This week I spoke to a realtor who has been using the Smart Agent's program with his team. They work as a team, with Wilton handling the marketing and have been winning listings.
Not only that, but he was able to finally win over his in-laws with our program.
In the interview we go over:
- How Wilton and his team use the books.
- How they won 6 listings with the books.
- Even his in-laws who didn’t like him were excited to work with him.
Highlights:
Full Interview:
Transcript:
| Smart Agents:
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All right, it works. So how long have you been in the business? |
| Wilton:
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I started in April of 2014 and took a year off in 2016, and started back up in January. |
| Smart Agents:
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So can you explain how you and your team is set up right now, what you were saying earlier? |
| Wilton: | Okay, the way the team is set up is a little different than most teams where you have a central agent in charge and all the production numbers goes under that one particular agent. And the way the team partners set up this team is that we act as a team, but everybody is their own individual agent, and they do marketing as a team, and then they also do marketing for themselves, as individual agents. And the way it's set up is where they can do listings and buyers for each agent, and they get their own production numbers. So that's how they set up this particular team. |
| Smart Agents:
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And when did you join Smart Agents as member? |
| Wilton:
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April 5th. |
| Smart Agents:
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March 5th? |
| Wilton:
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Yeah. |
| Smart Agents:
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And have you guys had any success or used the books in any real estate situations? |
| Wilton: |
Yes. I've ... What I do is if somebody is going into a listing appointment or a buyer and they let me know beforehand,what I do is like, "Here's a book that you can use as a, say just someone on the team that authored a book who does the marketing behind everything they do," and so far out of the listings that I've given these books to, they have six appointments set up,two that actually are going live in the next week, and then three of those, they're going to be selling sometime in, how about June to August timeframe, because once they get their individual situations straight, then they'll be able to list. And the last one we never heard anything from. |
| Smart Agents:
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So that's awesome. You guys did that really quick, right off the book. And it's you on the books, right? So the books- |
| Wilton:
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Yeah, it's just me on the books. |
| Smart Agents:
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And they say, "This guy markets the listings and does, and has a big hand in this as well." And do you go to any of these listing presentations or appointments? |
| Wilton:
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I don't. I just hand them the book and kind of explain. It's a free book that ... Or it's a ... Each one probably words a little different. But what I tell them is just the general synopsis is, "The person who authored this book is on the team.
He works closely with the team in all the marketing aspects, and this is what he learned over the course of the time he's been in there." ----------------- And they just hand 'em the book free of ... If they list with them or not list with them. So, so far we've had good feedback from it. |
| Smart Agents:
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Yes. And do you know any of the specific reactions or situations when they got the book, or were you not there for those details? |
| Wilton: | I wasn't there for the details. I just know kind of like some of the end results after they come back and discuss it with the listing manager. And I could tell you out of the books that I've given out myself, that I use them as kind of like a business card type a ... Yeah, business cards situation.
And the reactions that I get are they're like, "Is this book for free?"I was like, "Yeah, here." And they're super excited. And of all the people you would think father-in-laws, because he lives in a different market, but I gave him a book this weekend, and he knew I was doing something similar, I was authoring a book.And I handed it to him, because I know he's selling his house in two years. So I said, "Here." And you know if your father-in-law approves of it, then ... And he's excited about it, you know something's going right. |
| Smart Agents:
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Yeah. What niche or types of houses are these listings with? Were they any expired ? |
| Wilton:
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Not yet. We haven't really started sort of marketing to those itself, because I'm also building a or I'm having a website built outside of the team that is going to be for kind of all of our area for ... |
| You know, it's kind of like an owners.com or forsalebyowner.com, where they're national, where I'm just going to concentrate on like the bigger cities.
I have the book as part of a package deal on the site, and then anybody who signs up, what I'm going to do is I'm going to pass this information over to the team, especially if it's a local. I'll pass the information over to the team, and then I'll hand them a book to go talk with them. |
|
| Smart Agents:
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I see. |
| Wilton:
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So that's ... So there's a whole ... I'm doing a combination marketing thing on that. So I'm ... There's a couple things left on the For Sale By Owner website. Then I'll probably go live with that in the next two weeks, and really it's just regular listings that these people ... Like kind of like this or somebody they came across. |
One of the best methods we use at Smart Agents to separate yourself is books. Books have a huge perceived value. They don’t get thrown away.
They can get tucked away somewhere, but most people aren’t going to toss them in the trash. They’re worth something, and they’re worth something to the author’s name.
Do this and you will position yourself as the authority in your market. When you give away your book, it will separate you from your competition. That’s how a smart agent thinks!
Want to get a free sample of the book that will get you more listings? Click the link below.
Joe Nickelson is a real estate professional dedicated to helping home buyers and sellers achieve their dreams of owning property, and helping real estate agents stop using the sometimes-vicious tactics that weigh on their consciences. He believes that the Smart Agents books will, quite literally, change people’s lives for the better. Check out his full bio here!
