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15 min read

Facebook Marketing, Mass Emails, and Mentoring — How Dennis Finds and Helps First-Time Homebuyers

By Smart Agents on Mar 29, 2019 2:19:39 PM

Dennis has been a Realtor for seven years. He got into the work after retiring as a Vice President at IBM. He especially enjoys working with first-time homebuyers — many the same age as his adult kids — because he likes mentoring them and ensuring they’re making smart decisions.

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6 min read

Are You Communicating Effectively for Your Business?

By Joe Nickelson on Mar 27, 2019 2:06:47 PM

Communication is important in any type of relationship. Communication allows you to explain to someone else what you are experiencing or feeling and what your needs are at any given moment. 

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5 min read

How to Customize Your Easy-Close Package

By Joe Nickelson on Mar 25, 2019 2:59:56 PM

If you’re reading this, chances are, you’ve heard about our book program — and maybe even use the books yourself. Our MyBooks members have access to 14 books they can personalize and give to prospects to improve and grow their businesses.

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8 min read

How Mark Wins Over ‘HGTV Experts’

By Smart Agents on Mar 22, 2019 1:37:47 PM

Mark has been a Realtor for six years. He does about half his business with investors, about half with traditional residential buyers, and does a little work with commercial properties, as well.

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6 min read

7 Listing Presentation Mistakes and How to Avoid Them

By Joe Nickelson on Mar 20, 2019 10:49:59 AM

Even the most experienced Realtors make mistakes during listing presentations. There's a lot going through your head, and it's easy to miss out on a detail or two.

Listing presentations are won when you can simultaneously prove your work and overcome objections. Here are 7 listing presentation mistakes and how to avoid them.

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6 min read

You Don’t Need Resources; You Need To Be Resourceful

By Joe Nickelson on Mar 6, 2019 2:45:27 PM

The most successful entrepreneurs have one thing that sets them apart: Resourcefulness.

They understand that success is not about what you have, but rather how good you are at dealing skillfully and promptly with new situations or obstacles.

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6 min read

30 Quick and Simple Social Media or Email Marketing Ideas

By Joe Nickelson on Feb 27, 2019 12:33:36 PM

We’ve talked before about how important and impactful your online brand can be.

When used effectively, your email and social media marketing can help you form relationships with leads and build their trust in you.

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5 min read

How to Bring in Leads with Real Estate Newsletters

By Joe Nickelson on Feb 20, 2019 12:38:43 PM

Sending a newsletter to your email list is the perfect way to stay in touch with your former clients and leads, without constantly giving them a sales pitch.

When done well, newsletters can keep cold or inactive leads around until they turn into listings, while simultaneously building your brand.

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6 min read

6 Tips to Become a More Tech-Savvy Agent

By Joe Nickelson on Feb 13, 2019 9:28:54 AM

If you're a veteran in the real estate industry, you know just how much it's changed, even in the last 10 years. Technology now plays an integral role in how people search for properties and even how real estate agents reach and communicate with leads and clients. 

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11 min read

These Books Are So Good — It’s Scary!

By Joe Nickelson on Oct 31, 2018 12:04:15 PM

Scary for other agents, that is.

Our members say our books have completely transformed their businesses.

Rookie agents and veterans alike have discovered the expert advantage our books provide. They all say the books have given them a leg up over other agents, whether they’re making initial contact with leads or trying to seal the deal on listing appointments.

But don’t take my word for it. In this blog post, I’ll share some of our biggest member success stories so far this year, plus advice on how you can use these techniques in your own business.

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