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6 min read

How to Find Real Estate Leads Through LinkedIn

By Joe Nickelson on Jan 29, 2019 4:24:20 PM

If you're a Realtor, you know how crucial social media can be to establishing and building your brand. But have you been including LinkedIn in your social media marketing strategy? If not, you may want to start today!

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5 min read

Your Guide to Real Estate Email Marketing

By Joe Nickelson on Jan 28, 2019 10:48:40 AM

Your email list isn’t your most crucial prospecting tool, but it can be if you use it the right way.

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8 min read

Break into the High-End Real Estate Market

By Leighann Bacher on Jan 22, 2019 8:39:24 PM

What’s the appeal of working in the high-end market, you ask?

The answer is pretty simple. The higher the purchase price, the higher your commission. You can list fewer houses and make more money doing it.

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6 min read

The Importance of Finding Balance in Real Estate

By Leighann Bacher on Jan 16, 2019 12:17:50 PM

Real estate is a demanding business. It requires you to be on call at all times and often to work nights and weekends. It's not surprising that many agents get burned out and ultimately decide to pursue another path. 

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8 min read

Starting from the Bottom: A Guide for New Agents

By Leighann Bacher on Jan 14, 2019 1:41:58 PM

First off, congratulations on becoming a newly licensed real estate agent! You've entered an exciting market with the possibility of a huge financial return — if you know how to work smart.

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6 min read

Your Official Holiday Marketing Guide

By Joe Nickelson on Nov 26, 2018 6:14:41 AM

Real estate marketing during the holidays can present many challenges. Potential clients are spending more time with family and friends and less time thinking about their real estate woes.

Many sellers wait until after the holidays to list so strangers won’t disrupt their holidays. This doesn’t mean a smart agent can’t be proactive during the holidays.

Here are some ideas to make the most out of the holidays as a marketing opportunity, rather than a hindrance.

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7 min read

5 Strategies Apple Uses That Can Help Real Estate Agents

By Joe Nickelson on Nov 20, 2018 7:42:03 PM

In August of 2018, Apple, Inc. achieved what many thought was impossible: a $1 trillion valuation. Apple is now the first — and so far, only — company with a net worth of $1,000,000,000,000.

That’s a lot of zeroes.

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8 min read

Plan the Perfect Open House!

By Joe Nickelson on Nov 13, 2018 8:03:25 PM

For many real estate agents, nothing is as valuable (or as daunting) as throwing a terrific open house.

While online listings, 360-degree images, and video tours are certainly making waves in the industry, nothing beats a good old-fashioned face-to-face meeting with various people interested in possibly purchasing a home.

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4 min read

Your Official Thanksgiving Marketing Guide

By Joe Nickelson on Nov 12, 2018 8:59:18 AM

So it’s that time of year again, and if you haven’t already planned some specific holiday marketing strategies, you need to get your baster out, my friend!

Thanksgiving presents the perfect opportunity for some “better than grandma’s pumpkin pie” marketing that will have your prospects lining up for seconds…or in this case, picking up the phone to schedule a meeting with you.

Read on to discover:

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5 min read

Sellers' Biggest Realtor Pet Peeves (And How to Avoid Them)

By Joe Nickelson on Nov 6, 2018 8:43:08 PM

A “bad review” can affect an agent’s ability to acquire new leads and clients...and not just once. It’s like the gift that keeps on giving...a gift like Aunt Gertie’s annual fruit cake.

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