Get Started
6 min read

Are You Communicating Effectively for Your Business?

By Joe Nickelson on Mar 27, 2019 2:06:47 PM

Communication is important in any type of relationship. Communication allows you to explain to someone else what you are experiencing or feeling and what your needs are at any given moment. 

Continue Reading
5 min read

How to Customize Your Easy-Close Package

By Joe Nickelson on Mar 25, 2019 2:59:56 PM

If you’re reading this, chances are, you’ve heard about our book program — and maybe even use the books yourself. Our MyBooks members have access to 14 books they can personalize and give to prospects to improve and grow their businesses.

Continue Reading
6 min read

7 Listing Presentation Mistakes and How to Avoid Them

By Joe Nickelson on Mar 20, 2019 10:49:59 AM

Even the most experienced Realtors make mistakes during listing presentations. There's a lot going through your head, and it's easy to miss out on a detail or two.

Listing presentations are won when you can simultaneously prove your work and overcome objections. Here are 7 listing presentation mistakes and how to avoid them.

Continue Reading
6 min read

Real Estate Technology: What to Use and What to Ignore to Grow Your Business

By Joe Nickelson on Mar 13, 2019 11:50:54 AM

Most agents plan out their marketing budgets for a quarter or so at a time. Naturally, new advancements or products are put out or improved throughout every year.

The key is to know what new technology can help you get more listings and what products aren’t worth your money and time.

Continue Reading
5 min read

The Power of Persistence: Why You Need to Keep Going When You Want to Give Up

By Joe Nickelson on Jan 9, 2019 2:49:16 PM

Are there times you seriously consider giving up your business? Are there times that quitting seems like the only option?

Leaving everything behind can sometimes feel like the best option when you feel you've hit rock bottom. But before you take the easy way out, I'm going to tell you why you shouldn't. 

Continue Reading
6 min read

Adapt or Die: Business Changes You Need to Make in 2019

By Joe Nickelson on Jan 2, 2019 2:38:20 PM

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. 

There’s no better way to jump into business in the new year than by following the rich advice of Charles Darwin.

Continue Reading
5 min read

End of 2018 Housing Stats and 2019 Forecasts

By Joe Nickelson on Dec 19, 2018 9:10:57 AM

2018 was a good year in the U.S. housing market. As it winds down, there are plenty of stats and figures to consider as you prepare for next year.

Continue Reading
7 min read

7 Giveaway and Contest Ideas to Collect Testimonials – and Get Clients!

By Joe Nickelson on Dec 12, 2018 1:05:53 AM

If you were to guess where nearly half of all home buyers find their real estate agents, where would you guess? Online advertisements, maybe? Perhaps those fancy billboards you see around town?

Continue Reading
5 min read

Real Estate New Year's Resolutions

By Joe Nickelson on Dec 10, 2018 12:56:12 PM

As the current year winds down, business and employees often start to make new year’s plans and resolutions. The real estate industry is no different, and there are plenty of ways you can plan ahead.

The key to resolutions is to stick with them for the entire year, and Realtors aren’t immune to the tendency to lose momentum over time. In fact, there’s a 92% chance you won’t keep your resolutions going for the entire year.

Continue Reading
6 min read

Your Guide to Writing Effective Ad Copy

By Joe Nickelson on Dec 5, 2018 1:31:07 AM

The following tips for writing effective real estate ads focus on capturing a buyer’s immediate attention.

The suggestions here apply to classified real estate ads and the first sentence in your MLS listings.

Continue Reading

Featured

New call-to-action