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6 min read

Your Guide to Writing Effective Ad Copy

By Joe Nickelson on Dec 5, 2018 1:31:07 AM

The following tips for writing effective real estate ads focus on capturing a buyer’s immediate attention.

The suggestions here apply to classified real estate ads and the first sentence in your MLS listings.

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4 min read

End-of-Year Tax Tips for Realtors

By Joe Nickelson on Nov 28, 2018 3:07:29 AM

Once again, as we approach the end of the year, you have an opportunity to get any last-minute tax deductions in before December 31st.

This is the best time to purchase amenities for your business so they show up next year on your deductions.

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6 min read

Your Official Holiday Marketing Guide

By Joe Nickelson on Nov 26, 2018 6:14:41 AM

Real estate marketing during the holidays can present many challenges. Potential clients are spending more time with family and friends and less time thinking about their real estate woes.

Many sellers wait until after the holidays to list so strangers won’t disrupt their holidays. This doesn’t mean a smart agent can’t be proactive during the holidays.

Here are some ideas to make the most out of the holidays as a marketing opportunity, rather than a hindrance.

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7 min read

5 Strategies Apple Uses That Can Help Real Estate Agents

By Joe Nickelson on Nov 20, 2018 7:42:03 PM

In August of 2018, Apple, Inc. achieved what many thought was impossible: a $1 trillion valuation. Apple is now the first — and so far, only — company with a net worth of $1,000,000,000,000.

That’s a lot of zeroes.

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8 min read

Plan the Perfect Open House!

By Joe Nickelson on Nov 13, 2018 8:03:25 PM

For many real estate agents, nothing is as valuable (or as daunting) as throwing a terrific open house.

While online listings, 360-degree images, and video tours are certainly making waves in the industry, nothing beats a good old-fashioned face-to-face meeting with various people interested in possibly purchasing a home.

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4 min read

Your Official Thanksgiving Marketing Guide

By Joe Nickelson on Nov 12, 2018 8:59:18 AM

So it’s that time of year again, and if you haven’t already planned some specific holiday marketing strategies, you need to get your baster out, my friend!

Thanksgiving presents the perfect opportunity for some “better than grandma’s pumpkin pie” marketing that will have your prospects lining up for seconds…or in this case, picking up the phone to schedule a meeting with you.

Read on to discover:

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5 min read

Sellers' Biggest Realtor Pet Peeves (And How to Avoid Them)

By Joe Nickelson on Nov 6, 2018 8:43:08 PM

A “bad review” can affect an agent’s ability to acquire new leads and clients...and not just once. It’s like the gift that keeps on giving...a gift like Aunt Gertie’s annual fruit cake.

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11 min read

These Books Are So Good — It’s Scary!

By Joe Nickelson on Oct 31, 2018 12:04:15 PM

Scary for other agents, that is.

Our members say our books have completely transformed their businesses.

Rookie agents and veterans alike have discovered the expert advantage our books provide. They all say the books have given them a leg up over other agents, whether they’re making initial contact with leads or trying to seal the deal on listing appointments.

But don’t take my word for it. In this blog post, I’ll share some of our biggest member success stories so far this year, plus advice on how you can use these techniques in your own business.

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6 min read

The Ins and Outs of Working With New Construction Leads

By Joe Nickelson on Oct 29, 2018 1:49:49 PM

Through September of this year, 1,241,000 building permits had been approved in the United States. 

There’s a misconception among home buyers that if they want to buy land for new construction, they need only go through the builder’s rep. In the long run, this couldn't be further from the truth.

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1 min read

The Books Landed Mikki a Direct Buyer Referral!

By Smart Agents on Oct 26, 2018 9:03:00 AM

 

"It took a week to get a full-price offer accepted. But it did get accepted — one week ago today, and they are closing in October — and it was all because of this book."

Mikki was using her books primarily to work FSBOs and expired listings, but she ended up snagging a buyer referral!

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