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Joe Nickelson

Joe Nickelson was raised in North Florida with his six siblings. Although he graduated high school early at the age of 16, his family could not afford to send him to college. Instead, Joe started working as a landscaper — a tough job with long hours, built on sweat. But Joe was taught at a young age that if you want something in life, you have to work for it. So that’s what he did. And he worked hard. As the years went by, Joe went from laborer to owner of a landscaping business. That company became lucrative; at its peak, there were multiple locations with an enormous client roster. During this time, Joe was buying and selling real estate, both for his business and for his personal use. As a business owner, he was shocked to see the poor customer service skills of real estate agents he worked with. Sensing an opportunity (and a new challenge), Joe sold off his stake in the landscaping business and became a Realtor, determined to be the kind of agent he would want to hire. Read More...

Recent Posts

13 min read

Why Fall and Winter are the Perfect Times to Buy — And Land Buyer Leads

By Joe Nickelson on Sep 25, 2018 9:53:33 PM

According to a recent article by Bankrate, a lack of affordable homes, rising home prices and higher mortgage rates deterred many buyers from taking advantage of this summer’s hot selling season.

In fact, existing home sales fell to their slowest pace in two years this July, according to data from the National Association of Realtors®.

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10 min read

How to Overcome Writer's Block and Nail an Amazing Bio

By Joe Nickelson on Sep 18, 2018 2:20:13 PM

As a real estate agent, you do a lot of marketing. You market your listings, you market your business, and most importantly, you market yourself.

One of the best ways to do that is by creating a bio that represents who you are and how you want potential customers to see you.

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6 min read

Close Real Estate Deals with These Conversational Tricks

By Joe Nickelson on Sep 17, 2018 12:20:55 PM

If you get a lead on the phone for a few minutes, that’s a great first step. If you meet with them in person for a listing presentation, your chances of success are even better.

But as you know, nothing is set in stone until you hear a final yes.

Getting a yes at the end of a listing presentation — or even a phone call that could lead to a presentation — is all about instilling confidence in your leads.

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9 min read

Move On Up With Move-Up Sellers!

By Joe Nickelson on Sep 11, 2018 9:27:19 AM

According to the National Association of Realtors® Profile of Home Buyers and Sellers 2017, 52% of sellers traded up and purchased a home that was larger in size than what they previously owned.

Let’s call this segment of sellers “Move-Up Sellers” — and in this blog post, I’ll show you how to take advantage of the huge opportunity they present.

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6 min read

Daily Routines of Top Real Estate Agents

By Joe Nickelson on Sep 5, 2018 10:41:23 AM

In any job, sticking to a routine and working efficiently can pave the way for good habits and success. However, being a Realtor isn’t like most jobs— your time and schedule is all over the place.

The key is to navigate your crowded to-do list and honor your pre-made schedule — at least as much as you can.

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5 min read

Convert Rental Properties into Listings

By Joe Nickelson on Aug 28, 2018 10:09:41 PM

Homeowners often imagine getting rich in their sleep when they dream of being a landlord. Then, once they start, it’s much more work than they expected and not the easy cashflow they were hoping for.

You can prove to these landlords that selling will make their lives easier.

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9 min read

Take Advantage of a "Golden" Listing Opportunity!

By Joe Nickelson on Aug 21, 2018 5:06:52 PM

According to the National Association of Realtors® 2017 Home Buyers and Sellers Generational Trends Report, sellers ages 62 to 70 made up the second-largest share of home sellers at 21%.

Translation: These sellers offer a huge listing opportunity for the right agent.

The key is to understand why they’re selling — and if they’re not, how to convince them they should.

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8 min read

Hold Yourself Accountable for Real Estate Success

By Joe Nickelson on Aug 20, 2018 10:55:35 AM

You’re nearing the end of the busiest real estate season of the year, and you finally have a chance to catch your breath.

But if you want to be a top agent, now’s not the time to slack off!

While the number of available listings might be declining, that doesn’t mean you should stop trying to improve your business or hold yourself accountable for tasks you didn’t have time for in the spring and summer months.

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7 min read

Don't Want to Be an Author? You Have Other Options!

By Joe Nickelson on Aug 14, 2018 2:51:28 PM

Are you considering becoming a MyBooks member, but fear people will find out you didn’t write the books?

This is by far the biggest concern we hear from members and potential members.

We, at Smart Agents, have worked long and hard to come up with new ways to help our members feel more comfortable handing out the books — while still capitalizing on the expert authority they provide.

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8 min read

Leaping into Fall: Tips for Tackling the Slower Season

By Joe Nickelson on Aug 13, 2018 12:54:34 PM

People are packing up their flip-flops and sunblock, ditching the Jimmy Buffet playlists, and getting ready for a new season of early morning to-do’s, freshly ironed business clothes, and afternoons of sports-practice chauffeuring.

As a real estate agent, what effect does the seasonal change-over have on your business?

Are you prepared to continue nabbing new listings even as the market declines over the next few “off months?”

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