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5 min read

The Power of Persistence: Why You Need to Keep Going When You Want to Give Up

By Joe Nickelson on Jan 9, 2019 2:49:16 PM

Are there times you seriously consider giving up your business? Are there times that quitting seems like the only option?

Leaving everything behind can sometimes feel like the best option when you feel you've hit rock bottom. But before you take the easy way out, I'm going to tell you why you shouldn't. 

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14 min read

Greg Used His MyBooks to Net a $2.2 Million Listing and $1 Million Sale

By Smart Agents on Jan 4, 2019 2:45:12 PM

Greg has been a real estate agent for almost five years.

Listing Scorecard

  • Length of time using the books: 1 year (on and off; started pushing them at the beginning of 2018)
  • Number of books given away: Between 200 and 225
  • Listings received with the help of the books: 3
  • Biggest benefit of using the books: “It’s made getting those connections and making those connections a lot easier than without having [the books]…I have the ability to capture some of these high net listings that I have not had previously in my business.”

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6 min read

Adapt or Die: Business Changes You Need to Make in 2019

By Joe Nickelson on Jan 2, 2019 2:38:20 PM

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. 

There’s no better way to jump into business in the new year than by following the rich advice of Charles Darwin.

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12 min read

Lynne’s Book Investment Resulted in a $14,000 ROI

By Smart Agents on Dec 21, 2018 2:24:07 AM

Lynne has been a real estate agent for 10 years. She specializes in selling expireds.

Listing Scorecard

  • Length of time using the books: 5-6 months
  • Number of books given away: 200
  • Listings received with the help of the books: 2
  • Biggest benefit of using the books: "It definitely makes you the expert…People are impressed with the fact that you have written a book and that you are an authority on the subject. I just find that it opens doors for me that wouldn’t necessarily be open."

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5 min read

End of 2018 Housing Stats and 2019 Forecasts

By Joe Nickelson on Dec 19, 2018 9:10:57 AM

2018 was a good year in the U.S. housing market. As it winds down, there are plenty of stats and figures to consider as you prepare for next year.

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17 min read

Bob Landed 3 Listings Within 72 Hours of Receiving His Books!

By Smart Agents on Dec 14, 2018 2:24:33 PM

"I received my first order of books 72 hours ago. I went on 3 Expired Listing appointments using the book as one who knows why a listing hasn't sold. It gave me a leg up on the competition because I was perceived as an expert in the industry. All 3 Seller's glanced through the book. One signed the listing without reading the book. It's 7pm and I'm at my office with Seller signatures from the other 2 Sellers who read the book, were very impressed and my sign goes up on ALL THREE tomorrow!!!  3 for 3 in 72 hours?? YES!!"

This is the email we recently received from one of our members!

Bob has been a real estate agent for over 26 years. He lives and works about 120 miles north of Las Vegas. His degree and professional background are in marketing, and he recognized that the books could give him credibility and a leg up over the competition in his area.

Listing Scorecard

  • Length of time using the books: Around 30 days
  • Number of books given away: 27
  • Listings received with the help of the books: 7 (3 already under contract)
  • Biggest benefit of using the books: You would think that after 26 years, it is easy for me to knock on anybody's door that's expired/For Sale by Owner, and I am scared to death…[the books have] given me a tangible self-worth that I can go to the door of somebody's home with confidence and competence and not be worried about the conversation…I don't have to [think], "OK, you can do this. It'll be alright." No, I just go up to the door and Ring! And just start talking away because I've got that [book], and it's literally been that powerful.

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7 min read

7 Giveaway and Contest Ideas to Collect Testimonials – and Get Clients!

By Joe Nickelson on Dec 12, 2018 1:05:53 AM

If you were to guess where nearly half of all home buyers find their real estate agents, where would you guess? Online advertisements, maybe? Perhaps those fancy billboards you see around town?

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5 min read

Real Estate New Year's Resolutions

By Joe Nickelson on Dec 10, 2018 12:56:12 PM

As the current year winds down, business and employees often start to make new year’s plans and resolutions. The real estate industry is no different, and there are plenty of ways you can plan ahead.

The key to resolutions is to stick with them for the entire year, and Realtors aren’t immune to the tendency to lose momentum over time. In fact, there’s a 92% chance you won’t keep your resolutions going for the entire year.

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15 min read

Marki Warms Up to Leads Through Housewarming Events

By Smart Agents on Dec 7, 2018 11:13:36 AM

Marki is a real estate agent who specializes in listings, marketing, and working with investors.

Listing Scorecard

  • Length of time using the books: 2 months
  • Listings received with the help of the books: Within one week of sending off eight books, she got one listing and one likely listing. She also held an event where she used the books and got five leads.
  • Biggest benefit of using the books: "I can set myself apart from the competition. And what's nice is there's not anything new or over the top for me in the book that I'm not already doing anyway."

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6 min read

Your Guide to Writing Effective Ad Copy

By Joe Nickelson on Dec 5, 2018 1:31:07 AM

The following tips for writing effective real estate ads focus on capturing a buyer’s immediate attention.

The suggestions here apply to classified real estate ads and the first sentence in your MLS listings.

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