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16 min read

Bruce Uses His Books to Convince Sellers to List

By Smart Agents on Nov 30, 2018 2:02:15 PM

Listing Scorecard

  • Number of books given away: Around 30
  • Listings received with the help of the books: 3 (soon 4)
  • Biggest benefit of using the books: "Well, I think it gives me more confidence when I go into presentations. And I look like a real professional. It's different when you go in, and so many people go into these listing presentations without even a presentation… [The books] just give you instant credibility. Instant. And so that should provide [buyers and sellers] with instant excitement and a professionalism that says, “Here. I wrote this book for you. Here's a copy of my book. I'm not gonna try and badger you, but I want you to take a look at this, and it can show you, ‘Here's what I'm gonna do for you.’”

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19 min read

David Converts FSBOs With Books and Tough Love

By Smart Agents on Nov 23, 2018 10:54:03 AM

Listing Scorecard

  • Number of books given away: About 15
  • Listings achieved with the help of the books: 3
  • Biggest benefit of using the books: It sets you apart from anybody else. It makes you an authority. Even if it's not read, you've got a book. No one else has got one. And it's not a spiral bound Kinko's book, it's a published book… I was in some competition here, and that may have been the thing that pushed us over the edge to actually get that listing.

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38 min read

Tom Secured 9 Listings With Only 13 Books!

By Smart Agents on Nov 15, 2018 8:21:11 AM

Listing Scorecard

  • Number of books given away: 13
  • Listings achieved with the help of the books: 8-9
  • Biggest benefit of using the books: It helps me out the most probably from a confidence level, I think … like the nail in the coffin when you're having a listing presentation. I think it also adds that little extra vote of confidence in that I'm leaving a piece of myself behind. When I've gone to a listing presentation and I've left a book behind, it has a different feeling than leaving a business card, right? I can see business cards get tossed in the trash. They get thrown in the junk drawer or a junk basket of sort, and this is the catch-all area. That's where the cards end up. I think that leaving the book behind and having that is like leaving yourself behind a little bit in that people don't throw books away.

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21 min read

Frank Established Himself as an Expert in a Brand-New Market!

By Smart Agents on Nov 8, 2018 11:33:54 AM

Frank is a real estate agent with 13 years of experience. However, he recently moved to a new part of the country, which means he has a lot to learn about the area. By using his books, he’s found an effective and profitable way to market himself as a real estate authority — and to boost his own confidence in the process.

Listing Scorecard

  • Number of books given away: 15-20
  • Listings received with the help of the books: 3
  • Biggest benefit of using the books: It sets you apart from everybody else…it makes them feel like they’re getting something tangible, that you care about them, and that you’re working for them.

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9 min read

$2 Million Seller was Impressed by Jacque’s Books!

By Smart Agents on Nov 2, 2018 1:08:47 AM

Listing Scorecard


  • Number of books given away: Less than 100; the first 50-60 were buyer-related, but when she switched her focus to sellers, she got the listings.
  • Listings received with the help of the books: 8
  • Biggest benefit of using the books: "It just gives some credibility as far as being an expert in the industry."

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6 min read

Broker Steve is Dominating the High-End Expired Market!

By Smart Agents on Oct 19, 2018 8:45:53 AM

Steve is a full-time managing broker who specializes in high-end expired and withdrawn listings. Since he doesn’t have a lot of spare time, he doesn’t actively pursue listings unless they are high-priced and conveniently located.

Listing Scorecard

  • Length of time using the books: 9-10 months
  • Listings received with the help of the books: 6 listings, all over $500,000
  • Biggest benefit of using the books: "On two occasions, they actually listed with me before I even sent them the books, just because I sent them the cover of the book. In other words, they never even got to read the book. They will have already listed it with me just by the fact that I authored the book."

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1 min read

Katie May Have Landed a 2-for-1 Deal!

By Smart Agents on Sep 6, 2018 4:14:53 PM

"I got a listing, or rather, I got a buyer client from my book. We closed on his lake house a couple months ago."

But Katie's success didn't end there.

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1 min read

Josh's Books Consistently Win Him Deals!

By Smart Agents on Aug 23, 2018 11:45:14 PM

"We've had opportunities where we're interviewing against five or six different people, and I make sure I get that book in their hands, and ended up winning out."

Josh finds great success using his books to convert warm leads into clients. He says the added value of the books pushes him over the edge.

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7 min read

Alexis Says "Nothing Compares" to Her Books!

By Smart Agents on Aug 16, 2018 12:53:47 PM

 

"Over my 15 years in the industry, I've tried many marketing ideas, but nothing has compared to my books. These are awesome."

Not only does Alexis get direct business from her books, but she also gets residual business when her clients pass them on to other people.

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27 min read

Attention New Agents: Discover How Debbie Got 7 Transactions by Giving Away Her Books at Open Houses

By Smart Agents on Aug 9, 2018 9:48:38 PM

Are you a new agent? Would you like to get more listings and buyer sales? Let's take a look at one of our members, Debbie. She has an excellent Open House Strategy that a new agent could use to get more listings and buyer sales. Listen to the full-length interview for more info.

Listing Scorecard

  • Books Given Away: 60.
  • Listings earned with the help of the books: 4 Listings and 3 Buyers. 
  • Biggest benefit of using the books: “With the book, there is something very concrete that they can hold in their hand. My picture is looking at them every day. Even if they lay the book down on a table or something, my picture is looking at them. I have never known anyone to throw my books away. I’ve noticed that when I list a house, the sellers have put my book in a drawer. It hasn't been thrown away. They've kept it.
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