Communication is important in any type of relationship. Communication allows you to explain to someone else what you are experiencing or feeling and what your needs are at any given moment.
Even the most experienced Realtors make mistakes during listing presentations. There's a lot going through your head, and it's easy to miss out on a detail or two.
Listing presentations are won...
Mark is a successful agent. But last year, he was averaging a 45% close rate on listing appointments. He started using the book and doubled his close rate to 90% on average.
To prepare for a listing presentation, most agents research a neighborhood and create a detailed CMA for the homeowner.
An interoffice message pops up on your screen. The tagline reads: "1-Year Celebration!"
"He came immediately to me."
Thomas started working the books before he even received them.
Testimonials are some of the most important parts of your marketing.