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15 min read

How Jason Converts His House Value Leads Into Listings

By Smart Agents on Oct 11, 2018 10:54:34 AM

If you’ve ever worked House Value Leads, you know the key to getting listings is conversion. If you don’t have a solid conversion system, you won’t get the listings.

Unfortunately, sometimes, you’re competing with top agents or agents who do more marketing than you. If you don’t have a strong conversion system, you often lose listings to more established agents.

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10 min read

How Mark Doubled His Close Rate On Listing Presentations

By Smart Agents on Oct 5, 2018 9:19:25 AM

Mark is a successful agent. But last year, he was averaging a 45% close rate on listing appointments. He started using the book and doubled his close rate to 90% on average.

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14 min read

Lou Got a $379,000 Listing Because He Offered His Books Out on Facebook

By Smart Agents on Sep 27, 2018 10:06:32 PM


Listing Scorecard

  • Books Given Away: 50
  • Listings earned with the help of the books: 4
  • Biggest benefit of using the books: “It differentiates me from everybody else. The books turn what is a cold call into a warm call.”
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25 min read

The Books Have Helped Ben Dominate FSBOs and Get 10 Listings

By Smart Agents on Sep 20, 2018 12:59:15 PM

 (This is a different “Ben” from Ben Curry, who works at Smart Agents.)

Listing Scorecard:

  • Books Given Away: 80
  • Listings earned with the help of the books: 10
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1 min read

June is Mastering FSBOs in Her First Year as an Agent!

By Smart Agents on Sep 13, 2018 11:43:57 AM


"Then, I pulled out the book and I showed them the book. Their first expression after that was, 'Wow. You're the one we want to hire to sell our home for us.'”

Not many agents have the confidence to go after FSBOs in their first year of real estate. But the books have given June a leg up on her competition.

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1 min read

Katie May Have Landed a 2-for-1 Deal!

By Smart Agents on Sep 6, 2018 4:14:53 PM

"I got a listing, or rather, I got a buyer client from my book. We closed on his lake house a couple months ago."

But Katie's success didn't end there.

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1 min read

Robert is Taking on a New Niche: Divorces!

By Smart Agents on Aug 31, 2018 10:42:56 AM

"I actually need to go and order a whole bunch more. Because I went up and met with 14 different divorce lawyers and handed out a whole bunch of books, and they're all gone."

Robert just recently started using the books, and he's taking a targeted approach to track down divorce leads.

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1 min read

Josh's Books Consistently Win Him Deals!

By Smart Agents on Aug 23, 2018 11:45:14 PM

"We've had opportunities where we're interviewing against five or six different people, and I make sure I get that book in their hands, and ended up winning out."

Josh finds great success using his books to convert warm leads into clients. He says the added value of the books pushes him over the edge.

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7 min read

Alexis Says "Nothing Compares" to Her Books!

By Smart Agents on Aug 16, 2018 12:53:47 PM


"Over my 15 years in the industry, I've tried many marketing ideas, but nothing has compared to my books. These are awesome."

Not only does Alexis get direct business from her books, but she also gets residual business when her clients pass them on to other people.

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27 min read

Attention New Agents: Discover How Debbie Got 7 Transactions by Giving Away Her Books at Open Houses

By Smart Agents on Aug 9, 2018 9:48:38 PM

Are you a new agent? Would you like to get more listings and buyer sales? Let's take a look at one of our members, Debbie. She has an excellent Open House Strategy that a new agent could use to get more listings and buyer sales. Listen to the full-length interview for more info.

Listing Scorecard

  • Books Given Away: 60.
  • Listings earned with the help of the books: 4 Listings and 3 Buyers. 
  • Biggest benefit of using the books: “With the book, there is something very concrete that they can hold in their hand. My picture is looking at them every day. Even if they lay the book down on a table or something, my picture is looking at them. I have never known anyone to throw my books away. I’ve noticed that when I list a house, the sellers have put my book in a drawer. It hasn't been thrown away. They've kept it.
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