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Joe Nickelson

Joe Nickelson was raised in North Florida with his six siblings. Although he graduated high school early at the age of 16, his family could not afford to send him to college. Instead, Joe started working as a landscaper — a tough job with long hours, built on sweat. But Joe was taught at a young age that if you want something in life, you have to work for it. So that’s what he did. And he worked hard. As the years went by, Joe went from laborer to owner of a landscaping business. That company became lucrative; at its peak, there were multiple locations with an enormous client roster. During this time, Joe was buying and selling real estate, both for his business and for his personal use. As a business owner, he was shocked to see the poor customer service skills of real estate agents he worked with. Sensing an opportunity (and a new challenge), Joe sold off his stake in the landscaping business and became a Realtor, determined to be the kind of agent he would want to hire. Read More...

Recent Posts

4 min read

Your Official Thanksgiving Marketing Guide

By Joe Nickelson on Nov 12, 2018 8:59:18 AM

So it’s that time of year again, and if you haven’t already planned some specific holiday marketing strategies, you need to get your baster out, my friend!

Thanksgiving presents the perfect opportunity for some “better than grandma’s pumpkin pie” marketing that will have your prospects lining up for seconds…or in this case, picking up the phone to schedule a meeting with you.

Read on to discover:

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5 min read

Sellers' Biggest Realtor Pet Peeves (And How to Avoid Them)

By Joe Nickelson on Nov 6, 2018 8:43:08 PM

A “bad review” can affect an agent’s ability to acquire new leads and clients...and not just once. It’s like the gift that keeps on giving...a gift like Aunt Gertie’s annual fruit cake.

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11 min read

These Books Are So Good — It’s Scary!

By Joe Nickelson on Oct 31, 2018 12:04:15 PM

Scary for other agents, that is.

Our members say our books have completely transformed their businesses.

Rookie agents and veterans alike have discovered the expert advantage our books provide. They all say the books have given them a leg up over other agents, whether they’re making initial contact with leads or trying to seal the deal on listing appointments.

But don’t take my word for it. In this blog post, I’ll share some of our biggest member success stories so far this year, plus advice on how you can use these techniques in your own business.

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6 min read

The Ins and Outs of Working With New Construction Leads

By Joe Nickelson on Oct 29, 2018 1:49:49 PM

Through September of this year, 1,241,000 building permits had been approved in the United States. 

There’s a misconception among home buyers that if they want to buy land for new construction, they need only go through the builder’s rep. In the long run, this couldn't be further from the truth.

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5 min read

How to Convert Commercial Real Estate Leads

By Joe Nickelson on Oct 23, 2018 2:15:40 PM

Commercial real estate is a lot different than residential real estate — but, in so many ways, it's exactly the same.

Residential Realtors looking to tap into the commercial market may have more pull on this side of the industry than they think.

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12 min read

Top 10 Real Estate Books to Boost Your Business

By Joe Nickelson on Oct 17, 2018 12:25:17 AM

If you know anything about our company, you know we celebrate the great value books can offer those who invest in them. At a time when people are increasingly turning to online outlets to fulfill their real estate needs, we believe there is nothing more valuable than putting a book in someone’s hands.

Books hold value — they don’t get thrown away — and they’re likely to either be kept or passed around from person to person.

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9 min read

Get Yourself on Google's Real Estate Radar

By Joe Nickelson on Oct 15, 2018 9:58:50 AM

According to the National Association of Realtors’ 2017 Profile of Home Buyers and Sellers®, online websites were seen as the most useful information source among buyers at 88 percent.

A whopping 42 percent of recent buyers said the first step they took in the home-buying process was to look online at properties for sale.

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6 min read

Stay Lucrative as a Real Estate Agent in the Internet Age

By Joe Nickelson on Oct 10, 2018 12:02:08 AM

The internet is continually changing how everything works. The real estate industry has experienced some significant changes in the digital age.

According to Internet Live Stats, approximately 40% of the world’s population is connected to the internet. This is an increase from less than 1% in 1995.

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6 min read

Five Must-Have Negotiation Skills for Top Realtors

By Joe Nickelson on Oct 3, 2018 10:22:24 AM

When it comes to negotiations in real estate, one thing is always at the forefront: Price.

The seller wants the highest price possible, while the buyer wants the lowest price. The best Realtors fight for their clients, making sure they leave the table satisfied.

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8 min read

Your Official Guide to Marketing in the Fall

By Joe Nickelson on Oct 1, 2018 1:43:35 PM

The leaves are changing, the weather is getting cooler — but not too cold, yet! — and everyone is getting into the spirit of fall.

Fall is the perfect time for festivals, delicious foods, and high spirits — all elements that add up to some fantastic marketing opportunities.

Get into the spirit of fall, and you might just collect more than candy this season!

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