Have you ever had that project that you just don't feel like doing, but you know it's critical to your success?
Let’s talk about three tips you can try to help you knock out those projects, and most importantly, have fun doing it.
Have you ever had that project that you just don't feel like doing, but you know it's critical to your success?
Let’s talk about three tips you can try to help you knock out those projects, and most importantly, have fun doing it.
Have you ever started a new week, and you have already feel like you're running behind and overwhelmed?
Let’s talk about how you can start every Monday without feeling overwhelmed, but rather feeling motivated and ahead of what needs to be done.
Have you ever thought to yourself, Man, I wish I just had more time. I have so many things to do. I am so busy.
I think we all want more time in our lives. I'm going to share with you three tricks that you can use to do more with less time, ultimately putting more time in your life.
Have you ever had a setback in life or a failure that really knocked you backward? They happen to all of us. We're humans; we're not robots. We do make mistakes. So when it happens, how do you recover?
Here are 6 ways that have helped me get back up, pull my crap together and move on with life. I'd like to share them with you today.
Have you ever felt pressure to structure your day the same way as someone else?
Maybe you’ve heard contradicting productivity information that confused you?
For example, it seems like everyone talks about being a “morning person”.
But there’s also a lot of information about being a night owl that contradicts it.
Or maybe you’ve tried a productivity system, only to get discouraged?
Have you ever had an amazing day ...where everything seemed to go perfectly?
How would you like to have that happen every day?
It may be hard to believe but it’s possible.
Lets face it... If every day was as good as our best day we’d have an amazing life, right?
But the reason we have bad days is because we structure our days incorrectly.
I’m going to show you how to make every day a good day...
...so every day can be productive and fulfilling!
Would you like to be more productive and get more done in less time? One of the ways is to increase your discipline, but an even faster way to do it is to remove distractions.
Want to learn to be your MOST productive self, avoid needless distractions, become more strategic and grow your business? Check out our series on productivity.
Have you ever wondered how to hire a real estate assistant but weren't sure exactly how to do it?
Here are the steps you need to take when hiring a real estate assistant.
In some cases, the full listing presentation is not necessary. That’s when I do what I like to call the two-sentence close if they're ready to list with you. If they're not interviewing somebody else, and they're committed to working with you after you've built rapport and looked at the home, they might be anxious to get started.
It’s no secret that salespeople are normally not very trusted. The Gallup poll has been doing a consumer report and publishing stats for years, evaluating which professions are the most trusted among Americans and which are the least trusted.
Uncertain about whether you make the most of your time? Ask yourself these questions to find out if you're spinning your wheels without creating movement.
Listen up: hard work alone won't make you successful. Most of us, myself included, have bought into the belief that if you hustle or grind and work 24/7, you are going to be successful.
Most salespeople, when they go out and talk about their product or service, are competing with multiple competitors. If you're a real estate agent, there are over 1.3 million agents just in the United States that you have to compete with.
Traditional advertising is still a terrific way to promote your business. There are obviously a lot of ways to do this, but I want to talk about the three most important ones.
If you network correctly, it can be a huge source of listings and deals for your business. Networking is all about building relationships and connecting with those people on a consistent basis to stay in front of them.
I know when most people think about open houses, they think they are a lot of work or they think they draw nothing but “tire kickers” — buyers who are driving through the neighborhood and are stopping in just to stop in.
If you think about it, though, most open houses, when they're done correctly, will also attract a lot of sellers.
Another great way to get listings is online reviews. Online reviews impact purchasing decisions for over 93% of consumers, according to a survey conducted by Podium.
The first way to earn leads is by using your sphere of influence through social media. Social media is a really good way to tap into a lot of leads quickly and stay perpetually in front of them.
Have you ever wondered how you can get listings from homeowners who are facing difficult times — maybe somebody going through a divorce or at risk of foreclosure? In these instances, homeowners need a compassionate agent like you to help them sell their homes.
Thanks for watching.
Another really good source of leads that a lot of agents overlook is investment homes. Because real estate is a prime place for people to invest their money, there are a lot of different types of investors out there who do things like fix and flip, buy and hold, and invest in vacant lots.
In our previous blog post and video, I discussed referrals from your sphere of influence as one way to get listings. In this blog, I’ll tell you about five more ways to get listings from competitive sources.
One of the best ways to get leads is probably the most obvious: referrals from your sphere of influence. But it’s not enough to just say, “Go get referrals.”
Chris Smith, founder of The Curaytor and host of the #Watercooler Podcast, is no stranger to social media, with more than 38,000 followers on Twitter and more than 40,000 on Facebook.
I don’t know about you, but I love connecting with people.
Long before social media became the mainstay it is now, I was regularly calling and emailing friends, professional prospects and clients, asking them for feedback and reviews or just checking in. I thrived on it, and they were happy to engage with me because it was clear that they mattered.
We discussed in Wednesday’s blog why leads sometimes go cold and what you can do to reestablish a connection. In today’s blog, I’ll discuss a few tactics that will prevent leads from going cold in the first place.
No matter how long you’ve been a real estate agent or how experienced you are, having leads go cold is a common hurdle we all face. Understanding why this happens and how to get back in touch with people can be challenging, but reviving cold leads is an important skill for your business.
Have you ever heard someone’s words, but because of their delivery, you digested an entirely different message than the one that was intended? Tone is an undeniable part of how people perceive and interact, and in the field of real estate, it’s particularly important.
Let’s face it — if we’re going to earn the trust of our clients and assist them with such a large investment, we have to relate to them through more than words. Factors such as consistency, positivity and professionalism really matter.
You hear me say it all the time:
“Keep working smart!”
“Work smarter, not harder!”
But without explaining exactly what I mean, I can’t possibly expect you to follow my advice, now can I?
Here’s an important question every Realtor should be able to answer:
What is your marketing approach?
Did you know that according to Hubspot, 97 percent of people start searching online to find a local business?
If you’re a Realtor, you probably already have a website. But not every website actually brings in quality leads — does yours?
Sheri George has been a real estate agent since 1999. She specializes in luxury homes and working with first-time homebuyers. She recently moved from the east to west coast and is now working on rebranding herself.
Real estate is an industry full of ups and downs. Listings might come in bunches, and then you might go a while without any. Sales might boom, and then they might dwindle. But dealing with this ebb and flow is just part of being a Realtor.
Dennis has been a Realtor for seven years. He got into the work after retiring as a Vice President at IBM. He especially enjoys working with first-time homebuyers — many the same age as his adult kids — because he likes mentoring them and ensuring they’re making smart decisions.
Communication is important in any type of relationship. Communication allows you to explain to someone else what you are experiencing or feeling and what your needs are at any given moment.
If you’re reading this, chances are, you’ve heard about our book program — and maybe even use the books yourself. Our MyBooks members have access to 14 books they can personalize and give to prospects to improve and grow their businesses.
Mark has been a Realtor for six years. He does about half his business with investors, about half with traditional residential buyers, and does a little work with commercial properties, as well.
Even the most experienced Realtors make mistakes during listing presentations. There's a lot going through your head, and it's easy to miss out on a detail or two.
Listing presentations are won when you can simultaneously prove your work and overcome objections. Here are 7 listing presentation mistakes and how to avoid them.
David has been a real estate agent for 15 years and just got his broker’s license, a requirement in his state. He works on residential properties, as well as light commercial properties, including churches and warehouses. With a background in construction, David also works with a lot of new construction.
We talked with David last year and were curious to see how things are going for him now. David generously agreed to give us an update about his work.
Most agents plan out their marketing budgets for a quarter or so at a time. Naturally, new advancements or products are put out or improved throughout every year.
The key is to know what new technology can help you get more listings and what products aren’t worth your money and time.
Les started out as a real estate investor in 2004. He made the leap to Realtor in 2016.
"I've used Smart Agent Books for a couple years now in many different ways. Most recently, I offered it as a free gift to come to a senior seller's home webinar that I put on."
The most successful entrepreneurs have one thing that sets them apart: Resourcefulness.
They understand that success is not about what you have, but rather how good you are at dealing skillfully and promptly with new situations or obstacles.
Gary has been a Realtor for 33 years. While he works with clients of all kinds, he specializes in working with waterfront owners, condo owners, and higher-end properties in a resort market.
Number of books given away: About 100
Listings received with the help of the books: 4
Biggest benefit of using the books: “I have been competing with other high-end Realtors for listings, and the book is a turning point.”
We’ve talked before about how important and impactful your online brand can be.
When used effectively, your email and social media marketing can help you form relationships with leads and build their trust in you.
Sean has been a Realtor for 15 years. He works in a large area with a wide variety of people, including both residential and commercial clients. Sean previously recorded a video and spoke with our team, and we wanted to check in on his success. You can read what he said before and watch his video here. Read on for an update on what’s happened since we last spoke with him.
Sending a newsletter to your email list is the perfect way to stay in touch with your former clients and leads, without constantly giving them a sales pitch.
Johnathan just returned to the United States in 2017 after teaching English abroad for nearly a decade. He renewed his real estate license in October last year.
He has been a Smart Agents member for about 2 months.
If you're a veteran in the real estate industry, you know just how much it's changed, even in the last 10 years. Technology now plays an integral role in how people search for properties and even how real estate agents reach and communicate with leads and clients.
Jeff has been in real estate for 2.5 years and specializes in expired listings.
He recently started handing out an expired book along with his expired letter.
You may be a veteran real estate agent who struggles to get clients. On the other hand, a newbie agent in your market could be killing it. How is that even possible? Shouldn’t you be way ahead of the new guy?
So what’s the problem?
It’s simple; you could be pushing clients away. You’re probably trying too hard to get clients and in the process killing your business.
Sleazy sales tactics simply don’t work anymore — not just for real estate agents, but for any kind of salesperson.
Raymond has been a licensed Realtor since 1984. He keeps an assortment of books in a plastic storage container in his car so he’s always ready to give them out at a moment’s notice.
“Wherever I go, I drop them off. I don't care if I'm getting my oil changed. Wherever there's waiting room, I'm dropping them off.”
If you're a Realtor, you know how crucial social media can be to establishing and building your brand. But have you been including LinkedIn in your social media marketing strategy? If not, you may want to start today!
Scott has been a Realtor for 15 years and specializes in expired listings. He says his books set him apart when he's prospecting.
What’s the appeal of working in the high-end market, you ask?
The answer is pretty simple. The higher the purchase price, the higher your commission. You can list fewer houses and make more money doing it.
Travis started out in real estate six years ago and became a Smart Agents member in the last 10 months.
He's been able to acquire over $3 million dollars in listings, as well as six buyer clients.
Real estate is a demanding business. It requires you to be on call at all times and often to work nights and weekends. It's not surprising that many agents get burned out and ultimately decide to pursue another path.
First off, congratulations on becoming a newly licensed real estate agent! You've entered an exciting market with the possibility of a huge financial return — if you know how to work smart.
Are there times you seriously consider giving up your business? Are there times that quitting seems like the only option?
Leaving everything behind can sometimes feel like the best option when you feel you've hit rock bottom. But before you take the easy way out, I'm going to tell you why you shouldn't.
Greg has been a real estate agent for almost five years.
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
There’s no better way to jump into business in the new year than by following the rich advice of Charles Darwin.
Lynne has been a real estate agent for 10 years. She specializes in selling expireds.
2018 was a good year in the U.S. housing market. As it winds down, there are plenty of stats and figures to consider as you prepare for next year.
"I received my first order of books 72 hours ago. I went on 3 Expired Listing appointments using the book as one who knows why a listing hasn't sold. It gave me a leg up on the competition because I was perceived as an expert in the industry. All 3 Seller's glanced through the book. One signed the listing without reading the book. It's 7pm and I'm at my office with Seller signatures from the other 2 Sellers who read the book, were very impressed and my sign goes up on ALL THREE tomorrow!!! 3 for 3 in 72 hours?? YES!!"
This is the email we recently received from one of our members!
Bob has been a real estate agent for over 26 years. He lives and works about 120 miles north of Las Vegas. His degree and professional background are in marketing, and he recognized that the books could give him credibility and a leg up over the competition in his area.
If you were to guess where nearly half of all home buyers find their real estate agents, where would you guess? Online advertisements, maybe? Perhaps those fancy billboards you see around town?
As the current year winds down, business and employees often start to make new year’s plans and resolutions. The real estate industry is no different, and there are plenty of ways you can plan ahead.
The key to resolutions is to stick with them for the entire year, and Realtors aren’t immune to the tendency to lose momentum over time. In fact, there’s a 92% chance you won’t keep your resolutions going for the entire year.
The following tips for writing effective real estate ads focus on capturing a buyer’s immediate attention.
The suggestions here apply to classified real estate ads and the first sentence in your MLS listings.
Once again, as we approach the end of the year, you have an opportunity to get any last-minute tax deductions in before December 31st.
This is the best time to purchase amenities for your business so they show up next year on your deductions.
Real estate marketing during the holidays can present many challenges. Potential clients are spending more time with family and friends and less time thinking about their real estate woes.
Many sellers wait until after the holidays to list so strangers won’t disrupt their holidays. This doesn’t mean a smart agent can’t be proactive during the holidays.
Here are some ideas to make the most out of the holidays as a marketing opportunity, rather than a hindrance.
In August of 2018, Apple, Inc. achieved what many thought was impossible: a $1 trillion valuation. Apple is now the first — and so far, only — company with a net worth of $1,000,000,000,000.
That’s a lot of zeroes.
For many real estate agents, nothing is as valuable (or as daunting) as throwing a terrific open house.
While online listings, 360-degree images, and video tours are certainly making waves in the industry, nothing beats a good old-fashioned face-to-face meeting with various people interested in possibly purchasing a home.
So it’s that time of year again, and if you haven’t already planned some specific holiday marketing strategies, you need to get your baster out, my friend!
Thanksgiving presents the perfect opportunity for some “better than grandma’s pumpkin pie” marketing that will have your prospects lining up for seconds…or in this case, picking up the phone to schedule a meeting with you.
Read on to discover:
Frank is a real estate agent with 13 years of experience. However, he recently moved to a new part of the country, which means he has a lot to learn about the area. By using his books, he’s found an effective and profitable way to market himself as a real estate authority — and to boost his own confidence in the process.
A “bad review” can affect an agent’s ability to acquire new leads and clients...and not just once. It’s like the gift that keeps on giving...a gift like Aunt Gertie’s annual fruit cake.
Scary for other agents, that is.
Our members say our books have completely transformed their businesses.
Rookie agents and veterans alike have discovered the expert advantage our books provide. They all say the books have given them a leg up over other agents, whether they’re making initial contact with leads or trying to seal the deal on listing appointments.
But don’t take my word for it. In this blog post, I’ll share some of our biggest member success stories so far this year, plus advice on how you can use these techniques in your own business.
Through September of this year, 1,241,000 building permits had been approved in the United States.
There’s a misconception among home buyers that if they want to buy land for new construction, they need only go through the builder’s rep. In the long run, this couldn't be further from the truth.
Mikki was using her books primarily to work FSBOs and expired listings, but she ended up snagging a buyer referral!
Commercial real estate is a lot different than residential real estate — but, in so many ways, it's exactly the same.
Residential Realtors looking to tap into the commercial market may have more pull on this side of the industry than they think.
Steve is a full-time managing broker who specializes in high-end expired and withdrawn listings. Since he doesn’t have a lot of spare time, he doesn’t actively pursue listings unless they are high-priced and conveniently located.
If you know anything about our company, you know we celebrate the great value books can offer those who invest in them. At a time when people are increasingly turning to online outlets to fulfill their real estate needs, we believe there is nothing more valuable than putting a book in someone’s hands.
Books hold value — they don’t get thrown away — and they’re likely to either be kept or passed around from person to person.
According to the National Association of Realtors’ 2017 Profile of Home Buyers and Sellers®, online websites were seen as the most useful information source among buyers at 88 percent.
A whopping 42 percent of recent buyers said the first step they took in the home-buying process was to look online at properties for sale.
If you’ve ever worked House Value Leads, you know the key to getting listings is conversion. If you don’t have a solid conversion system, you won’t get the listings.
Unfortunately, sometimes, you’re competing with top agents or agents who do more marketing than you. If you don’t have a strong conversion system, you often lose listings to more established agents.
The internet is continually changing how everything works. The real estate industry has experienced some significant changes in the digital age.
According to Internet Live Stats, approximately 40% of the world’s population is connected to the internet. This is an increase from less than 1% in 1995.
Mark is a successful agent. But last year, he was averaging a 45% close rate on listing appointments. He started using the book and doubled his close rate to 90% on average.
When it comes to negotiations in real estate, one thing is always at the forefront: Price.
The seller wants the highest price possible, while the buyer wants the lowest price. The best Realtors fight for their clients, making sure they leave the table satisfied.
The leaves are changing, the weather is getting cooler — but not too cold, yet! — and everyone is getting into the spirit of fall.
Fall is the perfect time for festivals, delicious foods, and high spirits — all elements that add up to some fantastic marketing opportunities.
Get into the spirit of fall, and you might just collect more than candy this season!
In fact, existing home sales fell to their slowest pace in two years this July, according to data from the National Association of Realtors®.
(This is a different “Ben” from Ben Curry, who works at Smart Agents.)
As a real estate agent, you do a lot of marketing. You market your listings, you market your business, and most importantly, you market yourself.
One of the best ways to do that is by creating a bio that represents who you are and how you want potential customers to see you.
If you get a lead on the phone for a few minutes, that’s a great first step. If you meet with them in person for a listing presentation, your chances of success are even better.
But as you know, nothing is set in stone until you hear a final yes.
Getting a yes at the end of a listing presentation — or even a phone call that could lead to a presentation — is all about instilling confidence in your leads.
Not many agents have the confidence to go after FSBOs in their first year of real estate. But the books have given June a leg up on her competition.
According to the National Association of Realtors® Profile of Home Buyers and Sellers 2017, 52% of sellers traded up and purchased a home that was larger in size than what they previously owned.
Let’s call this segment of sellers “Move-Up Sellers” — and in this blog post, I’ll show you how to take advantage of the huge opportunity they present.
But Katie's success didn't end there.
In any job, sticking to a routine and working efficiently can pave the way for good habits and success. However, being a Realtor isn’t like most jobs— your time and schedule is all over the place.
The key is to navigate your crowded to-do list and honor your pre-made schedule — at least as much as you can.
Robert just recently started using the books, and he's taking a targeted approach to track down divorce leads.
Homeowners often imagine getting rich in their sleep when they dream of being a landlord. Then, once they start, it’s much more work than they expected and not the easy cashflow they were hoping for.
You can prove to these landlords that selling will make their lives easier.
Josh finds great success using his books to convert warm leads into clients. He says the added value of the books pushes him over the edge.
According to the National Association of Realtors® 2017 Home Buyers and Sellers Generational Trends Report, sellers ages 62 to 70 made up the second-largest share of home sellers at 21%.
Translation: These sellers offer a huge listing opportunity for the right agent.
The key is to understand why they’re selling — and if they’re not, how to convince them they should.
You’re nearing the end of the busiest real estate season of the year, and you finally have a chance to catch your breath.
But if you want to be a top agent, now’s not the time to slack off!
While the number of available listings might be declining, that doesn’t mean you should stop trying to improve your business or hold yourself accountable for tasks you didn’t have time for in the spring and summer months.
Not only does Alexis get direct business from her books, but she also gets residual business when her clients pass them on to other people.
Are you considering becoming a MyBooks member, but fear people will find out you didn’t write the books?
This is by far the biggest concern we hear from members and potential members.
We, at Smart Agents, have worked long and hard to come up with new ways to help our members feel more comfortable handing out the books — while still capitalizing on the expert authority they provide.
People are packing up their flip-flops and sunblock, ditching the Jimmy Buffet playlists, and getting ready for a new season of early morning to-do’s, freshly ironed business clothes, and afternoons of sports-practice chauffeuring.
As a real estate agent, what effect does the seasonal change-over have on your business?
Are you prepared to continue nabbing new listings even as the market declines over the next few “off months?”
Are you a new agent? Would you like to get more listings and buyer sales? Let's take a look at one of our members, Debbie. She has an excellent Open House Strategy that a new agent could use to get more listings and buyer sales. Listen to the full-length interview for more info.
Real estate has become ultra competitive. You’re competing with 100 other Realtors to get just one Expired listing.
When you try to talk to FSBOs, they don’t want to hear what you have to say. They’ve heard it all before. In fact, you’re the 50th agent to call them. If you're one of 50, you have a very low chance of getting the listing, even if that FSBO does list with an agent.
You’ve seen our blogs. You’ve read our success stories. Business is slow, and you wonder if the books will really make the ultimate difference in your business.
You know you should take the plunge, but one question is holding you back:
How can you afford to pay for the books when business is so slow?
Not only does Christine hand out her books, but she also hosts events to promote them to the public.
The Association of Real Estate License Law Officials estimates there are about 2 million active real estate licensees in the United States.
That’s a whole lot of Realtors competing for a constantly fluctuating pool of clients.
We all know Expireds offer a great listing opportunity. But, have you tried to list one recently? It’s tough. These homeowners get 100+ phone calls. 30-50 letters. It’s a non-stop barrage.
Yes, listing Expireds is a great move in a normal market. But, today’s market is NOT a “normal” market. It’s crazy!
I’m going to tell you two stories about two different Realtors.
We’ll call them Realtor A and Realtor B.
Realtor A and B both work in similar markets. They’ve both been in the business for about 10 years and have built solid reputations in their prospective areas.
They say you have to walk before you can run, and Sean has taken his time figuring out the best way to make the books work for his business.
Real estate might be a cutthroat industry. But even the toughest of real estate rivals can unite against one common grievance: FSBOs.
Leads can be tough to categorize. You might think a FSBO is a hot lead and ready to sign, just to be rudely rebuffed when you go to seal the deal.
Like a lot of our members, Robert was skeptical when he first ordered the books. But soon after handing them out, he started making a return on his investment.
You probably know by now that the general population has a warped perception of Realtors. Agents are known for relentlessly hounding their leads or being on the clock 24/7, but at the same time, are almost infamous for not returning calls or being available when you need them.
A word-of-mouth recommendation is the best kind of referral any Realtor can get. It’s almost a guarantee that when a client recommends you to their friend, colleague or family member, you’ll get that listing.
Time management is one of the most important aspects of being a successful real estate agent. Yet, it’s one of the hardest skills to master.
Josh handed a buyer his book, and a couple days later, he got a call back. She said she wanted to work with him.
It turns out, she had interviewed several agents. She chose him because of his book and the impressive marketing material on his Facebook page — provided by Smart Agents.
Summer is a huge season for real estate. People are more willing to move when the kids are out of school, and it’s a great time to market yourself to your community.
Mariano was knocking on doors and happened to meet someone who wanted to sell his house FSBO. He gave the homeowner his book and asked him to take a look at some useful tips on how to sell his house on his own.
The client was so impressed that he immediately expressed interest in listing his house with Mariano!
Since almost every real estate and Realtor search starts online, it’s safe to say most of them start on Google. Google is by far the most used search engine.
According to the National Association of Realtors, in 2018, 51% of home sales started online. Whether you like it or not, your internet and social media presence have a massive importance.
When Les showed up to talk to a potential client, he brought his FSBO book. He handed it to the seller, who glanced through it and gave him the job on the spot.
The best part is that Les beat out another Realtor personally connected to the seller simply because he had his book!
In a day and age of instant internet know-how, it’s not surprising that some people decide to forgo the assistance of a real estate agent, choosing instead to list their homes themselves, hoping for a sale, minus the dreaded commission fee.
Liza has already gotten 5 successful listings from sending books to her leads. Her biggest win was a $2.8 million listing with a client she had not even met in person!
Many agents overlook these proven ways to get listings in a Hot Market. Hopefully, this blog post will help you realize that you can get listings, and show you how. So, without further ado, let’s dive into the strategies:
Things started a little slow for Tonya, but after she decided to actively give out her books, she immediately landed two listings!
" Things are starting to take off. Isn't that neat?"
To prepare for a listing presentation, most agents research a neighborhood and create a detailed CMA for the homeowner.
Samara recently started working in a difficult listing market. With her books, she's been able to make huge progress, despite being new in the industry!
Blogging can be a huge foundation for netting your real estate website long-term organic traffic, giving your brand maximum visibility on search engines like Google.
Tami started mailing out her books immediately after she got them. Then, within two weeks she got an email from her client saying that he wanted to talk to her about maybe selling his house.
She went in and got the $1.1 million listing!
Establishing a social media brand attracts more clients. According to the Content Marketing Institute, brand awareness is the top priority for marketers. More than 3 billion people have social media accounts.
Sandi found a way to stand out, impress clients enough to beat competition and get inherited house listings. Her secret: handing books to clients before doing her presentation!
New technologies are springing up every day, disrupting various industries in major and unexpected ways.
There are rare occasions when you immediately connect with your leads. However, statistically, you will have to interact with the majority of your leads more than once before you can convince them to list with you.
LeEtta showed a young couple some items in her book that gave them ideas on how to get the house ready to be listed.
The couple was so impressed by her authority in selling a home that they gave her the listing!
If you love the idea of selling real estate but find the prospect of calling people and making connections uncomfortable, then read on, Shy Realtor. This blog’s for you!
Tom was at a Super Bowl party, where he met a client who was looking to sell his aunt's house. Luckily, he had a copy of his book in the trunk of his car and gave it to the client.
Needless to say, he got the listing!
One year later and Debbie can't leave for a listing presentation without her book which she believes makes her look more professional and has helped increase her conversion rates.
Text messages are poised as the most preferred mode of communication for the next generation of home buyers and sellers. In fact, a third of Americans prefer texting to calling.
Eve was walking door to door handing out her book when she met a man who had taken his home off the market. He was intrigued by her book and impressed with her approach.
If given the choice between a "good" real estate agent and a “great” real estate agent, which do you think most buyers and sellers would choose?
Listen to Donna's story here, and check out other testimonials on our YouTube Channel!
In the 90s, as Starbucks started to expand out of its Northwest homeland, independent coffee shop owners started to worry. The owners could see that this juggernaut franchise chain was bound to come to their towns at some point, and it would most likely mean the end of their fledgling shops.
According to a national study, 71% of travelers ages 18 or older notice the advertising messages on billboards either sometimes, most of the time or each time they pass one; nearly one in 10 notice the advertising message each time they see a billboard.
How many times have you had a thought or said something out loud that started with “I can’t,” I should,” or “I shouldn’t” in the last week?
Keith managed to secure three listings directly linked to the books. The first was a $320,000 listing.
Jessica found that using the books was a much warmer approach.
Jim has been receiving a couple referrals a year from a local attorney. He plans to use the Divorce Book to get even more listings in this untapped niche!
Like many of our members, Jacque was skeptical when she first ordered her books. But her doubts disappeared when she started seeing results.
So, now you've got your books in hand. But how do you use them?
You love wandering through high-end houses, imagining you live there. You want to set your own schedule, so you can tote the kids to chess club and swim team practice. And you certainly like the idea of cashing big, fat, commission checks. Real estate, you think, is the perfect career for you.
For real estate agents, Zillow is a monster. It is a Godzilla rampaging through New York City and beyond, leaving a blazed trail of destruction all the way to Los Angeles.
Thomas started working the books before he even received them.
Based on recent numbers, there are an estimated 2 million active real estate agents licensed in the United States.
Your resume is polished. You've rehearsed your pre-interview questions in the shower, standing in front of the mirror, and pacing around the bedroom. It’s a big day.
That's what Erik says about this listing that he snagged during a garage sale.
January comes and inevitably, goals and resolutions are thick in the air. Unfortunately, most of them are destined to fail and fade.
One of the biggest things holding people back from using our books is that they don't have a high-quality photo to put on the cover.
That’s what April says about her firsthand experience using the books.
Every November, the summer buying and selling frenzy slows down. Financial planning for real estate slow seasons can increase your profits for next year. Here are some tips to stay on top during those slow months.
When we think of success, we tend to think of certain individuals: Bill Gates, Beyoncé, Steven Spielberg, Meryl Streep. We think of these people as the pinnacle of the American Dream, climbing their way to success through nothing but sheer will and raw talent.
Numerous studies show that consumers rely on the opinions of friends and family when they make purchase decisions. More and more, people are now turning to online reviews to find out what others are saying about businesses before they even engage them.
You love getting mail, right?
Did you see the viral Craigslist ad with a dog in each room’s picture? It wasn’t planned; the dog was in one of the shots, the owner had an “Aha!” moment, tons of people saw the ad, and the apartment was rented within 24 hours.