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6 min read

Are You Communicating Effectively for Your Business?

By Joe Nickelson on Mar 27, 2019 2:06:47 PM

Communication is important in any type of relationship. Communication allows you to explain to someone else what you are experiencing or feeling and what your needs are at any given moment. 

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5 min read

How to Customize Your Easy-Close Package

By Joe Nickelson on Mar 25, 2019 2:59:56 PM

If you’re reading this, chances are, you’ve heard about our book program — and maybe even use the books yourself. Our MyBooks members have access to 14 books they can personalize and give to prospects to improve and grow their businesses.

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6 min read

7 Listing Presentation Mistakes and How to Avoid Them

By Joe Nickelson on Mar 20, 2019 10:49:59 AM

Even the most experienced Realtors make mistakes during listing presentations. There's a lot going through your head, and it's easy to miss out on a detail or two.

Listing presentations are won when you can simultaneously prove your work and overcome objections. Here are 7 listing presentation mistakes and how to avoid them.

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6 min read

Real Estate Technology: What to Use and What to Ignore to Grow Your Business

By Joe Nickelson on Mar 13, 2019 11:50:54 AM

Most agents plan out their marketing budgets for a quarter or so at a time. Naturally, new advancements or products are put out or improved throughout every year.

The key is to know what new technology can help you get more listings and what products aren’t worth your money and time.

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14 min read

The Great Listings Hoax: Why Agents Are Looking in the Wrong Places for Listings

By Joe Nickelson on Aug 8, 2018 1:19:28 PM

Real estate has become ultra competitive. You’re competing with 100 other Realtors to get just one Expired listing.

When you try to talk to FSBOs, they don’t want to hear what you have to say. They’ve heard it all before. In fact, you’re the 50th agent to call them. If you're one of 50, you have a very low chance of getting the listing, even if that FSBO does list with an agent.

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7 min read

The Single Greatest Listing Opportunity Since the Expired Listing

By Joe Nickelson on Jul 24, 2018 4:52:29 PM

We all know Expireds offer a great listing opportunity. But, have you tried to list one recently? It’s tough. These homeowners get 100+ phone calls. 30-50 letters. It’s a non-stop barrage.

Yes, listing Expireds is a great move in a normal market. But, today’s market is NOT a “normal” market. It’s crazy!

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12 min read

How April is Getting 5-6 Listings a Month in a Red-Hot Market

By Smart Agents on Jul 5, 2018 9:30:16 AM

 

Listing Scorecard

  • Books Given Away: 300
  • Listings earned with the help of the books: 20-25
  • Biggest benefit of using the books: “The books position me as an expert so I get 4 times as many appointments from my prospecting, compared to before I started using the books.” (Went from 3-4 hours of calls to get 1 listing appointment, to 1 hour of calls to get 1 listing appointment.)  
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2 min read

Debbie Won't Leave Home Without Her Books!

By Smart Agents on Apr 12, 2018 11:27:28 AM

"I take the book with me on every listing presentation."

One year later and Debbie can't leave for a listing presentation without her book which she believes makes her look more professional and has helped increase her conversion rates. 

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3 min read

Luxury Seller Was Impressed by Eve's Author Status!

By Smart Agents on Apr 5, 2018 10:45:08 PM

"I'm walking away and he said, 'I like how you do your business.'"

Eve was walking door to door handing out her book when she met a man who had taken his home off the market. He was intrigued by her book and impressed with her approach.

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10 min read

How do I drop off the books? What do I say?

By Leighann Bacher on Feb 23, 2018 4:30:28 PM

So, now you've got your books in hand. But how do you use them?

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