Get Started
11 min read

These Books Are So Good — It’s Scary!

By Joe Nickelson on Oct 31, 2018 12:04:15 PM

Scary for other agents, that is.

Our members say our books have completely transformed their businesses.

Rookie agents and veterans alike have discovered the expert advantage our books provide. They all say the books have given them a leg up over other agents, whether they’re making initial contact with leads or trying to seal the deal on listing appointments.

But don’t take my word for it. In this blog post, I’ll share some of our biggest member success stories so far this year, plus advice on how you can use these techniques in your own business.

Continue Reading
6 min read

The Ins and Outs of Working With New Construction Leads

By Joe Nickelson on Oct 29, 2018 1:49:49 PM

Through September of this year, 1,241,000 building permits had been approved in the United States. 

There’s a misconception among home buyers that if they want to buy land for new construction, they need only go through the builder’s rep. In the long run, this couldn't be further from the truth.

Continue Reading
1 min read

The Books Landed Mikki a Direct Buyer Referral!

By Smart Agents on Oct 26, 2018 9:03:00 AM

 

"It took a week to get a full-price offer accepted. But it did get accepted — one week ago today, and they are closing in October — and it was all because of this book."

Mikki was using her books primarily to work FSBOs and expired listings, but she ended up snagging a buyer referral!

Continue Reading
5 min read

How to Convert Commercial Real Estate Leads

By Joe Nickelson on Oct 23, 2018 2:15:40 PM

Commercial real estate is a lot different than residential real estate — but, in so many ways, it's exactly the same.

Residential Realtors looking to tap into the commercial market may have more pull on this side of the industry than they think.

Continue Reading
12 min read

Top 10 Real Estate Books to Boost Your Business

By Joe Nickelson on Oct 17, 2018 12:25:17 AM

If you know anything about our company, you know we celebrate the great value books can offer those who invest in them. At a time when people are increasingly turning to online outlets to fulfill their real estate needs, we believe there is nothing more valuable than putting a book in someone’s hands.

Books hold value — they don’t get thrown away — and they’re likely to either be kept or passed around from person to person.

Continue Reading
9 min read

Get Yourself on Google's Real Estate Radar

By Joe Nickelson on Oct 15, 2018 9:58:50 AM

According to the National Association of Realtors’ 2017 Profile of Home Buyers and Sellers®, online websites were seen as the most useful information source among buyers at 88 percent.

A whopping 42 percent of recent buyers said the first step they took in the home-buying process was to look online at properties for sale.

Continue Reading
6 min read

Stay Lucrative as a Real Estate Agent in the Internet Age

By Joe Nickelson on Oct 10, 2018 12:02:08 AM

The internet is continually changing how everything works. The real estate industry has experienced some significant changes in the digital age.

According to Internet Live Stats, approximately 40% of the world’s population is connected to the internet. This is an increase from less than 1% in 1995.

Continue Reading
6 min read

Five Must-Have Negotiation Skills for Top Realtors

By Joe Nickelson on Oct 3, 2018 10:22:24 AM

When it comes to negotiations in real estate, one thing is always at the forefront: Price.

The seller wants the highest price possible, while the buyer wants the lowest price. The best Realtors fight for their clients, making sure they leave the table satisfied.

Continue Reading
8 min read

Your Official Guide to Marketing in the Fall

By Joe Nickelson on Oct 1, 2018 1:43:35 PM

The leaves are changing, the weather is getting cooler — but not too cold, yet! — and everyone is getting into the spirit of fall.

Fall is the perfect time for festivals, delicious foods, and high spirits — all elements that add up to some fantastic marketing opportunities.

Get into the spirit of fall, and you might just collect more than candy this season!

Continue Reading
13 min read

Why Fall and Winter are the Perfect Times to Buy — And Land Buyer Leads

By Joe Nickelson on Sep 25, 2018 9:53:33 PM

According to a recent article by Bankrate, a lack of affordable homes, rising home prices and higher mortgage rates deterred many buyers from taking advantage of this summer’s hot selling season.

In fact, existing home sales fell to their slowest pace in two years this July, according to data from the National Association of Realtors®.

Continue Reading

Featured