First off, congratulations on becoming a newly licensed real estate agent! You've entered an exciting market with the possibility of a huge financial return — if you know how to work smart.
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Real estate marketing during the holidays can present many challenges. Potential clients are spending more time with family and friends and less time thinking about their real estate woes.
Many sellers wait until after the holidays to list so strangers won’t disrupt their holidays. This doesn’t mean a smart agent can’t be proactive during the holidays.
Here are some ideas to make the most out of the holidays as a marketing opportunity, rather than a hindrance.
7 min read
In August of 2018, Apple, Inc. achieved what many thought was impossible: a $1 trillion valuation. Apple is now the first — and so far, only — company with a net worth of $1,000,000,000,000.
That’s a lot of zeroes.
8 min read
For many real estate agents, nothing is as valuable (or as daunting) as throwing a terrific open house.
While online listings, 360-degree images, and video tours are certainly making waves in the industry, nothing beats a good old-fashioned face-to-face meeting with various people interested in possibly purchasing a home.
4 min read
So it’s that time of year again, and if you haven’t already planned some specific holiday marketing strategies, you need to get your baster out, my friend!
Thanksgiving presents the perfect opportunity for some “better than grandma’s pumpkin pie” marketing that will have your prospects lining up for seconds…or in this case, picking up the phone to schedule a meeting with you.
Read on to discover:
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A “bad review” can affect an agent’s ability to acquire new leads and clients...and not just once. It’s like the gift that keeps on giving...a gift like Aunt Gertie’s annual fruit cake.
11 min read
Scary for other agents, that is.
Our members say our books have completely transformed their businesses.
Rookie agents and veterans alike have discovered the expert advantage our books provide. They all say the books have given them a leg up over other agents, whether they’re making initial contact with leads or trying to seal the deal on listing appointments.
But don’t take my word for it. In this blog post, I’ll share some of our biggest member success stories so far this year, plus advice on how you can use these techniques in your own business.
6 min read
Through September of this year, 1,241,000 building permits had been approved in the United States.
There’s a misconception among home buyers that if they want to buy land for new construction, they need only go through the builder’s rep. In the long run, this couldn't be further from the truth.
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"It took a week to get a full-price offer accepted. But it did get accepted — one week ago today, and they are closing in October — and it was all because of this book."
Mikki was using her books primarily to work FSBOs and expired listings, but she ended up snagging a buyer referral!
5 min read
Commercial real estate is a lot different than residential real estate — but, in so many ways, it's exactly the same.
Residential Realtors looking to tap into the commercial market may have more pull on this side of the industry than they think.