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10 min read

How to Overcome Writer's Block and Nail an Amazing Bio

By Joe Nickelson on Sep 18, 2018 2:20:13 PM

As a real estate agent, you do a lot of marketing. You market your listings, you market your business, and most importantly, you market yourself.

One of the best ways to do that is by creating a bio that represents who you are and how you want potential customers to see you.

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6 min read

Close Real Estate Deals with These Conversational Tricks

By Joe Nickelson on Sep 17, 2018 12:20:55 PM

If you get a lead on the phone for a few minutes, that’s a great first step. If you meet with them in person for a listing presentation, your chances of success are even better.

But as you know, nothing is set in stone until you hear a final yes.

Getting a yes at the end of a listing presentation — or even a phone call that could lead to a presentation — is all about instilling confidence in your leads.

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1 min read

June is Mastering FSBOs in Her First Year as an Agent!

By Smart Agents on Sep 13, 2018 11:43:57 AM

 

"Then, I pulled out the book and I showed them the book. Their first expression after that was, 'Wow. You're the one we want to hire to sell our home for us.'”

Not many agents have the confidence to go after FSBOs in their first year of real estate. But the books have given June a leg up on her competition.

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9 min read

Move On Up With Move-Up Sellers!

By Joe Nickelson on Sep 11, 2018 9:27:19 AM

According to the National Association of Realtors® Profile of Home Buyers and Sellers 2017, 52% of sellers traded up and purchased a home that was larger in size than what they previously owned.

Let’s call this segment of sellers “Move-Up Sellers” — and in this blog post, I’ll show you how to take advantage of the huge opportunity they present.

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1 min read

Katie May Have Landed a 2-for-1 Deal!

By Smart Agents on Sep 6, 2018 4:14:53 PM

"I got a listing, or rather, I got a buyer client from my book. We closed on his lake house a couple months ago."

But Katie's success didn't end there.

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6 min read

Daily Routines of Top Real Estate Agents

By Joe Nickelson on Sep 5, 2018 10:41:23 AM

In any job, sticking to a routine and working efficiently can pave the way for good habits and success. However, being a Realtor isn’t like most jobs— your time and schedule is all over the place.

The key is to navigate your crowded to-do list and honor your pre-made schedule — at least as much as you can.

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1 min read

Robert is Taking on a New Niche: Divorces!

By Smart Agents on Aug 31, 2018 10:42:56 AM

"I actually need to go and order a whole bunch more. Because I went up and met with 14 different divorce lawyers and handed out a whole bunch of books, and they're all gone."

Robert just recently started using the books, and he's taking a targeted approach to track down divorce leads.

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5 min read

Convert Rental Properties into Listings

By Joe Nickelson on Aug 28, 2018 10:09:41 PM

Homeowners often imagine getting rich in their sleep when they dream of being a landlord. Then, once they start, it’s much more work than they expected and not the easy cashflow they were hoping for.

You can prove to these landlords that selling will make their lives easier.

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1 min read

Josh's Books Consistently Win Him Deals!

By Smart Agents on Aug 23, 2018 11:45:14 PM

"We've had opportunities where we're interviewing against five or six different people, and I make sure I get that book in their hands, and ended up winning out."

Josh finds great success using his books to convert warm leads into clients. He says the added value of the books pushes him over the edge.

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9 min read

Take Advantage of a "Golden" Listing Opportunity!

By Joe Nickelson on Aug 21, 2018 5:06:52 PM

According to the National Association of Realtors® 2017 Home Buyers and Sellers Generational Trends Report, sellers ages 62 to 70 made up the second-largest share of home sellers at 21%.

Translation: These sellers offer a huge listing opportunity for the right agent.

The key is to understand why they’re selling — and if they’re not, how to convince them they should.

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