Why Being Genuine is Your Most Valuable Real Estate Tool

You may be a veteran real estate agent who struggles to get clients. On the other hand, a newbie agent in your market could be killing it. How is that even possible? Shouldn’t you be way ahead of...

How to Find Real Estate Leads Through LinkedIn

If you're a Realtor, you know how crucial social media can be to establishing and building your brand. But have you been including LinkedIn in your social media marketing strategy? If not, you may...

Your Guide to Real Estate Email Marketing

Your email list isn’t your most crucial prospecting tool, but it can be if you use it the right way.

Break into the High-End Real Estate Market

What’s the appeal of working in the high-end market, you ask?

The answer is pretty simple. The higher the purchase price, the higher your commission. You can list fewer houses and make more money...

The Importance of Finding Balance in Real Estate

Real estate is a demanding business. It requires you to be on call at all times and often to work nights and weekends. It's not surprising that many agents get burned out and ultimately decide to...

Starting from the Bottom: A Guide for New Agents

First off, congratulations on becoming a newly licensed real estate agent! You've entered an exciting market with the possibility of a huge financial return — if you know how to work smart.

Your Official Holiday Marketing Guide

Real estate marketing during the holidays can present many challenges. Potential clients are spending more time with family and friends and less time thinking about their real estate woes.

Many...

5 Strategies Apple Uses That Can Help Real Estate Agents

In August of 2018, Apple, Inc. achieved what many thought was impossible: a $1 trillion valuation. Apple is now the first — and so far, only — company with a net worth of $1,000,000,000,000.

...

Plan the Perfect Open House!

For many real estate agents, nothing is as valuable (or as daunting) as throwing a terrific open house.

While online listings, 360-degree images, and video tours are certainly making waves in the...

Your Official Thanksgiving Marketing Guide

So it’s that time of year again, and if you haven’t already planned some specific holiday marketing strategies, you need to get your baster out, my friend!

Thanksgiving presents the perfect...

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