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16 min read

Bruce Uses His Books to Convince Sellers to List

By Smart Agents on Nov 30, 2018 2:02:15 PM

Listing Scorecard

  • Number of books given away: Around 30
  • Listings received with the help of the books: 3 (soon 4)
  • Biggest benefit of using the books: "Well, I think it gives me more confidence when I go into presentations. And I look like a real professional. It's different when you go in, and so many people go into these listing presentations without even a presentation… [The books] just give you instant credibility. Instant. And so that should provide [buyers and sellers] with instant excitement and a professionalism that says, “Here. I wrote this book for you. Here's a copy of my book. I'm not gonna try and badger you, but I want you to take a look at this, and it can show you, ‘Here's what I'm gonna do for you.’”

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4 min read

End-of-Year Tax Tips for Realtors

By Joe Nickelson on Nov 28, 2018 3:07:29 AM

Once again, as we approach the end of the year, you have an opportunity to get any last-minute tax deductions in before December 31st.

This is the best time to purchase amenities for your business so they show up next year on your deductions.

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6 min read

Your Official Holiday Marketing Guide

By Joe Nickelson on Nov 26, 2018 6:14:41 AM

Real estate marketing during the holidays can present many challenges. Potential clients are spending more time with family and friends and less time thinking about their real estate woes.

Many sellers wait until after the holidays to list so strangers won’t disrupt their holidays. This doesn’t mean a smart agent can’t be proactive during the holidays.

Here are some ideas to make the most out of the holidays as a marketing opportunity, rather than a hindrance.

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19 min read

David Converts FSBOs With Books and Tough Love

By Smart Agents on Nov 23, 2018 10:54:03 AM

Listing Scorecard

  • Number of books given away: About 15
  • Listings achieved with the help of the books: 3
  • Biggest benefit of using the books: It sets you apart from anybody else. It makes you an authority. Even if it's not read, you've got a book. No one else has got one. And it's not a spiral bound Kinko's book, it's a published book… I was in some competition here, and that may have been the thing that pushed us over the edge to actually get that listing.

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7 min read

5 Strategies Apple Uses That Can Help Real Estate Agents

By Joe Nickelson on Nov 20, 2018 7:42:03 PM

In August of 2018, Apple, Inc. achieved what many thought was impossible: a $1 trillion valuation. Apple is now the first — and so far, only — company with a net worth of $1,000,000,000,000.

That’s a lot of zeroes.

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38 min read

Tom Secured 9 Listings With Only 13 Books!

By Smart Agents on Nov 15, 2018 8:21:11 AM

Listing Scorecard

  • Number of books given away: 13
  • Listings achieved with the help of the books: 8-9
  • Biggest benefit of using the books: It helps me out the most probably from a confidence level, I think … like the nail in the coffin when you're having a listing presentation. I think it also adds that little extra vote of confidence in that I'm leaving a piece of myself behind. When I've gone to a listing presentation and I've left a book behind, it has a different feeling than leaving a business card, right? I can see business cards get tossed in the trash. They get thrown in the junk drawer or a junk basket of sort, and this is the catch-all area. That's where the cards end up. I think that leaving the book behind and having that is like leaving yourself behind a little bit in that people don't throw books away.

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8 min read

Plan the Perfect Open House!

By Joe Nickelson on Nov 13, 2018 8:03:25 PM

For many real estate agents, nothing is as valuable (or as daunting) as throwing a terrific open house.

While online listings, 360-degree images, and video tours are certainly making waves in the industry, nothing beats a good old-fashioned face-to-face meeting with various people interested in possibly purchasing a home.

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4 min read

Your Official Thanksgiving Marketing Guide

By Joe Nickelson on Nov 12, 2018 8:59:18 AM

So it’s that time of year again, and if you haven’t already planned some specific holiday marketing strategies, you need to get your baster out, my friend!

Thanksgiving presents the perfect opportunity for some “better than grandma’s pumpkin pie” marketing that will have your prospects lining up for seconds…or in this case, picking up the phone to schedule a meeting with you.

Read on to discover:

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21 min read

Frank Established Himself as an Expert in a Brand-New Market!

By Smart Agents on Nov 8, 2018 11:33:54 AM

Frank is a real estate agent with 13 years of experience. However, he recently moved to a new part of the country, which means he has a lot to learn about the area. By using his books, he’s found an effective and profitable way to market himself as a real estate authority — and to boost his own confidence in the process.

Listing Scorecard

  • Number of books given away: 15-20
  • Listings received with the help of the books: 3
  • Biggest benefit of using the books: It sets you apart from everybody else…it makes them feel like they’re getting something tangible, that you care about them, and that you’re working for them.

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5 min read

Sellers' Biggest Realtor Pet Peeves (And How to Avoid Them)

By Joe Nickelson on Nov 6, 2018 8:43:08 PM

A “bad review” can affect an agent’s ability to acquire new leads and clients...and not just once. It’s like the gift that keeps on giving...a gift like Aunt Gertie’s annual fruit cake.

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