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15 min read

Facebook Marketing, Mass Emails, and Mentoring — How Dennis Finds and Helps First-Time Homebuyers

By Smart Agents on Mar 29, 2019 2:19:39 PM

Dennis has been a Realtor for seven years. He got into the work after retiring as a Vice President at IBM. He especially enjoys working with first-time homebuyers — many the same age as his adult kids — because he likes mentoring them and ensuring they’re making smart decisions.

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6 min read

You Don’t Need Resources; You Need To Be Resourceful

By Joe Nickelson on Mar 6, 2019 2:45:27 PM

The most successful entrepreneurs have one thing that sets them apart: Resourcefulness.

They understand that success is not about what you have, but rather how good you are at dealing skillfully and promptly with new situations or obstacles.

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6 min read

30 Quick and Simple Social Media or Email Marketing Ideas

By Joe Nickelson on Feb 27, 2019 12:33:36 PM

We’ve talked before about how important and impactful your online brand can be.

When used effectively, your email and social media marketing can help you form relationships with leads and build their trust in you.

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9 min read

Get Yourself on Google's Real Estate Radar

By Joe Nickelson on Oct 15, 2018 9:58:50 AM

According to the National Association of Realtors’ 2017 Profile of Home Buyers and Sellers®, online websites were seen as the most useful information source among buyers at 88 percent.

A whopping 42 percent of recent buyers said the first step they took in the home-buying process was to look online at properties for sale.

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6 min read

Stay Lucrative as a Real Estate Agent in the Internet Age

By Joe Nickelson on Oct 10, 2018 12:02:08 AM

The internet is continually changing how everything works. The real estate industry has experienced some significant changes in the digital age.

According to Internet Live Stats, approximately 40% of the world’s population is connected to the internet. This is an increase from less than 1% in 1995.

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14 min read

Lou Got a $379,000 Listing Because He Offered His Books Out on Facebook

By Smart Agents on Sep 27, 2018 10:06:32 PM

 

Listing Scorecard

  • Books Given Away: 50
  • Listings earned with the help of the books: 4
  • Biggest benefit of using the books: “It differentiates me from everybody else. The books turn what is a cold call into a warm call.”
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11 min read

Creating a Social Media Brand

By Smart Agents on May 9, 2018 9:44:25 AM

Establishing a social media brand attracts more clients. According to the Content Marketing Institute, brand awareness is the top priority for marketers. More than 3 billion people have social media accounts.

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6 min read

The 6 Types of Competitors and How to Beat Them

By Leighann Bacher on Feb 6, 2018 11:54:01 AM

Based on recent numbers, there are an estimated 2 million active real estate agents licensed in the United States.

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5 min read

Business Blogging 101

By Leighann Bacher on Jan 25, 2018 3:16:16 AM

Blogging is a great way for real estate agents — and really, any business owners — to attract new clients and customers.

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5 min read

Using Facebook Live to Improve Your Social Media Presence

By Charles White on Mar 1, 2017 8:51:05 AM

The internet and social media is an ever-changing platform and the way to market yourself as a realtor and your listings follow that path on social media.

Video continues to be more important than ever. 73 percent homeowners are more likely to list with an agent who does video marketing.

Videos have taken over Facebook. They take up most newsfeeds.

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