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6 min read

Adapt or Die: Business Changes You Need to Make in 2019

By Joe Nickelson on Jan 2, 2019 2:38:20 PM

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. 

There’s no better way to jump into business in the new year than by following the rich advice of Charles Darwin.

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5 min read

End of 2018 Housing Stats and 2019 Forecasts

By Joe Nickelson on Dec 19, 2018 9:10:57 AM

2018 was a good year in the U.S. housing market. As it winds down, there are plenty of stats and figures to consider as you prepare for next year.

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7 min read

7 Giveaway and Contest Ideas to Collect Testimonials – and Get Clients!

By Joe Nickelson on Dec 12, 2018 1:05:53 AM

If you were to guess where nearly half of all home buyers find their real estate agents, where would you guess? Online advertisements, maybe? Perhaps those fancy billboards you see around town?

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5 min read

Real Estate New Year's Resolutions

By Joe Nickelson on Dec 10, 2018 12:56:12 PM

As the current year winds down, business and employees often start to make new year’s plans and resolutions. The real estate industry is no different, and there are plenty of ways you can plan ahead.

The key to resolutions is to stick with them for the entire year, and Realtors aren’t immune to the tendency to lose momentum over time. In fact, there’s a 92% chance you won’t keep your resolutions going for the entire year.

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6 min read

Your Guide to Writing Effective Ad Copy

By Joe Nickelson on Dec 5, 2018 1:31:07 AM

The following tips for writing effective real estate ads focus on capturing a buyer’s immediate attention.

The suggestions here apply to classified real estate ads and the first sentence in your MLS listings.

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4 min read

End-of-Year Tax Tips for Realtors

By Joe Nickelson on Nov 28, 2018 3:07:29 AM

Once again, as we approach the end of the year, you have an opportunity to get any last-minute tax deductions in before December 31st.

This is the best time to purchase amenities for your business so they show up next year on your deductions.

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6 min read

Your Official Holiday Marketing Guide

By Joe Nickelson on Nov 26, 2018 6:14:41 AM

Real estate marketing during the holidays can present many challenges. Potential clients are spending more time with family and friends and less time thinking about their real estate woes.

Many sellers wait until after the holidays to list so strangers won’t disrupt their holidays. This doesn’t mean a smart agent can’t be proactive during the holidays.

Here are some ideas to make the most out of the holidays as a marketing opportunity, rather than a hindrance.

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7 min read

5 Strategies Apple Uses That Can Help Real Estate Agents

By Joe Nickelson on Nov 20, 2018 7:42:03 PM

In August of 2018, Apple, Inc. achieved what many thought was impossible: a $1 trillion valuation. Apple is now the first — and so far, only — company with a net worth of $1,000,000,000,000.

That’s a lot of zeroes.

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8 min read

Plan the Perfect Open House!

By Joe Nickelson on Nov 13, 2018 8:03:25 PM

For many real estate agents, nothing is as valuable (or as daunting) as throwing a terrific open house.

While online listings, 360-degree images, and video tours are certainly making waves in the industry, nothing beats a good old-fashioned face-to-face meeting with various people interested in possibly purchasing a home.

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4 min read

Your Official Thanksgiving Marketing Guide

By Joe Nickelson on Nov 12, 2018 8:59:18 AM

So it’s that time of year again, and if you haven’t already planned some specific holiday marketing strategies, you need to get your baster out, my friend!

Thanksgiving presents the perfect opportunity for some “better than grandma’s pumpkin pie” marketing that will have your prospects lining up for seconds…or in this case, picking up the phone to schedule a meeting with you.

Read on to discover:

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