A part of your online presence (and a huge part), is conveying your life throughout different social media platforms.
What is your brand right now? What recognition does your name have in the real estate industry?
A quick Google search will tell you that agents don't always have the best reputations. There's a lot of common stereotypes that the average person may believe about realtors.
If you're running home value pages and ads for them, a lot of the time the information won't get fully filled out, once you asked for their email address or phone number.