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8 min read

Hold Yourself Accountable for Real Estate Success

By Joe Nickelson on Aug 20, 2018 10:55:35 AM

You’re nearing the end of the busiest real estate season of the year, and you finally have a chance to catch your breath.

But if you want to be a top agent, now’s not the time to slack off!

While the number of available listings might be declining, that doesn’t mean you should stop trying to improve your business or hold yourself accountable for tasks you didn’t have time for in the spring and summer months.

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7 min read

Alexis Says "Nothing Compares" to Her Books!

By Smart Agents on Aug 16, 2018 12:53:47 PM

 

"Over my 15 years in the industry, I've tried many marketing ideas, but nothing has compared to my books. These are awesome."

Not only does Alexis get direct business from her books, but she also gets residual business when her clients pass them on to other people.

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7 min read

Don't Want to Be an Author? You Have Other Options!

By Joe Nickelson on Aug 14, 2018 2:51:28 PM

Are you considering becoming a MyBooks member, but fear people will find out you didn’t write the books?

This is by far the biggest concern we hear from members and potential members.

We, at Smart Agents, have worked long and hard to come up with new ways to help our members feel more comfortable handing out the books — while still capitalizing on the expert authority they provide.

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8 min read

Leaping into Fall: Tips for Tackling the Slower Season

By Joe Nickelson on Aug 13, 2018 12:54:34 PM

People are packing up their flip-flops and sunblock, ditching the Jimmy Buffet playlists, and getting ready for a new season of early morning to-do’s, freshly ironed business clothes, and afternoons of sports-practice chauffeuring.

As a real estate agent, what effect does the seasonal change-over have on your business?

Are you prepared to continue nabbing new listings even as the market declines over the next few “off months?”

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14 min read

The Great Listings Hoax: Why Agents Are Looking in the Wrong Places for Listings

By Joe Nickelson on Aug 8, 2018 1:19:28 PM

Real estate has become ultra competitive. You’re competing with 100 other Realtors to get just one Expired listing.

When you try to talk to FSBOs, they don’t want to hear what you have to say. They’ve heard it all before. In fact, you’re the 50th agent to call them. If you're one of 50, you have a very low chance of getting the listing, even if that FSBO does list with an agent.

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7 min read

Get the Books to Pay for Themselves

By Joe Nickelson on Aug 6, 2018 1:29:18 PM

You’ve seen our blogs. You’ve read our success stories. Business is slow, and you wonder if the books will really make the ultimate difference in your business.

You know you should take the plunge, but one question is holding you back:

How can you afford to pay for the books when business is so slow?

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12 min read

Stand Out From Your Competition with a Solid Brand Image

By Joe Nickelson on Jul 31, 2018 9:14:55 PM

The Association of Real Estate License Law Officials estimates there are about 2 million active real estate licensees in the United States.

That’s a whole lot of Realtors competing for a constantly fluctuating pool of clients.

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7 min read

The Single Greatest Listing Opportunity Since the Expired Listing

By Joe Nickelson on Jul 24, 2018 4:52:29 PM

We all know Expireds offer a great listing opportunity. But, have you tried to list one recently? It’s tough. These homeowners get 100+ phone calls. 30-50 letters. It’s a non-stop barrage.

Yes, listing Expireds is a great move in a normal market. But, today’s market is NOT a “normal” market. It’s crazy!

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9 min read

A Tale of Two Realtors: The Importance of Follow-Up

By Joe Nickelson on Jul 21, 2018 8:24:42 PM

I’m going to tell you two stories about two different Realtors.

We’ll call them Realtor A and Realtor B.

Realtor A and B both work in similar markets. They’ve both been in the business for about 10 years and have built solid reputations in their prospective areas.

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9 min read

Even the World's Smartest FSBO Couldn't Sell His Own Home!

By Joe Nickelson on Jul 17, 2018 10:40:16 AM

Real estate might be a cutthroat industry. But even the toughest of real estate rivals can unite against one common grievance: FSBOs.

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