7 Giveaway and Contest Ideas to Collect Testimonials – and Get Clients!

If you were to guess where nearly half of all home buyers find their real estate agents, where would you guess? Online advertisements, maybe? Perhaps those fancy billboards you see around town?

Real Estate New Year's Resolutions

As the current year winds down, business and employees often start to make new year’s plans and resolutions. The real estate industry is no different, and there are plenty of ways you can plan...

Your Guide to Writing Effective Ad Copy

The following tips for writing effective real estate ads focus on capturing a buyer’s immediate attention.

The suggestions here apply to classified real estate ads and the first sentence in your...

End-of-Year Tax Tips for Realtors

Once again, as we approach the end of the year, you have an opportunity to get any last-minute tax deductions in before December 31st.

This is the best time to purchase amenities for your business...

Your Official Holiday Marketing Guide

Real estate marketing during the holidays can present many challenges. Potential clients are spending more time with family and friends and less time thinking about their real estate woes.

Many...

5 Strategies Apple Uses That Can Help Real Estate Agents

In August of 2018, Apple, Inc. achieved what many thought was impossible: a $1 trillion valuation. Apple is now the first — and so far, only — company with a net worth of $1,000,000,000,000.

...

Plan the Perfect Open House!

For many real estate agents, nothing is as valuable (or as daunting) as throwing a terrific open house.

While online listings, 360-degree images, and video tours are certainly making waves in the...

Your Official Thanksgiving Marketing Guide

So it’s that time of year again, and if you haven’t already planned some specific holiday marketing strategies, you need to get your baster out, my friend!

Thanksgiving presents the perfect...

Sellers' Biggest Realtor Pet Peeves (And How to Avoid Them)

A “bad review” can affect an agent’s ability to acquire new leads and clients...and not just once. It’s like the gift that keeps on giving...a gift like Aunt Gertie’s annual fruit cake.

These Books Are So Good — It’s Scary!

Scary for other agents, that is.

Our members say our books have completely transformed their businesses.

Rookie agents and veterans alike have discovered the expert advantage our books provide....

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