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6 min read

Stay Lucrative as a Real Estate Agent in the Internet Age

By Joe Nickelson on Oct 10, 2018 12:02:08 AM

The internet is continually changing how everything works. The real estate industry has experienced some significant changes in the digital age.

According to Internet Live Stats, approximately 40% of the world’s population is connected to the internet. This is an increase from less than 1% in 1995.

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6 min read

Five Must-Have Negotiation Skills for Top Realtors

By Joe Nickelson on Oct 3, 2018 10:22:24 AM

When it comes to negotiations in real estate, one thing is always at the forefront: Price.

The seller wants the highest price possible, while the buyer wants the lowest price. The best Realtors fight for their clients, making sure they leave the table satisfied.

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8 min read

Your Official Guide to Marketing in the Fall

By Joe Nickelson on Oct 1, 2018 1:43:35 PM

The leaves are changing, the weather is getting cooler — but not too cold, yet! — and everyone is getting into the spirit of fall.

Fall is the perfect time for festivals, delicious foods, and high spirits — all elements that add up to some fantastic marketing opportunities.

Get into the spirit of fall, and you might just collect more than candy this season!

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13 min read

Why Fall and Winter are the Perfect Times to Buy — And Land Buyer Leads

By Joe Nickelson on Sep 25, 2018 9:53:33 PM

According to a recent article by Bankrate, a lack of affordable homes, rising home prices and higher mortgage rates deterred many buyers from taking advantage of this summer’s hot selling season.

In fact, existing home sales fell to their slowest pace in two years this July, according to data from the National Association of Realtors®.

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10 min read

How to Overcome Writer's Block and Nail an Amazing Bio

By Joe Nickelson on Sep 18, 2018 2:20:13 PM

As a real estate agent, you do a lot of marketing. You market your listings, you market your business, and most importantly, you market yourself.

One of the best ways to do that is by creating a bio that represents who you are and how you want potential customers to see you.

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6 min read

Close Real Estate Deals with These Conversational Tricks

By Joe Nickelson on Sep 17, 2018 12:20:55 PM

If you get a lead on the phone for a few minutes, that’s a great first step. If you meet with them in person for a listing presentation, your chances of success are even better.

But as you know, nothing is set in stone until you hear a final yes.

Getting a yes at the end of a listing presentation — or even a phone call that could lead to a presentation — is all about instilling confidence in your leads.

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9 min read

Move On Up With Move-Up Sellers!

By Joe Nickelson on Sep 11, 2018 9:27:19 AM

According to the National Association of Realtors® Profile of Home Buyers and Sellers 2017, 52% of sellers traded up and purchased a home that was larger in size than what they previously owned.

Let’s call this segment of sellers “Move-Up Sellers” — and in this blog post, I’ll show you how to take advantage of the huge opportunity they present.

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6 min read

Daily Routines of Top Real Estate Agents

By Joe Nickelson on Sep 5, 2018 10:41:23 AM

In any job, sticking to a routine and working efficiently can pave the way for good habits and success. However, being a Realtor isn’t like most jobs— your time and schedule is all over the place.

The key is to navigate your crowded to-do list and honor your pre-made schedule — at least as much as you can.

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5 min read

Convert Rental Properties into Listings

By Joe Nickelson on Aug 28, 2018 10:09:41 PM

Homeowners often imagine getting rich in their sleep when they dream of being a landlord. Then, once they start, it’s much more work than they expected and not the easy cashflow they were hoping for.

You can prove to these landlords that selling will make their lives easier.

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9 min read

Take Advantage of a "Golden" Listing Opportunity!

By Joe Nickelson on Aug 21, 2018 5:06:52 PM

According to the National Association of Realtors® 2017 Home Buyers and Sellers Generational Trends Report, sellers ages 62 to 70 made up the second-largest share of home sellers at 21%.

Translation: These sellers offer a huge listing opportunity for the right agent.

The key is to understand why they’re selling — and if they’re not, how to convince them they should.

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