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Joe Nickelson

Joe Nickelson was raised in North Florida with his six siblings. Although he graduated high school early at the age of 16, his family could not afford to send him to college. Instead, Joe started working as a landscaper — a tough job with long hours, built on sweat. But Joe was taught at a young age that if you want something in life, you have to work for it. So that’s what he did. And he worked hard. As the years went by, Joe went from laborer to owner of a landscaping business. That company became lucrative; at its peak, there were multiple locations with an enormous client roster. During this time, Joe was buying and selling real estate, both for his business and for his personal use. As a business owner, he was shocked to see the poor customer service skills of real estate agents he worked with. Sensing an opportunity (and a new challenge), Joe sold off his stake in the landscaping business and became a Realtor, determined to be the kind of agent he would want to hire. Read More...

Recent Posts

5 min read

10 Tips to Keep Real Estate Leads Warm

By Joe Nickelson on May 2, 2019 12:55:44 PM

We discussed in Wednesday’s blog why leads sometimes go cold and what you can do to reestablish a connection. In today’s blog, I’ll discuss a few tactics that will prevent leads from going cold in the first place.

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4 min read

5 Reasons Real Estate Leads Go Cold and How to Warm Them Up

By Joe Nickelson on May 1, 2019 9:19:48 AM

No matter how long you’ve been a real estate agent or how experienced you are, having leads go cold is a common hurdle we all face. Understanding why this happens and how to get back in touch with people can be challenging, but reviving cold leads is an important skill for your business.

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4 min read

Set the Tone: Tips for Smoother Communication

By Joe Nickelson on Apr 25, 2019 12:44:46 PM

Have you ever heard someone’s words, but because of their delivery, you digested an entirely different message than the one that was intended? Tone is an undeniable part of how people perceive and interact, and in the field of real estate, it’s particularly important.

Let’s face it — if we’re going to earn the trust of our clients and assist them with such a large investment, we have to relate to them through more than words. Factors such as consistency, positivity and professionalism really matter.

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7 min read

Work Smarter, Not Harder: The Keys to an Efficient Career

By Joe Nickelson on Apr 22, 2019 11:17:15 AM

You hear me say it all the time:

“Keep working smart!”

“Work smarter, not harder!”

But without explaining exactly what I mean, I can’t possibly expect you to follow my advice, now can I?

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5 min read

5 Tips for a Personable Marketing Approach

By Joe Nickelson on Apr 18, 2019 10:37:56 AM

 Here’s an important question every Realtor should be able to answer:

What is your marketing approach?

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1 min read

Quiz: What is the Best Prospecting Technique for Me?

By Joe Nickelson on Apr 17, 2019 2:50:41 PM

 
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4 min read

Tricks to Boost Your Real Estate SEO

By Joe Nickelson on Apr 10, 2019 1:49:01 PM

Did you know that according to Hubspot, 97 percent of people start searching online to find a local business?

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4 min read

Don’t Weave a Tangled Web! Host a Simple Site to Attract More Leads

By Joe Nickelson on Apr 8, 2019 12:31:43 PM

If you’re a Realtor, you probably already have a website. But not every website actually brings in quality leads — does yours?

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5 min read

How to Get Past Barriers to Your Success

By Joe Nickelson on Apr 2, 2019 1:30:13 PM

Real estate is an industry full of ups and downs. Listings might come in bunches, and then you might go a while without any. Sales might boom, and then they might dwindle. But dealing with this ebb and flow is just part of being a Realtor.

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6 min read

Are You Communicating Effectively for Your Business?

By Joe Nickelson on Mar 27, 2019 2:06:47 PM

Communication is important in any type of relationship. Communication allows you to explain to someone else what you are experiencing or feeling and what your needs are at any given moment. 

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