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6 min read

Why Being Genuine is Your Most Valuable Real Estate Tool

By Joe Nickelson on Feb 5, 2019 10:11:16 PM

You may be a veteran real estate agent who struggles to get clients. On the other hand, a newbie agent in your market could be killing it. How is that even possible? Shouldn’t you be way ahead of the new guy?

So what’s the problem?

It’s simple; you could be pushing clients away. You’re probably trying too hard to get clients and in the process killing your business.

Sleazy sales tactics simply don’t work anymore — not just for real estate agents, but for any kind of salesperson. 

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6 min read

How to Find Real Estate Leads Through LinkedIn

By Joe Nickelson on Jan 29, 2019 4:24:20 PM

If you're a Realtor, you know how crucial social media can be to establishing and building your brand. But have you been including LinkedIn in your social media marketing strategy? If not, you may want to start today!

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5 min read

Your Guide to Real Estate Email Marketing

By Joe Nickelson on Jan 28, 2019 10:48:40 AM

Your email list isn’t your most crucial prospecting tool, but it can be if you use it the right way.

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8 min read

Break into the High-End Real Estate Market

By Leighann Bacher on Jan 22, 2019 8:39:24 PM

What’s the appeal of working in the high-end market, you ask?

The answer is pretty simple. The higher the purchase price, the higher your commission. You can list fewer houses and make more money doing it.

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6 min read

The Importance of Finding Balance in Real Estate

By Leighann Bacher on Jan 16, 2019 12:17:50 PM

Real estate is a demanding business. It requires you to be on call at all times and often to work nights and weekends. It's not surprising that many agents get burned out and ultimately decide to pursue another path. 

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8 min read

Starting from the Bottom: A Guide for New Agents

By Leighann Bacher on Jan 14, 2019 1:41:58 PM

First off, congratulations on becoming a newly licensed real estate agent! You've entered an exciting market with the possibility of a huge financial return — if you know how to work smart.

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7 min read

Get the Books to Pay for Themselves

By Joe Nickelson on Aug 6, 2018 1:29:18 PM

You’ve seen our blogs. You’ve read our success stories. Business is slow, and you wonder if the books will really make the ultimate difference in your business.

You know you should take the plunge, but one question is holding you back:

How can you afford to pay for the books when business is so slow?

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5 min read

How To Text Clients And Get Listings

By Smart Agents on Apr 11, 2018 11:50:16 AM

Text messages are poised as the most preferred mode of communication for the next generation of home buyers and sellers. In fact, a third of Americans prefer texting to calling.

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11 min read

Stand Out on Real Estate Ranking Sites

By Smart Agents on Apr 4, 2018 2:43:49 PM

HomeLight and UpNest are like online matchmaking services for buyers, sellers and real estate agents. They match the preferences of the client with the most compatible professional. 

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9 min read

Billboards vs. Books: Who Wins?

By Smart Agents on Mar 24, 2018 2:22:35 AM

According to a national study, 71% of travelers ages 18 or older notice the advertising messages on billboards either sometimes, most of the time or each time they pass one; nearly one in 10 notice the advertising message each time they see a billboard.

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