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Joe Nickelson

Joe Nickelson was raised in North Florida with his six siblings. Although he graduated high school early at the age of 16, his family could not afford to send him to college. Instead, Joe started working as a landscaper — a tough job with long hours, built on sweat. But Joe was taught at a young age that if you want something in life, you have to work for it. So that’s what he did. And he worked hard. As the years went by, Joe went from laborer to owner of a landscaping business. That company became lucrative; at its peak, there were multiple locations with an enormous client roster. During this time, Joe was buying and selling real estate, both for his business and for his personal use. As a business owner, he was shocked to see the poor customer service skills of real estate agents he worked with. Sensing an opportunity (and a new challenge), Joe sold off his stake in the landscaping business and became a Realtor, determined to be the kind of agent he would want to hire. Read More...

Recent Posts

14 min read

The Great Listings Hoax: Why Agents Are Looking in the Wrong Places for Listings

By Joe Nickelson on Aug 8, 2018 1:19:28 PM

Real estate has become ultra competitive. You’re competing with 100 other Realtors to get just one Expired listing.

When you try to talk to FSBOs, they don’t want to hear what you have to say. They’ve heard it all before. In fact, you’re the 50th agent to call them. If you're one of 50, you have a very low chance of getting the listing, even if that FSBO does list with an agent.

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7 min read

Get the Books to Pay for Themselves

By Joe Nickelson on Aug 6, 2018 1:29:18 PM

You’ve seen our blogs. You’ve read our success stories. Business is slow, and you wonder if the books will really make the ultimate difference in your business.

You know you should take the plunge, but one question is holding you back:

How can you afford to pay for the books when business is so slow?

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12 min read

Stand Out From Your Competition with a Solid Brand Image

By Joe Nickelson on Jul 31, 2018 9:14:55 PM

The Association of Real Estate License Law Officials estimates there are about 2 million active real estate licensees in the United States.

That’s a whole lot of Realtors competing for a constantly fluctuating pool of clients.

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7 min read

The Single Greatest Listing Opportunity Since the Expired Listing

By Joe Nickelson on Jul 24, 2018 4:52:29 PM

We all know Expireds offer a great listing opportunity. But, have you tried to list one recently? It’s tough. These homeowners get 100+ phone calls. 30-50 letters. It’s a non-stop barrage.

Yes, listing Expireds is a great move in a normal market. But, today’s market is NOT a “normal” market. It’s crazy!

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9 min read

A Tale of Two Realtors: The Importance of Follow-Up

By Joe Nickelson on Jul 21, 2018 8:24:42 PM

I’m going to tell you two stories about two different Realtors.

We’ll call them Realtor A and Realtor B.

Realtor A and B both work in similar markets. They’ve both been in the business for about 10 years and have built solid reputations in their prospective areas.

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9 min read

Even the World's Smartest FSBO Couldn't Sell His Own Home!

By Joe Nickelson on Jul 17, 2018 10:40:16 AM

Real estate might be a cutthroat industry. But even the toughest of real estate rivals can unite against one common grievance: FSBOs.

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5 min read

Signs to Heavily Pursue a Lead

By Joe Nickelson on Jul 16, 2018 8:22:22 AM

Leads can be tough to categorize. You might think a FSBO is a hot lead and ready to sign, just to be rudely rebuffed when you go to seal the deal.

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5 min read

Why These Excuses Hurt Agents

By Joe Nickelson on Jul 11, 2018 11:29:45 AM

You probably know by now that the general population has a warped perception of Realtors. Agents are known for relentlessly hounding their leads or being on the clock 24/7, but at the same time, are almost infamous for not returning calls or being available when you need them. 

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8 min read

How the Books Can Turn 1 Listing into 2!

By Joe Nickelson on Jul 9, 2018 3:02:06 PM

A word-of-mouth recommendation is the best kind of referral any Realtor can get. It’s almost a guarantee that when a client recommends you to their friend, colleague or family member, you’ll get that listing.

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6 min read

5 Tips for Tackling Time Management

By Joe Nickelson on Jul 2, 2018 1:08:16 PM

Time management is one of the most important aspects of being a successful real estate agent. Yet, it’s one of the hardest skills to master.  

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