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5 min read

How to Bring in Leads with Real Estate Newsletters

By Joe Nickelson on Feb 20, 2019 12:38:43 PM

Sending a newsletter to your email list is the perfect way to stay in touch with your former clients and leads, without constantly giving them a sales pitch.

When done well, newsletters can keep cold or inactive leads around until they turn into listings, while simultaneously building your brand.

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2 min read

How New Agent John Landed 11 Listings in 3 Weeks!

By Smart Agents on Feb 15, 2019 11:13:05 AM

“The book lends credibility and is a great tool for a new agent like me competing with agents with many listings and experience.”

Johnathan just returned to the United States in 2017 after teaching English abroad for nearly a decade. He renewed his real estate license in October last year.

He has been a Smart Agents member for about 2 months. 

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6 min read

6 Tips to Become a More Tech-Savvy Agent

By Joe Nickelson on Feb 13, 2019 9:28:54 AM

If you're a veteran in the real estate industry, you know just how much it's changed, even in the last 10 years. Technology now plays an integral role in how people search for properties and even how real estate agents reach and communicate with leads and clients. 

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1 min read

This Winning Combination Scored Jeff a $7.4 Million Listing

By Smart Agents on Feb 8, 2019 1:25:52 AM

“I've always been the brokerage’s expired king, but when I bought those books and started adding them onto my expired letters, I sealed the deals.”

Jeff has been in real estate for 2.5 years and specializes in expired listings.

He recently started handing out an expired book along with his expired letter.

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6 min read

Why Being Genuine is Your Most Valuable Real Estate Tool

By Joe Nickelson on Feb 5, 2019 10:11:16 PM

You may be a veteran real estate agent who struggles to get clients. On the other hand, a newbie agent in your market could be killing it. How is that even possible? Shouldn’t you be way ahead of the new guy?

So what’s the problem?

It’s simple; you could be pushing clients away. You’re probably trying too hard to get clients and in the process killing your business.

Sleazy sales tactics simply don’t work anymore — not just for real estate agents, but for any kind of salesperson. 

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2 min read

How Raymond Picks Up Listings at His Local Mechanic

By Smart Agents on Feb 1, 2019 11:21:20 AM

“Believe me. I have seen a lot of different marketing programs out there, and I tell you what... One of the best, unique branding things that I've ever come across is Smart Agents and their books.”

Raymond has been a licensed Realtor since 1984. He keeps an assortment of books in a plastic storage container in his car so he’s always ready to give them out at a moment’s notice.

“Wherever I go, I drop them off. I don't care if I'm getting my oil changed. Wherever there's waiting room, I'm dropping them off.”

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6 min read

How to Find Real Estate Leads Through LinkedIn

By Joe Nickelson on Jan 29, 2019 4:24:20 PM

If you're a Realtor, you know how crucial social media can be to establishing and building your brand. But have you been including LinkedIn in your social media marketing strategy? If not, you may want to start today!

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5 min read

Your Guide to Real Estate Email Marketing

By Joe Nickelson on Jan 28, 2019 10:48:40 AM

Your email list isn’t your most crucial prospecting tool, but it can be if you use it the right way.

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1 min read

How Scott Easily Landed a $740K Expired Listing

By Smart Agents on Jan 25, 2019 10:34:48 AM

 

“I've gotten wonderful response. It really differentiates me from the million agents that are calling them.”

Scott has been a Realtor for 15 years and specializes in expired listings. He says his books set him apart when he's prospecting. 

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8 min read

Break into the High-End Real Estate Market

By Leighann Bacher on Jan 22, 2019 8:39:24 PM

What’s the appeal of working in the high-end market, you ask?

The answer is pretty simple. The higher the purchase price, the higher your commission. You can list fewer houses and make more money doing it.

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