Joe Nickelson

About Joe Nickelson

Joe Nickelson was raised in North Florida with his six siblings. Although he graduated high school early at the age of 16, his family could not afford to send him to college. Instead, Joe started working as a landscaper — a tough job with long hours, built on sweat. But Joe was taught at a young age that if you want something in life, you have to work for it. So that’s what he did. And he worked hard. As the years went by, Joe went from laborer to owner of a landscaping business. That company became lucrative; at its peak, there were multiple locations with an enormous client roster. During this time, Joe was buying and selling real estate, both for his business and for his personal use. As a business owner, he was shocked to see the poor customer service skills of real estate agents he worked with. Sensing an opportunity (and a new challenge), Joe sold off his stake in the landscaping business and became a Realtor, determined to be the kind of agent he would want to hire. Read More...

Work Smarter, Not Harder: The Keys to an Efficient Career

You hear me say it all the time:

“Keep working smart!”

“Work smarter, not harder!”

But without explaining exactly what I mean, I can’t possibly expect you to follow my advice, now can I?

5 Tips for a Personable Marketing Approach

 Here’s an important question every Realtor should be able to answer:

What is your marketing approach?

Quiz: What is the Best Prospecting Technique for Me?

 

Tricks to Boost Your Real Estate SEO

Did you know that according to Hubspot, 97 percent of people start searching online to find a local business?

Don’t Weave a Tangled Web! Host a Simple Site to Attract More Leads

If you’re a Realtor, you probably already have a website. But not every website actually brings in quality leads — does yours?

How to Get Past Barriers to Your Success

Real estate is an industry full of ups and downs. Listings might come in bunches, and then you might go a while without any. Sales might boom, and then they might dwindle. But dealing with this...

Are You Communicating Effectively for Your Business?

Communication is important in any type of relationship. Communication allows you to explain to someone else what you are experiencing or feeling and what your needs are at any given moment. 

How to Customize Your Easy-Close Package

If you’re reading this, chances are, you’ve heard about our book program — and maybe even use the books yourself. Our MyBooks members have access to 14 books they can personalize and give to...

7 Listing Presentation Mistakes and How to Avoid Them

Even the most experienced Realtors make mistakes during listing presentations. There's a lot going through your head, and it's easy to miss out on a detail or two.

Listing presentations are won...

Real Estate Technology: What to Use and What to Ignore to Grow Your Business

Most agents plan out their marketing budgets for a quarter or so at a time. Naturally, new advancements or products are put out or improved throughout every year.

The key is to know what new...

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