as we approach the end of the year, you have an opportunity to get any last-minute tax deductions in before December 31st.

This is the best time to purchase amenities for your business so they show up next year on your deductions.

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6 min read

Your Official Holiday Marketing Guide

By Joe Nickelson on Nov 26, 2018 6:14:41 AM

Real estate marketing during the holidays can present many challenges. Potential clients are spending more time with family and friends and less time thinking about their real estate woes.

Many sellers wait until after the holidays to list so strangers won’t disrupt their holidays. This doesn’t mean a smart agent can’t be proactive during the holidays.

Here are some ideas to make the most out of the holidays as a marketing opportunity, rather than a hindrance.

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