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5 min read

Real Estate Gifts To Increase Referrals

By Charles White on Dec 12, 2019 6:00:00 AM

Giving a gift to a client after a transaction is a common thing for agents to do. And for a good reason.

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5 min read

Dealing With Rude Sellers

By Charles White on Sep 28, 2017 8:08:23 AM

Are rude sellers driving you crazy?

Every agent has dealt with owners like this from time to time. Getting calls at 10 P.M. demanding attention right then and there. How do you deal with it if a seller angrily confronts you?

They may be complaining about high fees or even the status of their sale. You still need to deal with them appropriately and not lose business.

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5 min read

Should a Realtor Have a Beard?

By Charles White on Aug 23, 2017 10:43:48 AM

Yes, your appearance can make or break a sale. But does it actually matter?

I guess we’ll leave that question to the most important judge of a realtor, the customer.

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6 min read

What Owners Look For In a Realtor

By Charles White on Aug 9, 2017 3:43:13 PM

If you know what owners look for in a realtor, you can tailor your efforts to highlight those qualities.

Most of these qualities are things that are discussed on this website a lot.

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6 min read

The Importance of Real Estate Testimonials

By Charles White on Aug 4, 2017 1:47:38 PM

Testimonials are some of the most important parts of your marketing.

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6 min read

Why I Never Tell Sellers I'll Bring Them a Buyer

By Charles White on Jul 27, 2017 9:44:59 AM

Should you tell sellers or potential clients you have a buyer?

Some agents love to tell sellers that they might bring them a buyer. I call it the “I have a buyer” listing strategy.

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6 min read

5 Ways To Convince Owners Not To Listen to Zillow

By Charles White on Jun 23, 2017 9:32:18 AM

I bet you're not a fan of Zillow. Most agents aren't. For good reason.

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6 min read

12 Tips for Being a Killer Closer

By Charles White on Jun 15, 2017 4:08:32 PM

You know how important it is to close sellers and buyers on working with you.

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6 min read

Don’t Work With Buyers Unless They Commit With You

By Charles White on May 11, 2017 4:12:01 PM

Working with buyers has a lot of benefits. It can set up listings down the road and improve your knowledge of the market.

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7 min read

Agent does the impossible. Wins over his in-laws.

By Charles White on May 3, 2017 9:26:21 AM

This week I spoke to a realtor who has been using the Smart Agent's program with his team. They work as a team, with Wilton handling the marketing and have been winning listings.

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