Why Being Genuine is Your Most Valuable Real Estate Tool

You may be a veteran real estate agent who struggles to get clients. On the other hand, a newbie agent in your market could be killing it. How is that even possible? Shouldn’t you be way ahead of...

How to Find Real Estate Leads Through LinkedIn

If you're a Realtor, you know how crucial social media can be to establishing and building your brand. But have you been including LinkedIn in your social media marketing strategy? If not, you may...

Your Guide to Real Estate Email Marketing

Your email list isn’t your most crucial prospecting tool, but it can be if you use it the right way.

Break into the High-End Real Estate Market

What’s the appeal of working in the high-end market, you ask?

The answer is pretty simple. The higher the purchase price, the higher your commission. You can list fewer houses and make more money...

The Importance of Finding Balance in Real Estate

Real estate is a demanding business. It requires you to be on call at all times and often to work nights and weekends. It's not surprising that many agents get burned out and ultimately decide to...

Starting from the Bottom: A Guide for New Agents

First off, congratulations on becoming a newly licensed real estate agent! You've entered an exciting market with the possibility of a huge financial return — if you know how to work smart.

Get the Books to Pay for Themselves

You’ve seen our blogs. You’ve read our success stories. Business is slow, and you wonder if the books will really make the ultimate difference in your business.

You know you should take the...

How To Text Clients And Get Listings

Text messages are poised as the most preferred mode of communication for the next generation of home buyers and sellers. In fact, a third of Americans prefer texting to calling.

Stand Out on Real Estate Ranking Sites

HomeLight and UpNest are like online matchmaking services for buyers, sellers and real estate agents. They match the preferences of the client with the most compatible professional. 

Billboards vs. Books: Who Wins?

According to a national study, 71% of travelers ages 18 or older notice the advertising messages on billboards either sometimes, most of the time or each time they pass one; nearly one in 10...

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