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Joe Nickelson

Joe Nickelson was raised in North Florida with his six siblings. Although he graduated high school early at the age of 16, his family could not afford to send him to college. Instead, Joe started working as a landscaper — a tough job with long hours, built on sweat. But Joe was taught at a young age that if you want something in life, you have to work for it. So that’s what he did. And he worked hard. As the years went by, Joe went from laborer to owner of a landscaping business. That company became lucrative; at its peak, there were multiple locations with an enormous client roster. During this time, Joe was buying and selling real estate, both for his business and for his personal use. As a business owner, he was shocked to see the poor customer service skills of real estate agents he worked with. Sensing an opportunity (and a new challenge), Joe sold off his stake in the landscaping business and became a Realtor, determined to be the kind of agent he would want to hire. Read More...

Recent Posts

5 min read

How to Customize Your Easy-Close Package

By Joe Nickelson on Mar 25, 2019 2:59:56 PM

If you’re reading this, chances are, you’ve heard about our book program — and maybe even use the books yourself. Our MyBooks members have access to 14 books they can personalize and give to prospects to improve and grow their businesses.

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6 min read

7 Listing Presentation Mistakes and How to Avoid Them

By Joe Nickelson on Mar 20, 2019 10:49:59 AM

Even the most experienced Realtors make mistakes during listing presentations. There's a lot going through your head, and it's easy to miss out on a detail or two.

Listing presentations are won when you can simultaneously prove your work and overcome objections. Here are 7 listing presentation mistakes and how to avoid them.

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6 min read

Real Estate Technology: What to Use and What to Ignore to Grow Your Business

By Joe Nickelson on Mar 13, 2019 11:50:54 AM

Most agents plan out their marketing budgets for a quarter or so at a time. Naturally, new advancements or products are put out or improved throughout every year.

The key is to know what new technology can help you get more listings and what products aren’t worth your money and time.

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6 min read

You Don’t Need Resources; You Need To Be Resourceful

By Joe Nickelson on Mar 6, 2019 2:45:27 PM

The most successful entrepreneurs have one thing that sets them apart: Resourcefulness.

They understand that success is not about what you have, but rather how good you are at dealing skillfully and promptly with new situations or obstacles.

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6 min read

30 Quick and Simple Social Media or Email Marketing Ideas

By Joe Nickelson on Feb 27, 2019 12:33:36 PM

We’ve talked before about how important and impactful your online brand can be.

When used effectively, your email and social media marketing can help you form relationships with leads and build their trust in you.

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5 min read

How to Bring in Leads with Real Estate Newsletters

By Joe Nickelson on Feb 20, 2019 12:38:43 PM

Sending a newsletter to your email list is the perfect way to stay in touch with your former clients and leads, without constantly giving them a sales pitch.

When done well, newsletters can keep cold or inactive leads around until they turn into listings, while simultaneously building your brand.

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6 min read

6 Tips to Become a More Tech-Savvy Agent

By Joe Nickelson on Feb 13, 2019 9:28:54 AM

If you're a veteran in the real estate industry, you know just how much it's changed, even in the last 10 years. Technology now plays an integral role in how people search for properties and even how real estate agents reach and communicate with leads and clients. 

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6 min read

Why Being Genuine is Your Most Valuable Real Estate Tool

By Joe Nickelson on Feb 5, 2019 10:11:16 PM

You may be a veteran real estate agent who struggles to get clients. On the other hand, a newbie agent in your market could be killing it. How is that even possible? Shouldn’t you be way ahead of the new guy?

So what’s the problem?

It’s simple; you could be pushing clients away. You’re probably trying too hard to get clients and in the process killing your business.

Sleazy sales tactics simply don’t work anymore — not just for real estate agents, but for any kind of salesperson. 

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6 min read

How to Find Real Estate Leads Through LinkedIn

By Joe Nickelson on Jan 29, 2019 4:24:20 PM

If you're a Realtor, you know how crucial social media can be to establishing and building your brand. But have you been including LinkedIn in your social media marketing strategy? If not, you may want to start today!

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5 min read

Your Guide to Real Estate Email Marketing

By Joe Nickelson on Jan 28, 2019 10:48:40 AM

Your email list isn’t your most crucial prospecting tool, but it can be if you use it the right way.

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