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3 min read

3 Ways to Get a Difficult Project Completed Easily

By Smart Agents on Aug 22, 2019 9:30:00 AM

 

Have you ever had that project that you just don't feel like doing, but you know it's critical to your success? 

Let’s talk about three tips you can try to help you knock out those projects, and most importantly, have fun doing it.

Topics: productivity
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2 min read

How to Stop Feeling Overwhelmed and Start Being More Productive

By Smart Agents on Aug 20, 2019 9:00:00 AM

Have you ever started a new week, and you have already feel like you're running behind and overwhelmed?

Let’s talk about how you can start every Monday without feeling overwhelmed, but rather feeling motivated and ahead of what needs to be done. 

Topics: productivity
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3 min read

The Top 3 Ways to Do More With Less Time

By Smart Agents on Aug 15, 2019 8:00:00 AM

Have you ever thought to yourself, Man, I wish I just had more time. I have so many things to do. I am so busy.

I think we all want more time in our lives. I'm going to share with you three tricks that you can use to do more with less time, ultimately putting more time in your life. 

Topics: productivity
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2 min read

Overcoming Limiting Beliefs that Hold You Back

By Smart Agents on Aug 13, 2019 8:51:59 AM

What holds you back in life? Limiting beliefs are one of the major things that prohibits people from achieving their goals. It has happened to me. Maybe it's happened to you. But what can you do about it? 

Topics: productivity
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3 min read

How to Recruit Support for Your Personal Growth

By Smart Agents on Aug 8, 2019 9:04:34 AM

 

 

Topics: productivity
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3 min read

6 Ways to Start Over After Setback or Failure

By Smart Agents on Aug 6, 2019 9:04:08 AM

Have you ever had a setback in life or a failure that really knocked you backward? They happen to all of us. We're humans; we're not robots. We do make mistakes. So when it happens, how do you recover?

Here are 6 ways that have helped me get back up, pull my crap together and move on with life. I'd like to share them with you today.

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5 min read

How to Plan Your Ideal Day

By Smart Agents on Aug 1, 2019 9:14:53 AM

Have you ever felt pressure to structure your day the same way as someone else?

Maybe you’ve heard contradicting productivity information that confused you? 

For example, it seems like everyone talks about being a “morning person”. 

But there’s also a lot of information about being a night owl that contradicts it.

Or maybe you’ve tried a productivity system, only to get discouraged? 

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4 min read

How to Make Every Day a Great Day

By Smart Agents on Jul 30, 2019 10:40:00 AM

Have you ever had an amazing day ...where everything seemed to go perfectly? 

How would you like to have that happen every day? 

It may be hard to believe but it’s possible.

Lets face it... If every day was as good as our best day we’d have an amazing life, right? 

But the reason we have bad days is because we structure our days incorrectly. 

 I’m going to show you how to make every day a good day...

...so every day can be productive and fulfilling!

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3 min read

Increase Productivity By Removing These 11 Distractions

By Smart Agents on Jul 30, 2019 9:34:09 AM

Would you like to be more productive and get more done in less time? One of the ways is to increase your discipline, but an even faster way to do it is to remove distractions.

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1 min read

Productivity: The Series

By Smart Agents on Jul 30, 2019 8:00:00 AM

 

Want to learn to be your MOST productive self, avoid needless distractions, become more strategic and grow your business? Check out our series on productivity. 

 

How to Make Every Day a Great Day

Increase Productivity by Eliminating These 11 Distractions 

How to Plan Your Ideal Day 

Six Ways to Start Over After a Setback or Failure

Overcoming Limiting Beliefs that Hold You Back

The Top 3 Ways to Do More With Less Time

How to Stop Feeling Overwhelmed and Start Being More Productive

3 Ways to Get a Difficult Project Completed Easily

 

 

 

 

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5 min read

Overcoming Shyness and Doubling Sales

By Smart Agents on Jul 23, 2019 9:18:08 AM

 

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3 min read

Where Will you Find Your Real Estate Assistant

By Smart Agents on Jul 18, 2019 9:46:58 AM

 

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4 min read

The Real Estate Assistant Hiring Process

By Smart Agents on Jul 16, 2019 9:53:45 AM

 

Have you ever wondered how to hire a real estate assistant but weren't sure exactly how to do it? 

Here are the steps you need to take when hiring a real estate assistant.

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4 min read

7 Jobs Your Assistant Can Do

By Smart Agents on Jul 11, 2019 10:03:06 AM

 

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2 min read

The Two-Sentence Listing Presentation Close

By Smart Agents on Jul 9, 2019 9:48:21 AM

 

 

Don’t Need a Full Listing Presentation? Try a Two-Sentence Close.

In some cases, the full listing presentation is not necessary. That’s when I do what I like to call the two-sentence close if they're ready to list with you. If they're not interviewing somebody else, and they're committed to working with you after you've built rapport and looked at the home, they might be anxious to get started.

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5 min read

7 Ways to Boost Confidence for Selling

By Smart Agents on Jul 2, 2019 12:28:32 PM

 

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4 min read

8 Tips to Turn FSBOs into Listings

By Smart Agents on Jun 27, 2019 9:42:31 AM

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3 min read

5 Simple Yet Powerful Ways to Get Listing Leads

By Smart Agents on Jun 25, 2019 9:36:21 AM

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3 min read

What's Your Power Source as an Agent?

By Smart Agents on Jun 20, 2019 11:20:55 AM

Curious about your power as a real estate agent? We’ve identified four types of “powers” agents have.

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4 min read

6 Ways to Land EXPIRED Real Estate Listings

By Smart Agents on Jun 20, 2019 9:27:18 AM

 

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4 min read

Be the Expert, Make More Sales

By Smart Agents on Jun 13, 2019 9:14:34 AM

 

 

It’s no secret that salespeople are normally not very trusted. The Gallup poll has been doing a consumer report and publishing stats for years, evaluating which professions are the most trusted among Americans and which are the least trusted.

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2 min read

QUIZ - Are You Working Too Hard and Becoming Inefficient? Find Out!

By Smart Agents on Jun 12, 2019 2:24:33 PM

Uncertain about whether you make the most of your time? Ask yourself these questions to find out if you're spinning your wheels without creating movement.

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5 min read

Hard Work Alone Doesn't Equal Success

By Smart Agents on Jun 11, 2019 9:01:12 AM

 

 Listen up: hard work alone won't make you successful. Most of us, myself included, have bought into the belief that if you hustle or grind and work 24/7, you are going to be successful.

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4 min read

Six Ways to Stand Out from the Competition

By Smart Agents on Jun 6, 2019 10:02:11 AM

 

Most salespeople, when they go out and talk about their product or service, are competing with multiple competitors. If you're a real estate agent, there are over 1.3 million agents just in the United States that you have to compete with.

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4 min read

How to Generate Real Estate Leads with Advertising

By Smart Agents on Jun 4, 2019 8:43:52 AM

Traditional advertising is still a terrific way to promote your business. There are obviously a lot of ways to do this, but I want to talk about the three most important ones.

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5 min read

Real Estate Networking: How to Get More Clients Through Networking

By Smart Agents on May 30, 2019 9:06:49 AM

 If you network correctly, it can be a huge source of listings and deals for your business. Networking is all about building relationships and connecting with those people on a consistent basis to stay in front of them.

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8 min read

Open House Tips: How to Get More Clients from Your Open House

By Smart Agents on May 28, 2019 8:31:03 AM

 

I know when most people think about open houses, they think they are a lot of work or they think they draw nothing but “tire kickers” — buyers who are driving through the neighborhood and are stopping in just to stop in.

If you think about it, though, most open houses, when they're done correctly, will also attract a lot of sellers.

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3 min read

How to Get Real Estate Reviews

By Smart Agents on May 22, 2019 9:07:06 AM

 

Another great way to get listings is online reviews. Online reviews impact purchasing decisions for over 93% of consumers, according to a survey conducted by Podium.

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9 min read

How To Use Social Media To Find Home Buyers and Sellers

By Smart Agents on May 21, 2019 8:43:25 AM

 

The first way to earn leads is by using your sphere of influence through social media. Social media is a really good way to tap into a lot of leads quickly and stay perpetually in front of them.

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3 min read

How to Get Listings from Sellers Facing Difficult Times

By Smart Agents on May 20, 2019 8:50:14 AM

 

 Have you ever wondered how you can get listings from homeowners who are facing difficult times — maybe somebody going through a divorce or at risk of foreclosure? In these instances, homeowners need a compassionate agent like you to help them sell their homes.

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2 min read

Five Video Tips for Capturing Leads

By Smart Agents on May 18, 2019 10:40:44 AM

If you missed the videos this past week — or maybe caught only one or two — don't worry! We've shared them all here, in one place, so you can get inspired. 

Thanks for watching. 

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3 min read

How to Work with Real Estate Investors

By Smart Agents on May 17, 2019 9:10:08 AM

 

 Another really good source of leads that a lot of agents overlook is investment homes. Because real estate is a prime place for people to invest their money, there are a lot of different types of investors out there who do things like fix and flip, buy and hold, and invest in vacant lots. 

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3 min read

How to List Vacant Homes and Land

By Smart Agents on May 16, 2019 9:19:30 AM

 

Another good source of business is vacant leads — not only vacant homes but vacant land, as well.

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4 min read

How to Use Geographic Farming to Win Listings

By Smart Agents on May 15, 2019 9:27:39 AM

 Are you successfully farming an area for your real estate business?

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6 min read

5 Ways to Get Listings from Competitive Sources

By Smart Agents on May 14, 2019 8:54:39 AM

 

In our previous blog post and video, I discussed referrals from your sphere of influence as one way to get listings. In this blog, I’ll tell you about five more ways to get listings from competitive sources.

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6 min read

Real Estate Sphere of Influence Tips: How To Get Listings and Referrals From Your Database

By Smart Agents on May 13, 2019 9:22:17 AM

 

One of the best ways to get leads is probably the most obvious: referrals from your sphere of influence. But it’s not enough to just say, “Go get referrals.”

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13 min read

Interview: Chris Smith Talks Media

By Smart Agents on May 9, 2019 1:57:28 PM

Chris Smith, founder of The Curaytor and host of the #Watercooler Podcast, is no stranger to social media, with more than 38,000 followers on Twitter and more than 40,000 on Facebook.

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9 min read

Social Media Engagement Tips

By Smart Agents on May 8, 2019 9:05:12 AM

I don’t know about you, but I love connecting with people.

Long before social media became the mainstay it is now, I was regularly calling and emailing friends, professional prospects and clients, asking them for feedback and reviews or just checking in. I thrived on it, and they were happy to engage with me because it was clear that they mattered.

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5 min read

10 Tips to Keep Real Estate Leads Warm

By Joe Nickelson on May 2, 2019 12:55:44 PM

We discussed in Wednesday’s blog why leads sometimes go cold and what you can do to reestablish a connection. In today’s blog, I’ll discuss a few tactics that will prevent leads from going cold in the first place.

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4 min read

5 Reasons Real Estate Leads Go Cold and How to Warm Them Up

By Joe Nickelson on May 1, 2019 9:19:48 AM

No matter how long you’ve been a real estate agent or how experienced you are, having leads go cold is a common hurdle we all face. Understanding why this happens and how to get back in touch with people can be challenging, but reviving cold leads is an important skill for your business.

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4 min read

Set the Tone: Tips for Smoother Communication

By Joe Nickelson on Apr 25, 2019 12:44:46 PM

Have you ever heard someone’s words, but because of their delivery, you digested an entirely different message than the one that was intended? Tone is an undeniable part of how people perceive and interact, and in the field of real estate, it’s particularly important.

Let’s face it — if we’re going to earn the trust of our clients and assist them with such a large investment, we have to relate to them through more than words. Factors such as consistency, positivity and professionalism really matter.

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7 min read

Work Smarter, Not Harder: The Keys to an Efficient Career

By Joe Nickelson on Apr 22, 2019 11:17:15 AM

You hear me say it all the time:

“Keep working smart!”

“Work smarter, not harder!”

But without explaining exactly what I mean, I can’t possibly expect you to follow my advice, now can I?

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5 min read

5 Tips for a Personable Marketing Approach

By Joe Nickelson on Apr 18, 2019 10:37:56 AM

 Here’s an important question every Realtor should be able to answer:

What is your marketing approach?

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1 min read

Quiz: What is the Best Prospecting Technique for Me?

By Joe Nickelson on Apr 17, 2019 2:50:41 PM

 
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4 min read

Tricks to Boost Your Real Estate SEO

By Joe Nickelson on Apr 10, 2019 1:49:01 PM

Did you know that according to Hubspot, 97 percent of people start searching online to find a local business?

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4 min read

Don’t Weave a Tangled Web! Host a Simple Site to Attract More Leads

By Joe Nickelson on Apr 8, 2019 12:31:43 PM

If you’re a Realtor, you probably already have a website. But not every website actually brings in quality leads — does yours?

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8 min read

How East Coaster Sheri is Establishing Herself on the West Coast

By Smart Agents on Apr 5, 2019 11:44:14 AM

Sheri George has been a real estate agent since 1999. She specializes in luxury homes and working with first-time homebuyers. She recently moved from the east to west coast and is now working on rebranding herself.

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5 min read

How to Get Past Barriers to Your Success

By Joe Nickelson on Apr 2, 2019 1:30:13 PM

Real estate is an industry full of ups and downs. Listings might come in bunches, and then you might go a while without any. Sales might boom, and then they might dwindle. But dealing with this ebb and flow is just part of being a Realtor.

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15 min read

Facebook Marketing, Mass Emails, and Mentoring — How Dennis Finds and Helps First-Time Homebuyers

By Smart Agents on Mar 29, 2019 2:19:39 PM

Dennis has been a Realtor for seven years. He got into the work after retiring as a Vice President at IBM. He especially enjoys working with first-time homebuyers — many the same age as his adult kids — because he likes mentoring them and ensuring they’re making smart decisions.

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6 min read

Are You Communicating Effectively for Your Business?

By Joe Nickelson on Mar 27, 2019 2:06:47 PM

Communication is important in any type of relationship. Communication allows you to explain to someone else what you are experiencing or feeling and what your needs are at any given moment. 

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5 min read

How to Customize Your Easy-Close Package

By Joe Nickelson on Mar 25, 2019 2:59:56 PM

If you’re reading this, chances are, you’ve heard about our book program — and maybe even use the books yourself. Our MyBooks members have access to 14 books they can personalize and give to prospects to improve and grow their businesses.

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8 min read

How Mark Wins Over ‘HGTV Experts’

By Smart Agents on Mar 22, 2019 1:37:47 PM

Mark has been a Realtor for six years. He does about half his business with investors, about half with traditional residential buyers, and does a little work with commercial properties, as well.

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6 min read

7 Listing Presentation Mistakes and How to Avoid Them

By Joe Nickelson on Mar 20, 2019 10:49:59 AM

Even the most experienced Realtors make mistakes during listing presentations. There's a lot going through your head, and it's easy to miss out on a detail or two.

Listing presentations are won when you can simultaneously prove your work and overcome objections. Here are 7 listing presentation mistakes and how to avoid them.

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5 min read

How Voicemail Marketing Gets David a 55% Callback Rate

By Smart Agents on Mar 15, 2019 12:38:06 PM

David has been a real estate agent for 15 years and just got his broker’s license, a requirement in his state. He works on residential properties, as well as light commercial properties, including churches and warehouses. With a background in construction, David also works with a lot of new construction.

We talked with David last year and were curious to see how things are going for him now. David generously agreed to give us an update about his work.

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6 min read

Real Estate Technology: What to Use and What to Ignore to Grow Your Business

By Joe Nickelson on Mar 13, 2019 11:50:54 AM

Most agents plan out their marketing budgets for a quarter or so at a time. Naturally, new advancements or products are put out or improved throughout every year.

The key is to know what new technology can help you get more listings and what products aren’t worth your money and time.

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1 min read

How Les Impressed Senior Sellers at His Seminar

By Smart Agents on Mar 8, 2019 1:50:31 PM

"I think it's powerful because my contacts have never gotten anything resembling this from any other agent. It makes me look like an expert in my field."  

Les started out as a real estate investor in 2004. He made the leap to Realtor in 2016.

"I've used Smart Agent Books for a couple years now in many different ways. Most recently, I offered it as a free gift to come to a senior seller's home webinar that I put on."

 

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6 min read

You Don’t Need Resources; You Need To Be Resourceful

By Joe Nickelson on Mar 6, 2019 2:45:27 PM

The most successful entrepreneurs have one thing that sets them apart: Resourcefulness.

They understand that success is not about what you have, but rather how good you are at dealing skillfully and promptly with new situations or obstacles.

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8 min read

How Gary Bested Two Other Agents (Including a Friend of the Client) for a $1.975M Listing

By Smart Agents on Mar 1, 2019 2:00:02 PM

Gary has been a Realtor for 33 years. While he works with clients of all kinds, he specializes in working with waterfront owners, condo owners, and higher-end properties in a resort market.  

  • Number of books given away: About 100

  • Listings received with the help of the books: 4

  • Biggest benefit of using the books: “I have been competing with other high-end Realtors for listings, and the book is a turning point.”

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6 min read

30 Quick and Simple Social Media or Email Marketing Ideas

By Joe Nickelson on Feb 27, 2019 12:33:36 PM

We’ve talked before about how important and impactful your online brand can be.

When used effectively, your email and social media marketing can help you form relationships with leads and build their trust in you.

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8 min read

How Sean Consistently Lands 35-45 Deals a Year

By Smart Agents on Feb 22, 2019 9:50:36 AM

Sean has been a Realtor for 15 years. He works in a large area with a wide variety of people, including both residential and commercial clients. Sean previously recorded a video and spoke with our team, and we wanted to check in on his success. You can read what he said before and watch his video here. Read on for an update on what’s happened since we last spoke with him.

  • Number of books given away: About 100

  • Listings received with the help of the books: 5-10

  • Biggest benefit of using the books: It works as a way in the door to get that first meet-and-greet, and then if you do good follow-up…It'll give you good credibility, like it's supposed to.

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5 min read

How to Bring in Leads with Real Estate Newsletters

By Joe Nickelson on Feb 20, 2019 12:38:43 PM

Sending a newsletter to your email list is the perfect way to stay in touch with your former clients and leads, without constantly giving them a sales pitch.

When done well, newsletters can keep cold or inactive leads around until they turn into listings, while simultaneously building your brand.

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2 min read

How New Agent John Landed 11 Listings in 3 Weeks!

By Smart Agents on Feb 15, 2019 11:13:05 AM

“The book lends credibility and is a great tool for a new agent like me competing with agents with many listings and experience.”

Johnathan just returned to the United States in 2017 after teaching English abroad for nearly a decade. He renewed his real estate license in October last year.

He has been a Smart Agents member for about 2 months. 

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6 min read

6 Tips to Become a More Tech-Savvy Agent

By Joe Nickelson on Feb 13, 2019 9:28:54 AM

If you're a veteran in the real estate industry, you know just how much it's changed, even in the last 10 years. Technology now plays an integral role in how people search for properties and even how real estate agents reach and communicate with leads and clients. 

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1 min read

This Winning Combination Scored Jeff a $7.4 Million Listing

By Smart Agents on Feb 8, 2019 1:25:52 AM

“I've always been the brokerage’s expired king, but when I bought those books and started adding them onto my expired letters, I sealed the deals.”

Jeff has been in real estate for 2.5 years and specializes in expired listings.

He recently started handing out an expired book along with his expired letter.

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6 min read

Why Being Genuine is Your Most Valuable Real Estate Tool

By Joe Nickelson on Feb 5, 2019 10:11:16 PM

You may be a veteran real estate agent who struggles to get clients. On the other hand, a newbie agent in your market could be killing it. How is that even possible? Shouldn’t you be way ahead of the new guy?

So what’s the problem?

It’s simple; you could be pushing clients away. You’re probably trying too hard to get clients and in the process killing your business.

Sleazy sales tactics simply don’t work anymore — not just for real estate agents, but for any kind of salesperson. 

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2 min read

How Raymond Picks Up Listings at His Local Mechanic

By Smart Agents on Feb 1, 2019 11:21:20 AM

“Believe me. I have seen a lot of different marketing programs out there, and I tell you what... One of the best, unique branding things that I've ever come across is Smart Agents and their books.”

Raymond has been a licensed Realtor since 1984. He keeps an assortment of books in a plastic storage container in his car so he’s always ready to give them out at a moment’s notice.

“Wherever I go, I drop them off. I don't care if I'm getting my oil changed. Wherever there's waiting room, I'm dropping them off.”

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6 min read

How to Find Real Estate Leads Through LinkedIn

By Joe Nickelson on Jan 29, 2019 4:24:20 PM

If you're a Realtor, you know how crucial social media can be to establishing and building your brand. But have you been including LinkedIn in your social media marketing strategy? If not, you may want to start today!

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5 min read

Your Guide to Real Estate Email Marketing

By Joe Nickelson on Jan 28, 2019 10:48:40 AM

Your email list isn’t your most crucial prospecting tool, but it can be if you use it the right way.

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1 min read

How Scott Easily Landed a $740K Expired Listing

By Smart Agents on Jan 25, 2019 10:34:48 AM

 

“I've gotten wonderful response. It really differentiates me from the million agents that are calling them.”

Scott has been a Realtor for 15 years and specializes in expired listings. He says his books set him apart when he's prospecting. 

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8 min read

Break into the High-End Real Estate Market

By Leighann Bacher on Jan 22, 2019 8:39:24 PM

What’s the appeal of working in the high-end market, you ask?

The answer is pretty simple. The higher the purchase price, the higher your commission. You can list fewer houses and make more money doing it.

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1 min read

Travis has landed over $3 million in listings!

By Smart Agents on Jan 17, 2019 9:26:42 PM

"It has been the best marketing money I have spent."

Travis started out in real estate six years ago and became a Smart Agents member in the last 10 months.

He's been able to acquire over $3 million dollars in listings, as well as six buyer clients.

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6 min read

The Importance of Finding Balance in Real Estate

By Leighann Bacher on Jan 16, 2019 12:17:50 PM

Real estate is a demanding business. It requires you to be on call at all times and often to work nights and weekends. It's not surprising that many agents get burned out and ultimately decide to pursue another path. 

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8 min read

Starting from the Bottom: A Guide for New Agents

By Leighann Bacher on Jan 14, 2019 1:41:58 PM

First off, congratulations on becoming a newly licensed real estate agent! You've entered an exciting market with the possibility of a huge financial return — if you know how to work smart.

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5 min read

The Power of Persistence: Why You Need to Keep Going When You Want to Give Up

By Joe Nickelson on Jan 9, 2019 2:49:16 PM

Are there times you seriously consider giving up your business? Are there times that quitting seems like the only option?

Leaving everything behind can sometimes feel like the best option when you feel you've hit rock bottom. But before you take the easy way out, I'm going to tell you why you shouldn't. 

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14 min read

Greg Used His MyBooks to Net a $2.2 Million Listing and $1 Million Sale

By Smart Agents on Jan 4, 2019 2:45:12 PM

Greg has been a real estate agent for almost five years.

Listing Scorecard

  • Length of time using the books: 1 year (on and off; started pushing them at the beginning of 2018)
  • Number of books given away: Between 200 and 225
  • Listings received with the help of the books: 3
  • Biggest benefit of using the books: “It’s made getting those connections and making those connections a lot easier than without having [the books]…I have the ability to capture some of these high net listings that I have not had previously in my business.”

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6 min read

Adapt or Die: Business Changes You Need to Make in 2019

By Joe Nickelson on Jan 2, 2019 2:38:20 PM

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. 

There’s no better way to jump into business in the new year than by following the rich advice of Charles Darwin.

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12 min read

Lynne’s Book Investment Resulted in a $14,000 ROI

By Smart Agents on Dec 21, 2018 2:24:07 AM

Lynne has been a real estate agent for 10 years. She specializes in selling expireds.

Listing Scorecard

  • Length of time using the books: 5-6 months
  • Number of books given away: 200
  • Listings received with the help of the books: 2
  • Biggest benefit of using the books: "It definitely makes you the expert…People are impressed with the fact that you have written a book and that you are an authority on the subject. I just find that it opens doors for me that wouldn’t necessarily be open."

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5 min read

End of 2018 Housing Stats and 2019 Forecasts

By Joe Nickelson on Dec 19, 2018 9:10:57 AM

2018 was a good year in the U.S. housing market. As it winds down, there are plenty of stats and figures to consider as you prepare for next year.

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17 min read

Bob Landed 3 Listings Within 72 Hours of Receiving His Books!

By Smart Agents on Dec 14, 2018 2:24:33 PM

"I received my first order of books 72 hours ago. I went on 3 Expired Listing appointments using the book as one who knows why a listing hasn't sold. It gave me a leg up on the competition because I was perceived as an expert in the industry. All 3 Seller's glanced through the book. One signed the listing without reading the book. It's 7pm and I'm at my office with Seller signatures from the other 2 Sellers who read the book, were very impressed and my sign goes up on ALL THREE tomorrow!!!  3 for 3 in 72 hours?? YES!!"

This is the email we recently received from one of our members!

Bob has been a real estate agent for over 26 years. He lives and works about 120 miles north of Las Vegas. His degree and professional background are in marketing, and he recognized that the books could give him credibility and a leg up over the competition in his area.

Listing Scorecard

  • Length of time using the books: Around 30 days
  • Number of books given away: 27
  • Listings received with the help of the books: 7 (3 already under contract)
  • Biggest benefit of using the books: You would think that after 26 years, it is easy for me to knock on anybody's door that's expired/For Sale by Owner, and I am scared to death…[the books have] given me a tangible self-worth that I can go to the door of somebody's home with confidence and competence and not be worried about the conversation…I don't have to [think], "OK, you can do this. It'll be alright." No, I just go up to the door and Ring! And just start talking away because I've got that [book], and it's literally been that powerful.

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7 min read

7 Giveaway and Contest Ideas to Collect Testimonials – and Get Clients!

By Joe Nickelson on Dec 12, 2018 1:05:53 AM

If you were to guess where nearly half of all home buyers find their real estate agents, where would you guess? Online advertisements, maybe? Perhaps those fancy billboards you see around town?

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5 min read

Real Estate New Year's Resolutions

By Joe Nickelson on Dec 10, 2018 12:56:12 PM

As the current year winds down, business and employees often start to make new year’s plans and resolutions. The real estate industry is no different, and there are plenty of ways you can plan ahead.

The key to resolutions is to stick with them for the entire year, and Realtors aren’t immune to the tendency to lose momentum over time. In fact, there’s a 92% chance you won’t keep your resolutions going for the entire year.

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15 min read

Marki Warms Up to Leads Through Housewarming Events

By Smart Agents on Dec 7, 2018 11:13:36 AM

Marki is a real estate agent who specializes in listings, marketing, and working with investors.

Listing Scorecard

  • Length of time using the books: 2 months
  • Listings received with the help of the books: Within one week of sending off eight books, she got one listing and one likely listing. She also held an event where she used the books and got five leads.
  • Biggest benefit of using the books: "I can set myself apart from the competition. And what's nice is there's not anything new or over the top for me in the book that I'm not already doing anyway."

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6 min read

Your Guide to Writing Effective Ad Copy

By Joe Nickelson on Dec 5, 2018 1:31:07 AM

The following tips for writing effective real estate ads focus on capturing a buyer’s immediate attention.

The suggestions here apply to classified real estate ads and the first sentence in your MLS listings.

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16 min read

Bruce Uses His Books to Convince Sellers to List

By Smart Agents on Nov 30, 2018 2:02:15 PM

Listing Scorecard

  • Number of books given away: Around 30
  • Listings received with the help of the books: 3 (soon 4)
  • Biggest benefit of using the books: "Well, I think it gives me more confidence when I go into presentations. And I look like a real professional. It's different when you go in, and so many people go into these listing presentations without even a presentation… [The books] just give you instant credibility. Instant. And so that should provide [buyers and sellers] with instant excitement and a professionalism that says, “Here. I wrote this book for you. Here's a copy of my book. I'm not gonna try and badger you, but I want you to take a look at this, and it can show you, ‘Here's what I'm gonna do for you.’”

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4 min read

End-of-Year Tax Tips for Realtors

By Joe Nickelson on Nov 28, 2018 3:07:29 AM

Once again, as we approach the end of the year, you have an opportunity to get any last-minute tax deductions in before December 31st.

This is the best time to purchase amenities for your business so they show up next year on your deductions.

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6 min read

Your Official Holiday Marketing Guide

By Joe Nickelson on Nov 26, 2018 6:14:41 AM

Real estate marketing during the holidays can present many challenges. Potential clients are spending more time with family and friends and less time thinking about their real estate woes.

Many sellers wait until after the holidays to list so strangers won’t disrupt their holidays. This doesn’t mean a smart agent can’t be proactive during the holidays.

Here are some ideas to make the most out of the holidays as a marketing opportunity, rather than a hindrance.

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19 min read

David Converts FSBOs With Books and Tough Love

By Smart Agents on Nov 23, 2018 10:54:03 AM

Listing Scorecard

  • Number of books given away: About 15
  • Listings achieved with the help of the books: 3
  • Biggest benefit of using the books: It sets you apart from anybody else. It makes you an authority. Even if it's not read, you've got a book. No one else has got one. And it's not a spiral bound Kinko's book, it's a published book… I was in some competition here, and that may have been the thing that pushed us over the edge to actually get that listing.

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7 min read

5 Strategies Apple Uses That Can Help Real Estate Agents

By Joe Nickelson on Nov 20, 2018 7:42:03 PM

In August of 2018, Apple, Inc. achieved what many thought was impossible: a $1 trillion valuation. Apple is now the first — and so far, only — company with a net worth of $1,000,000,000,000.

That’s a lot of zeroes.

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38 min read

Tom Secured 9 Listings With Only 13 Books!

By Smart Agents on Nov 15, 2018 8:21:11 AM

Listing Scorecard

  • Number of books given away: 13
  • Listings achieved with the help of the books: 8-9
  • Biggest benefit of using the books: It helps me out the most probably from a confidence level, I think … like the nail in the coffin when you're having a listing presentation. I think it also adds that little extra vote of confidence in that I'm leaving a piece of myself behind. When I've gone to a listing presentation and I've left a book behind, it has a different feeling than leaving a business card, right? I can see business cards get tossed in the trash. They get thrown in the junk drawer or a junk basket of sort, and this is the catch-all area. That's where the cards end up. I think that leaving the book behind and having that is like leaving yourself behind a little bit in that people don't throw books away.

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8 min read

Plan the Perfect Open House!

By Joe Nickelson on Nov 13, 2018 8:03:25 PM

For many real estate agents, nothing is as valuable (or as daunting) as throwing a terrific open house.

While online listings, 360-degree images, and video tours are certainly making waves in the industry, nothing beats a good old-fashioned face-to-face meeting with various people interested in possibly purchasing a home.

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4 min read

Your Official Thanksgiving Marketing Guide

By Joe Nickelson on Nov 12, 2018 8:59:18 AM

So it’s that time of year again, and if you haven’t already planned some specific holiday marketing strategies, you need to get your baster out, my friend!

Thanksgiving presents the perfect opportunity for some “better than grandma’s pumpkin pie” marketing that will have your prospects lining up for seconds…or in this case, picking up the phone to schedule a meeting with you.

Read on to discover:

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21 min read

Frank Established Himself as an Expert in a Brand-New Market!

By Smart Agents on Nov 8, 2018 11:33:54 AM

Frank is a real estate agent with 13 years of experience. However, he recently moved to a new part of the country, which means he has a lot to learn about the area. By using his books, he’s found an effective and profitable way to market himself as a real estate authority — and to boost his own confidence in the process.

Listing Scorecard

  • Number of books given away: 15-20
  • Listings received with the help of the books: 3
  • Biggest benefit of using the books: It sets you apart from everybody else…it makes them feel like they’re getting something tangible, that you care about them, and that you’re working for them.

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5 min read

Sellers' Biggest Realtor Pet Peeves (And How to Avoid Them)

By Joe Nickelson on Nov 6, 2018 8:43:08 PM

A “bad review” can affect an agent’s ability to acquire new leads and clients...and not just once. It’s like the gift that keeps on giving...a gift like Aunt Gertie’s annual fruit cake.

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9 min read

$2 Million Seller was Impressed by Jacque’s Books!

By Smart Agents on Nov 2, 2018 1:08:47 AM

Listing Scorecard


  • Number of books given away: Less than 100; the first 50-60 were buyer-related, but when she switched her focus to sellers, she got the listings.
  • Listings received with the help of the books: 8
  • Biggest benefit of using the books: "It just gives some credibility as far as being an expert in the industry."

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11 min read

These Books Are So Good — It’s Scary!

By Joe Nickelson on Oct 31, 2018 12:04:15 PM

Scary for other agents, that is.

Our members say our books have completely transformed their businesses.

Rookie agents and veterans alike have discovered the expert advantage our books provide. They all say the books have given them a leg up over other agents, whether they’re making initial contact with leads or trying to seal the deal on listing appointments.

But don’t take my word for it. In this blog post, I’ll share some of our biggest member success stories so far this year, plus advice on how you can use these techniques in your own business.

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6 min read

The Ins and Outs of Working With New Construction Leads

By Joe Nickelson on Oct 29, 2018 1:49:49 PM

Through September of this year, 1,241,000 building permits had been approved in the United States. 

There’s a misconception among home buyers that if they want to buy land for new construction, they need only go through the builder’s rep. In the long run, this couldn't be further from the truth.

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1 min read

The Books Landed Mikki a Direct Buyer Referral!

By Smart Agents on Oct 26, 2018 9:03:00 AM

 

"It took a week to get a full-price offer accepted. But it did get accepted — one week ago today, and they are closing in October — and it was all because of this book."

Mikki was using her books primarily to work FSBOs and expired listings, but she ended up snagging a buyer referral!

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5 min read

How to Convert Commercial Real Estate Leads

By Joe Nickelson on Oct 23, 2018 2:15:40 PM

Commercial real estate is a lot different than residential real estate — but, in so many ways, it's exactly the same.

Residential Realtors looking to tap into the commercial market may have more pull on this side of the industry than they think.

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6 min read

Broker Steve is Dominating the High-End Expired Market!

By Smart Agents on Oct 19, 2018 8:45:53 AM

Steve is a full-time managing broker who specializes in high-end expired and withdrawn listings. Since he doesn’t have a lot of spare time, he doesn’t actively pursue listings unless they are high-priced and conveniently located.

Listing Scorecard

  • Length of time using the books: 9-10 months
  • Listings received with the help of the books: 6 listings, all over $500,000
  • Biggest benefit of using the books: "On two occasions, they actually listed with me before I even sent them the books, just because I sent them the cover of the book. In other words, they never even got to read the book. They will have already listed it with me just by the fact that I authored the book."

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12 min read

Top 10 Real Estate Books to Boost Your Business

By Joe Nickelson on Oct 17, 2018 12:25:17 AM

If you know anything about our company, you know we celebrate the great value books can offer those who invest in them. At a time when people are increasingly turning to online outlets to fulfill their real estate needs, we believe there is nothing more valuable than putting a book in someone’s hands.

Books hold value — they don’t get thrown away — and they’re likely to either be kept or passed around from person to person.

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9 min read

Get Yourself on Google's Real Estate Radar

By Joe Nickelson on Oct 15, 2018 9:58:50 AM

According to the National Association of Realtors’ 2017 Profile of Home Buyers and Sellers®, online websites were seen as the most useful information source among buyers at 88 percent.

A whopping 42 percent of recent buyers said the first step they took in the home-buying process was to look online at properties for sale.

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15 min read

How Jason Converts His House Value Leads Into Listings

By Smart Agents on Oct 11, 2018 10:54:34 AM

If you’ve ever worked House Value Leads, you know the key to getting listings is conversion. If you don’t have a solid conversion system, you won’t get the listings.

Unfortunately, sometimes, you’re competing with top agents or agents who do more marketing than you. If you don’t have a strong conversion system, you often lose listings to more established agents.

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6 min read

Stay Lucrative as a Real Estate Agent in the Internet Age

By Joe Nickelson on Oct 10, 2018 12:02:08 AM

The internet is continually changing how everything works. The real estate industry has experienced some significant changes in the digital age.

According to Internet Live Stats, approximately 40% of the world’s population is connected to the internet. This is an increase from less than 1% in 1995.

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10 min read

How Mark Doubled His Close Rate On Listing Presentations

By Smart Agents on Oct 5, 2018 9:19:25 AM

Mark is a successful agent. But last year, he was averaging a 45% close rate on listing appointments. He started using the book and doubled his close rate to 90% on average.

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6 min read

Five Must-Have Negotiation Skills for Top Realtors

By Joe Nickelson on Oct 3, 2018 10:22:24 AM

When it comes to negotiations in real estate, one thing is always at the forefront: Price.

The seller wants the highest price possible, while the buyer wants the lowest price. The best Realtors fight for their clients, making sure they leave the table satisfied.

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8 min read

Your Official Guide to Marketing in the Fall

By Joe Nickelson on Oct 1, 2018 1:43:35 PM

The leaves are changing, the weather is getting cooler — but not too cold, yet! — and everyone is getting into the spirit of fall.

Fall is the perfect time for festivals, delicious foods, and high spirits — all elements that add up to some fantastic marketing opportunities.

Get into the spirit of fall, and you might just collect more than candy this season!

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14 min read

Lou Got a $379,000 Listing Because He Offered His Books Out on Facebook

By Smart Agents on Sep 27, 2018 10:06:32 PM

 

Listing Scorecard

  • Books Given Away: 50
  • Listings earned with the help of the books: 4
  • Biggest benefit of using the books: “It differentiates me from everybody else. The books turn what is a cold call into a warm call.”
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13 min read

Why Fall and Winter are the Perfect Times to Buy — And Land Buyer Leads

By Joe Nickelson on Sep 25, 2018 9:53:33 PM

According to a recent article by Bankrate, a lack of affordable homes, rising home prices and higher mortgage rates deterred many buyers from taking advantage of this summer’s hot selling season.

In fact, existing home sales fell to their slowest pace in two years this July, according to data from the National Association of Realtors®.

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25 min read

The Books Have Helped Ben Dominate FSBOs and Get 10 Listings

By Smart Agents on Sep 20, 2018 12:59:15 PM

 (This is a different “Ben” from Ben Curry, who works at Smart Agents.)

Listing Scorecard:

  • Books Given Away: 80
  • Listings earned with the help of the books: 10
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10 min read

How to Overcome Writer's Block and Nail an Amazing Bio

By Joe Nickelson on Sep 18, 2018 2:20:13 PM

As a real estate agent, you do a lot of marketing. You market your listings, you market your business, and most importantly, you market yourself.

One of the best ways to do that is by creating a bio that represents who you are and how you want potential customers to see you.

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6 min read

Close Real Estate Deals with These Conversational Tricks

By Joe Nickelson on Sep 17, 2018 12:20:55 PM

If you get a lead on the phone for a few minutes, that’s a great first step. If you meet with them in person for a listing presentation, your chances of success are even better.

But as you know, nothing is set in stone until you hear a final yes.

Getting a yes at the end of a listing presentation — or even a phone call that could lead to a presentation — is all about instilling confidence in your leads.

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1 min read

June is Mastering FSBOs in Her First Year as an Agent!

By Smart Agents on Sep 13, 2018 11:43:57 AM

 

"Then, I pulled out the book and I showed them the book. Their first expression after that was, 'Wow. You're the one we want to hire to sell our home for us.'”

Not many agents have the confidence to go after FSBOs in their first year of real estate. But the books have given June a leg up on her competition.

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9 min read

Move On Up With Move-Up Sellers!

By Joe Nickelson on Sep 11, 2018 9:27:19 AM

According to the National Association of Realtors® Profile of Home Buyers and Sellers 2017, 52% of sellers traded up and purchased a home that was larger in size than what they previously owned.

Let’s call this segment of sellers “Move-Up Sellers” — and in this blog post, I’ll show you how to take advantage of the huge opportunity they present.

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1 min read

Katie May Have Landed a 2-for-1 Deal!

By Smart Agents on Sep 6, 2018 4:14:53 PM

"I got a listing, or rather, I got a buyer client from my book. We closed on his lake house a couple months ago."

But Katie's success didn't end there.

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6 min read

Daily Routines of Top Real Estate Agents

By Joe Nickelson on Sep 5, 2018 10:41:23 AM

In any job, sticking to a routine and working efficiently can pave the way for good habits and success. However, being a Realtor isn’t like most jobs— your time and schedule is all over the place.

The key is to navigate your crowded to-do list and honor your pre-made schedule — at least as much as you can.

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1 min read

Robert is Taking on a New Niche: Divorces!

By Smart Agents on Aug 31, 2018 10:42:56 AM

"I actually need to go and order a whole bunch more. Because I went up and met with 14 different divorce lawyers and handed out a whole bunch of books, and they're all gone."

Robert just recently started using the books, and he's taking a targeted approach to track down divorce leads.

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5 min read

Convert Rental Properties into Listings

By Joe Nickelson on Aug 28, 2018 10:09:41 PM

Homeowners often imagine getting rich in their sleep when they dream of being a landlord. Then, once they start, it’s much more work than they expected and not the easy cashflow they were hoping for.

You can prove to these landlords that selling will make their lives easier.

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1 min read

Josh's Books Consistently Win Him Deals!

By Smart Agents on Aug 23, 2018 11:45:14 PM

"We've had opportunities where we're interviewing against five or six different people, and I make sure I get that book in their hands, and ended up winning out."

Josh finds great success using his books to convert warm leads into clients. He says the added value of the books pushes him over the edge.

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9 min read

Take Advantage of a "Golden" Listing Opportunity!

By Joe Nickelson on Aug 21, 2018 5:06:52 PM

According to the National Association of Realtors® 2017 Home Buyers and Sellers Generational Trends Report, sellers ages 62 to 70 made up the second-largest share of home sellers at 21%.

Translation: These sellers offer a huge listing opportunity for the right agent.

The key is to understand why they’re selling — and if they’re not, how to convince them they should.

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8 min read

Hold Yourself Accountable for Real Estate Success

By Joe Nickelson on Aug 20, 2018 10:55:35 AM

You’re nearing the end of the busiest real estate season of the year, and you finally have a chance to catch your breath.

But if you want to be a top agent, now’s not the time to slack off!

While the number of available listings might be declining, that doesn’t mean you should stop trying to improve your business or hold yourself accountable for tasks you didn’t have time for in the spring and summer months.

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7 min read

Alexis Says "Nothing Compares" to Her Books!

By Smart Agents on Aug 16, 2018 12:53:47 PM

 

"Over my 15 years in the industry, I've tried many marketing ideas, but nothing has compared to my books. These are awesome."

Not only does Alexis get direct business from her books, but she also gets residual business when her clients pass them on to other people.

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7 min read

Don't Want to Be an Author? You Have Other Options!

By Joe Nickelson on Aug 14, 2018 2:51:28 PM

Are you considering becoming a MyBooks member, but fear people will find out you didn’t write the books?

This is by far the biggest concern we hear from members and potential members.

We, at Smart Agents, have worked long and hard to come up with new ways to help our members feel more comfortable handing out the books — while still capitalizing on the expert authority they provide.

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8 min read

Leaping into Fall: Tips for Tackling the Slower Season

By Joe Nickelson on Aug 13, 2018 12:54:34 PM

People are packing up their flip-flops and sunblock, ditching the Jimmy Buffet playlists, and getting ready for a new season of early morning to-do’s, freshly ironed business clothes, and afternoons of sports-practice chauffeuring.

As a real estate agent, what effect does the seasonal change-over have on your business?

Are you prepared to continue nabbing new listings even as the market declines over the next few “off months?”

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27 min read

Attention New Agents: Discover How Debbie Got 7 Transactions by Giving Away Her Books at Open Houses

By Smart Agents on Aug 9, 2018 9:48:38 PM

Are you a new agent? Would you like to get more listings and buyer sales? Let's take a look at one of our members, Debbie. She has an excellent Open House Strategy that a new agent could use to get more listings and buyer sales. Listen to the full-length interview for more info.

Listing Scorecard

  • Books Given Away: 60.
  • Listings earned with the help of the books: 4 Listings and 3 Buyers. 
  • Biggest benefit of using the books: “With the book, there is something very concrete that they can hold in their hand. My picture is looking at them every day. Even if they lay the book down on a table or something, my picture is looking at them. I have never known anyone to throw my books away. I’ve noticed that when I list a house, the sellers have put my book in a drawer. It hasn't been thrown away. They've kept it.
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14 min read

The Great Listings Hoax: Why Agents Are Looking in the Wrong Places for Listings

By Joe Nickelson on Aug 8, 2018 1:19:28 PM

Real estate has become ultra competitive. You’re competing with 100 other Realtors to get just one Expired listing.

When you try to talk to FSBOs, they don’t want to hear what you have to say. They’ve heard it all before. In fact, you’re the 50th agent to call them. If you're one of 50, you have a very low chance of getting the listing, even if that FSBO does list with an agent.

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7 min read

Get the Books to Pay for Themselves

By Joe Nickelson on Aug 6, 2018 1:29:18 PM

You’ve seen our blogs. You’ve read our success stories. Business is slow, and you wonder if the books will really make the ultimate difference in your business.

You know you should take the plunge, but one question is holding you back:

How can you afford to pay for the books when business is so slow?

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5 min read

Christine Found a Savvy Way to Use Her Books!

By Smart Agents on Aug 2, 2018 10:08:26 PM

 

"I've been calling them, 'Savvy Seminars for Homeowners.'"

Not only does Christine hand out her books, but she also hosts events to promote them to the public. 

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12 min read

Stand Out From Your Competition with a Solid Brand Image

By Joe Nickelson on Jul 31, 2018 9:14:55 PM

The Association of Real Estate License Law Officials estimates there are about 2 million active real estate licensees in the United States.

That’s a whole lot of Realtors competing for a constantly fluctuating pool of clients.

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14 min read

Liza Got 5 High-End Listings Using The Books

By Smart Agents on Jul 26, 2018 10:21:59 AM

Listing Scorecard

  • Books Given Away: 80-100.
  • Listings taken with the help of the books: 5 listings and 1 buyer.
  • Biggest benefit of using the books: “My book is setting me apart as an “excellent” Realtor with the high-end clients. They add that element of credibility. One client said she would have gladly paid for the book. She couldn’t believe I was giving it away for free.”
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7 min read

The Single Greatest Listing Opportunity Since the Expired Listing

By Joe Nickelson on Jul 24, 2018 4:52:29 PM

We all know Expireds offer a great listing opportunity. But, have you tried to list one recently? It’s tough. These homeowners get 100+ phone calls. 30-50 letters. It’s a non-stop barrage.

Yes, listing Expireds is a great move in a normal market. But, today’s market is NOT a “normal” market. It’s crazy!

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9 min read

A Tale of Two Realtors: The Importance of Follow-Up

By Joe Nickelson on Jul 21, 2018 8:24:42 PM

I’m going to tell you two stories about two different Realtors.

We’ll call them Realtor A and Realtor B.

Realtor A and B both work in similar markets. They’ve both been in the business for about 10 years and have built solid reputations in their prospective areas.

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5 min read

Sean Has Secured Solid Leads With His Books!

By Smart Agents on Jul 19, 2018 11:57:39 PM

 "I've gotten five seller leads, and one has turned into a possible listing."

They say you have to walk before you can run, and Sean has taken his time figuring out the best way to make the books work for his business. 

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9 min read

Even the World's Smartest FSBO Couldn't Sell His Own Home!

By Joe Nickelson on Jul 17, 2018 10:40:16 AM

Real estate might be a cutthroat industry. But even the toughest of real estate rivals can unite against one common grievance: FSBOs.

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5 min read

Signs to Heavily Pursue a Lead

By Joe Nickelson on Jul 16, 2018 8:22:22 AM

Leads can be tough to categorize. You might think a FSBO is a hot lead and ready to sign, just to be rudely rebuffed when you go to seal the deal.

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1 min read

Robert Was Skeptical But Snagged $1 Million in Business!

By Smart Agents on Jul 13, 2018 2:16:40 PM

 

"All this in total is about over $1 million in business that I got from giving out these books."

Like a lot of our members, Robert was skeptical when he first ordered the books. But soon after handing them out, he started making a return on his investment. 

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5 min read

Why These Excuses Hurt Agents

By Joe Nickelson on Jul 11, 2018 11:29:45 AM

You probably know by now that the general population has a warped perception of Realtors. Agents are known for relentlessly hounding their leads or being on the clock 24/7, but at the same time, are almost infamous for not returning calls or being available when you need them. 

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8 min read

How the Books Can Turn 1 Listing into 2!

By Joe Nickelson on Jul 9, 2018 3:02:06 PM

A word-of-mouth recommendation is the best kind of referral any Realtor can get. It’s almost a guarantee that when a client recommends you to their friend, colleague or family member, you’ll get that listing.

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12 min read

How April is Getting 5-6 Listings a Month in a Red-Hot Market

By Smart Agents on Jul 5, 2018 9:30:16 AM

 

Listing Scorecard

  • Books Given Away: 300
  • Listings earned with the help of the books: 20-25
  • Biggest benefit of using the books: “The books position me as an expert so I get 4 times as many appointments from my prospecting, compared to before I started using the books.” (Went from 3-4 hours of calls to get 1 listing appointment, to 1 hour of calls to get 1 listing appointment.)  
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6 min read

5 Tips for Tackling Time Management

By Joe Nickelson on Jul 2, 2018 1:08:16 PM

Time management is one of the most important aspects of being a successful real estate agent. Yet, it’s one of the hardest skills to master.  

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1 min read

Buyers Are Blown Away by Josh's Book!

By Smart Agents on Jun 28, 2018 2:03:29 PM

"9 times out of 10, they're blown away."

Josh handed a buyer his book, and a couple days later, he got a call back.  She said she wanted to work with him.

It turns out, she had interviewed several agents. She chose him because of his book and the impressive marketing material on his Facebook page — provided by Smart Agents.

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5 min read

Your Official Summer Marketing Guide!

By Joe Nickelson on Jun 26, 2018 10:17:17 PM

Summer is a huge season for real estate. People are more willing to move when the kids are out of school, and it’s a great time to market yourself to your community.

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1 min read

Mariano Scored a FSBO Without a Presentation!

By Smart Agents on Jun 22, 2018 10:09:36 AM

"Without a presentation or anything, he gave me his listing."

Mariano was knocking on doors and happened to meet someone who wanted to sell his house FSBO. He gave the homeowner his book and asked him to take a look at some useful tips on how to sell his house on his own. 

The client was so impressed that he immediately expressed interest in listing his house with Mariano!

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5 min read

Use Google Adwords to Get Leads

By Joe Nickelson on Jun 20, 2018 1:42:01 PM

Since almost every real estate and Realtor search starts online, it’s safe to say most of them start on Google. Google is by far the most used search engine.

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5 min read

Tools For Real Estate Networking

By Joe Nickelson on Jun 18, 2018 3:31:10 PM

According to the National Association of Realtors, in 2018, 51% of home sales started online. Whether you like it or not, your internet and social media presence have a massive importance.

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1 min read

Jeffery is Excited to Send Out His New Books!

By Smart Agents on Jun 15, 2018 6:26:42 AM

"I am so excited. My new book just arrived."

Jeffery has just added a new Smart Agents book to his collection. He's super excited to get these books to his clients, so much so that he made this video to market his business. 

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5 min read

There Are More Vacant Homes Than Ever!

By Joe Nickelson on Jun 13, 2018 1:59:36 PM

Today, there are 2.1 million more vacant homes in the United States than in 2005.

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1 min read

Les Scored Instant Credibility and an Instant Sale!

By Smart Agents on Jun 8, 2018 3:35:28 AM

"I got the job on the spot. That's how much credibility it gave me right away."

When Les showed up to talk to a potential client, he brought his FSBO book. He handed it to the seller, who glanced through it and gave him the job on the spot.

The best part is that Les beat out another Realtor personally connected to the seller simply because he had his book!

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8 min read

Why Realtors Will Never Go Away

By Joe Nickelson on Jun 6, 2018 1:14:34 PM

In a day and age of instant internet know-how, it’s not surprising that some people decide to forgo the assistance of a real estate agent, choosing instead to list their homes themselves, hoping for a sale, minus the dreaded commission fee.

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5 min read

Get Zillow Leads Without Paying

By Joe Nickelson on Jun 4, 2018 1:30:43 PM

Most agents consider Zillow a nuisance at best and a major competitor at worst.

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1 min read

Liza Landed a $2.8 Million Listing!

By Smart Agents on Jun 1, 2018 11:59:35 AM

"I got a 2.8 million dollar listing from the book."

Liza has already gotten 5 successful listings from sending books to her leads. Her biggest win was a $2.8 million listing with a client she had not even met in person! 

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7 min read

3 Ways To Get Listings in a Red Hot Market

By Joe Nickelson on May 30, 2018 12:32:00 PM

Many agents overlook these proven ways to get listings in a Hot Market. Hopefully, this blog post will help you realize that you can get listings, and show you how. So, without further ado, let’s dive into the strategies:

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7 min read

Tonya Stepped Up Her Game

By Leighann Bacher on May 25, 2018 12:12:04 PM

"I've actually gotten two listings."

Things started a little slow for Tonya, but after she decided to actively give out her books, she immediately landed two listings!

" Things are starting to take off. Isn't that neat?"

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5 min read

Win Listing Presentations Before You Get There

By Smart Agents on May 23, 2018 3:08:34 PM

To prepare for a listing presentation, most agents research a neighborhood and create a detailed CMA for the homeowner.

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4 min read

Samara Got Into a Difficult Market!

By Leighann Bacher on May 17, 2018 1:49:47 PM

"Guess what? My books did it..."

Samara recently started working in a difficult listing market. With her books, she's been able to make huge progress, despite being new in the industry!

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8 min read

Turning Down Clients Could Be Your Downfall

By Smart Agents on May 16, 2018 1:48:03 PM

Turning down clients could be your downfall. Why would any real estate agent turn down clients in the first place? Two reasons jump out:

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7 min read

Real Estate Blogging: 20 Things To Write About

By Smart Agents on May 14, 2018 1:06:51 PM

Blogging can be a huge foundation for netting your real estate website long-term organic traffic, giving your brand maximum visibility on search engines like Google.

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1 min read

Tami Scored a $1.1 Million Expired Listing

By Smart Agents on May 11, 2018 4:00:21 AM

"I am now in front of the house that I listed."

Tami started mailing out her books immediately after she got them. Then, within two weeks she got an email from her client saying that he wanted to talk to her about maybe selling his house.

She went in and got the $1.1 million listing!

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11 min read

Creating a Social Media Brand

By Smart Agents on May 9, 2018 9:44:25 AM

Establishing a social media brand attracts more clients. According to the Content Marketing Institute, brand awareness is the top priority for marketers. More than 3 billion people have social media accounts.

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1 min read

Sandi is Dominating the Inherited Homes Market

By Smart Agents on May 4, 2018 1:44:08 AM

"Nobody else walks in the door with a book on selling an inherited house."

Sandi found a way to stand out, impress clients enough to beat competition and get inherited house listings. Her secret: handing books to clients before doing her presentation!

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5 min read

7 Real Estate Technology Trends Disrupting the Industry

By Smart Agents on May 2, 2018 1:31:59 PM

New technologies are springing up every day, disrupting various industries in major and unexpected ways.

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8 min read

"No Follow-up" vs. "Aggressive Follow-up"

By Smart Agents on Apr 30, 2018 1:37:10 PM

There are rare occasions when you immediately connect with your leads. However, statistically, you will have to interact with the majority of your leads more than once before you can convince them to list with you.

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1 min read

LeEtta Convinced Young Couple to Upgrade

By Smart Agents on Apr 26, 2018 11:42:40 PM

"We now have that opportunity to list their home."

LeEtta showed a young couple some items in her book that gave them ideas on how to get the house ready to be listed.

The couple was so impressed by her authority in selling a home that they gave her the listing! 

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8 min read

Five Tips for the Shy Realtor

By Smart Agents on Apr 25, 2018 1:38:15 PM

 If you love the idea of selling real estate but find the prospect of calling people and making connections uncomfortable, then read on, Shy Realtor. This blog’s for you!

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1 min read

Tom Scored a Super Bowl Listing!

By Smart Agents on Apr 19, 2018 12:55:20 PM

"I've already got a listing coming up from a Super Bowl party."

Tom was at a Super Bowl party, where he met a client who was looking to sell his aunt's house. Luckily, he had a copy of his book in the trunk of his car and gave it to the client.

Needless to say, he got the listing! 

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What is Your Perfect Real Estate Niche?

By Smart Agents on Apr 18, 2018 1:08:55 PM

 
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6 min read

Real Estate Bidding Wars: How to Win in Hot Markets

By Smart Agents on Apr 16, 2018 1:23:02 PM

The first bid comes in moments after the listing goes public.

A short time later …

Another bid comes in.

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2 min read

Debbie Won't Leave Home Without Her Books!

By Smart Agents on Apr 12, 2018 11:27:28 AM

"I take the book with me on every listing presentation."

One year later and Debbie can't leave for a listing presentation without her book which she believes makes her look more professional and has helped increase her conversion rates. 

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5 min read

How To Text Clients And Get Listings

By Smart Agents on Apr 11, 2018 11:50:16 AM

Text messages are poised as the most preferred mode of communication for the next generation of home buyers and sellers. In fact, a third of Americans prefer texting to calling.

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3 min read

Luxury Seller Was Impressed by Eve's Author Status!

By Smart Agents on Apr 5, 2018 10:45:08 PM

"I'm walking away and he said, 'I like how you do your business.'"

Eve was walking door to door handing out her book when she met a man who had taken his home off the market. He was intrigued by her book and impressed with her approach.

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11 min read

Stand Out on Real Estate Ranking Sites

By Smart Agents on Apr 4, 2018 2:43:49 PM

HomeLight and UpNest are like online matchmaking services for buyers, sellers and real estate agents. They match the preferences of the client with the most compatible professional. 

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7 min read

Good vs. Great Real Estate Agents

By Smart Agents on Apr 2, 2018 2:04:54 PM

If given the choice between a "good" real estate agent and a “great” real estate agent, which do you think most buyers and sellers would choose? 

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Donna Easily Snagged a $500,000 Listing!

By Smart Agents on Mar 28, 2018 1:36:51 PM

"I set up an appointment and got a $500,000 listing. Pretty easy and very effective."

Listen to Donna's story here, and check out other testimonials on our YouTube Channel! 

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6 min read

How Unexpected Trends Influence Real Estate

By Smart Agents on Mar 27, 2018 11:03:51 AM

In the 90s, as Starbucks started to expand out of its Northwest homeland, independent coffee shop owners started to worry. The owners could see that this juggernaut franchise chain was bound to come to their towns at some point, and it would most likely mean the end of their fledgling shops.

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9 min read

Billboards vs. Books: Who Wins?

By Smart Agents on Mar 24, 2018 2:22:35 AM

According to a national study, 71% of travelers ages 18 or older notice the advertising messages on billboards either sometimes, most of the time or each time they pass one; nearly one in 10 notice the advertising message each time they see a billboard.

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6 min read

Is Negativity Dampening Your Business?

By Smart Agents on Mar 22, 2018 1:23:58 PM

How many times have you had a thought or said something out loud that started with “I can’t,” I should,” or “I shouldn’t” in the last week? 

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7 min read

Keith Secured a $320K Listing Directly Linked to the Books!

By Leighann Bacher on Mar 21, 2018 2:43:41 PM

 

"If you're on the fence at all — if you're thinking about joining Smart Agents — I highly recommend it."

Keith managed to secure three listings directly linked to the books. The first was a $320,000 listing.

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6 min read

Reduce Your Real Estate Stress Through Organization

By Smart Agents on Mar 20, 2018 10:55:25 AM

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7 min read

Jessica Overcame the Cold-Calling Slump

By Leighann Bacher on Mar 15, 2018 10:49:56 AM

"I really don't like cold-calling people because I don't like to be cold-called."

Jessica found that using the books was a much warmer approach.

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7 min read

Avoid Major Prospecting Faux Pas

By Leighann Bacher on Mar 13, 2018 1:15:45 PM

As real estate agents, our jobs never truly stop. We’re at the beck and call of our clients 24/7.

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9 min read

Create The Best Agent Biography For Your Books

By Leighann Bacher on Mar 9, 2018 5:37:02 PM

Want more clients? Of course, you do.

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7 min read

Check Your Real Estate Appearance

By Leighann Bacher on Mar 8, 2018 11:11:48 AM

First impressions count — a lot! — when it comes to choosing a real estate agent.

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4 min read

Jim is Ready to Tackle Divorce Listings!

By Leighann Bacher on Mar 7, 2018 1:36:39 AM

"I think this will just again solidify that, you know, 'Hey, I know what I'm talking about. I wrote this book.'"

Jim has been receiving a couple referrals a year from a local attorney. He plans to use the Divorce Book to get even more listings in this untapped niche!

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6 min read

Learn From Early Real Estate Mistakes

By Leighann Bacher on Mar 6, 2018 2:28:44 PM

An interoffice message pops up on your screen. The tagline reads: "1-Year Celebration!"

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6 min read

Are House Flippers the Darth Vaders of Real Estate?

By Leighann Bacher on Feb 28, 2018 11:58:13 PM

While there are, of course, exceptions to every rule, the fact is that there are a lot of unscrupulous flippers out there.

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7 min read

Jacque Turned Her Doubts Into Listings!

By Leighann Bacher on Feb 28, 2018 12:18:08 AM

"I was kind of leery at first, but I have to tell you that it makes such a world of difference."

Like many of our members, Jacque was skeptical when she first ordered her books. But her doubts disappeared when she started seeing results.

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What is Your Real Estate Strength?

By Leighann Bacher on Feb 27, 2018 10:32:02 AM

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10 min read

How do I drop off the books? What do I say?

By Leighann Bacher on Feb 23, 2018 4:30:28 PM

So, now you've got your books in hand. But how do you use them?

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6 min read

Is a Real Estate Career Right for Me?

By Leighann Bacher on Feb 22, 2018 11:13:57 AM

You love wandering through high-end houses, imagining you live there. You want to set your own schedule, so you can tote the kids to chess club and swim team practice. And you certainly like the idea of cashing big, fat, commission checks. Real estate, you think, is the perfect career for you.

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5 min read

Jesse Credits 8 Listings to the Books!

By Leighann Bacher on Feb 21, 2018 9:55:41 AM

"I encourage each and every one of you to reach for the stars."

Jesse says the books give him credibility and leverage over his competition.

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8 min read

Think Local for Business Success

By Leighann Bacher on Feb 20, 2018 10:58:45 AM

Thinking local means focusing on local marketing.

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7 min read

Safety First! Precautions Every Real Estate Agent Should Take

By Leighann Bacher on Feb 15, 2018 11:28:10 AM

Nobody makes a horror film about the risks real estate agents take every day.

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Debbie Got A $574,900 Listing From The Books

By Leighann Bacher on Feb 14, 2018 12:15:26 AM

"I feel it's been a very good source of authority."

Debbie started working expireds over $350,000 that were three to six months out.

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6 min read

Smartphones: Your Ticket To Sales Success!

By Leighann Bacher on Feb 13, 2018 1:29:02 AM

Did you know that prospects are two to three times more likely to respond when they have different ways to contact you?

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6 min read

Battling the Zillow Monster!

By Leighann Bacher on Feb 9, 2018 12:32:55 PM

For real estate agents, Zillow is a monster. It is a Godzilla rampaging through New York City and beyond, leaving a blazed trail of destruction all the way to Los Angeles.

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7 min read

Make Your Real Estate Photos POP!

By Leighann Bacher on Feb 8, 2018 11:59:28 AM

While there are many ways home buyers search for properties, most shoppers these days do the bulk of their searching online.

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The Books Worked For Thomas Before He Received Them!

By Leighann Bacher on Feb 7, 2018 12:27:59 PM

"He came immediately to me."

Thomas started working the books before he even received them.

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6 min read

The 6 Types of Competitors and How to Beat Them

By Leighann Bacher on Feb 6, 2018 11:54:01 AM

Based on recent numbers, there are an estimated 2 million active real estate agents licensed in the United States.

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5 min read

Choose the Right Brokerage for Ultimate Success

By Leighann Bacher on Feb 2, 2018 4:35:19 PM

Your resume is polished. You've rehearsed your pre-interview questions in the shower, standing in front of the mirror, and pacing around the bedroom. It’s a big day.

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5 min read

Go From ZERO to HERO in 3 Weeks Flat!

By Leighann Bacher on Feb 1, 2018 12:38:16 PM

It’s Monday morning, and you just completed an agonizing commute.

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Erik Snagged a Listing Using the FSBO Book

By Leighann Bacher on Jan 31, 2018 10:30:35 AM

"There was no question of me getting the listing."

That's what Erik says about this listing that he snagged during a garage sale.

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12 min read

Webinar Replay: How to Build a Business Plan that Guarantees You Hit Your Goals

By Leighann Bacher on Jan 30, 2018 10:57:21 AM

January comes and inevitably, goals and resolutions are thick in the air. Unfortunately, most of them are destined to fail and fade.

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3 min read

How We Used Fiverr.com to Transform a Redneck Into a Professional Realtor

By Leighann Bacher on Jan 26, 2018 11:52:31 AM

One of the biggest things holding people back from using our books is that they don't have a high-quality photo to put on the cover.

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5 min read

Business Blogging 101

By Leighann Bacher on Jan 25, 2018 3:16:16 AM

Blogging is a great way for real estate agents — and really, any business owners — to attract new clients and customers.

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April Got 10 Listings in a Year Directly Linked to the Books!

By Leighann Bacher on Jan 24, 2018 1:39:01 PM

“It's a fact. They. Do. Work!”

That’s what April says about her firsthand experience using the books.

Topics: Agents
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7 min read

Channel Your Inner House Flipper

By Leighann Bacher on Jan 22, 2018 8:06:03 PM

You may not be a tall, stubble-faced Canadian twin with a million shows on HGTV, but that’s OK.

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8 min read

Financial Planning for Real Estate Dry Seasons

By Leighann Bacher on Jan 19, 2018 4:39:20 PM

Every November, the summer buying and selling frenzy slows down. Financial planning for real estate slow seasons can increase your profits for next year. Here are some tips to stay on top during those slow months.

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6 min read

Build Your Ultimate Real Estate Squad

By Leighann Bacher on Jan 18, 2018 10:39:20 AM

When we think of success, we tend to think of certain individuals: Bill Gates, Beyoncé, Steven Spielberg, Meryl Streep. We think of these people as the pinnacle of the American Dream, climbing their way to success through nothing but sheer will and raw talent.

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9 min read

Don't Let Dealbreakers in the Selling Process Stand in Your Way

By Leighann Bacher on Jan 16, 2018 10:13:46 AM

The goal: More listings, of course.

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5 min read

5 Agent Fears And How To Overcome Them

By Leighann Bacher on Jan 11, 2018 12:28:28 AM

Selling real estate has its joys and perks.

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5 min read

7 Ways to Get Your Name on Their Radar

By Leighann Bacher on Jan 9, 2018 12:28:13 AM

Buying and selling properties is just one part of your work as a real estate agent.

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8 min read

Turn Your Current Deals into Future Testimonials

By Leighann Bacher on Jan 5, 2018 3:38:05 PM

Numerous studies show that consumers rely on the opinions of friends and family when they make purchase decisions. More and more, people are now turning to online reviews to find out what others are saying about businesses before they even engage them.

Topics: Agents
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6 min read

Tips to Make Your Listings Sing

By Leighann Bacher on Jan 3, 2018 11:45:42 PM

We grow up on stories — at bedtime, around the campfire, snuggling on a couch with our folks.

Topics: Agents
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Tim Beat 5 Agents For A Listing Because He Used The Books

By Smart Agents on Jan 2, 2018 7:42:43 PM

"Definitely worth the investment."

That's what Tim says about the books. He uses them on every single listing.

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7 min read

The ONLY Direct Mail Marketing Guide You'll Ever Need

By Leighann Bacher on Jan 2, 2018 12:30:11 PM

You love getting mail, right?

Topics: Agents
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Jim Got an $805,000 Listing From the Books

By Smart Agents on Jan 1, 2018 5:07:11 PM

"Neither of those Realtors had a book."

That's how Jim sealed the deal with a former acquaintance who moved back into town.

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6 min read

Which Book Should I Order First?

By Leighann Bacher on Dec 28, 2017 12:31:47 AM

When I started selling real estate many years ago in Jacksonville, Fla., I had no idea what I was doing.

Topics: Agents
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5 min read

Your Official 2018 Business Guide

By Leighann Bacher on Dec 21, 2017 1:40:28 AM

To predict future success, go back and study your history.

Topics: Agents
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7 min read

Want Leads? Go Viral!

By Leighann Bacher on Dec 18, 2017 3:28:43 PM

Did you see the viral Craigslist ad with a dog in each room’s picture? It wasn’t planned; the dog was in one of the shots, the owner had an “Aha!” moment, tons of people saw the ad, and the apartment was rented within 24 hours.

Topics: Agents
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7 min read

Smart Tips for Managing Money

By Leighann Bacher on Dec 14, 2017 3:18:49 PM

Learning how to manage money in your real estate business is a necessity — even though few courses are offered.

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7 min read

Climbing the Mountain of High Expectations

By Leighann Bacher on Dec 13, 2017 12:18:13 AM

Buyers and Sellers…the axis on which the great wheel of real-estate revolves. At the center of every real-estate job, there are people. You just can’t get around it.

Topics: Agents
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8 min read

Last-minute Tax Savings for 2017

By Leighann Bacher on Dec 11, 2017 12:48:29 PM