11 min read

Creating a Social Media Brand

By Smart Agents on May 9, 2018 9:44:25 AM

Establishing a social media brand attracts more clients. According to the Content Marketing Institute, brand awareness is the top priority for marketers. More than 3 billion people have social media accounts.

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1 min read

Sandi is Dominating the Inherited Homes Market

By Smart Agents on May 4, 2018 1:44:08 AM

"Nobody else walks in the door with a book on selling an inherited house."

Sandi found a way to stand out, impress clients enough to beat competition and get inherited house listings. Her secret: handing books to clients before doing her presentation!

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5 min read

7 Real Estate Technology Trends Disrupting the Industry

By Smart Agents on May 2, 2018 1:31:59 PM

New technologies are springing up every day, disrupting various industries in major and unexpected ways.

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8 min read

"No Follow-up" vs. "Aggressive Follow-up"

By Smart Agents on Apr 30, 2018 1:37:10 PM

There are rare occasions when you immediately connect with your leads. However, statistically, you will have to interact with the majority of your leads more than once before you can convince them to list with you.

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1 min read

LeEtta Convinced Young Couple to Upgrade

By Smart Agents on Apr 26, 2018 11:42:40 PM

"We now have that opportunity to list their home."

LeEtta showed a young couple some items in her book that gave them ideas on how to get the house ready to be listed.

The couple was so impressed by her authority in selling a home that they gave her the listing! 

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1 min read

Tom Scored a Super Bowl Listing!

By Smart Agents on Apr 19, 2018 12:55:20 PM

"I've already got a listing coming up from a Super Bowl party."

Tom was at a Super Bowl party, where he met a client who was looking to sell his aunt's house. Luckily, he had a copy of his book in the trunk of his car and gave it to the client.

Needless to say, he got the listing! 

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What is Your Perfect Real Estate Niche?

By Smart Agents on Apr 18, 2018 1:08:55 PM

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6 min read

Real Estate Bidding Wars: How to Win in Hot Markets

By Smart Agents on Apr 16, 2018 1:23:02 PM

The first bid comes in moments after the listing goes public.

A short time later …

Another bid comes in.

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2 min read

Debbie Won't Leave Home Without Her Books!

By Smart Agents on Apr 12, 2018 11:27:28 AM

"I take the book with me on every listing presentation."

One year later and Debbie can't leave for a listing presentation without her book which she believes makes her look more professional and has helped increase her conversion rates. 

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3 min read

Luxury Seller Was Impressed by Eve's Author Status!

By Smart Agents on Apr 5, 2018 10:45:08 PM

"I'm walking away and he said, 'I like how you do your business.'"

Eve was walking door to door handing out her book when she met a man who had taken his home off the market. He was intrigued by her book and impressed with her approach.

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