Good vs. Great Real Estate Agents

If given the choice between a "good" real estate agent and a “great” real estate agent, which do you think most buyers and sellers would choose? 

How Unexpected Trends Influence Real Estate

In the 90s, as Starbucks started to expand out of its Northwest homeland, independent coffee shop owners started to worry. The owners could see that this juggernaut franchise chain was bound to...

Billboards vs. Books: Who Wins?

According to a national study, 71% of travelers ages 18 or older notice the advertising messages on billboards either sometimes, most of the time or each time they pass one; nearly one in 10...

Is Negativity Dampening Your Business?

How many times have you had a thought or said something out loud that started with “I can’t,” I should,” or “I shouldn’t” in the last week? 

Reduce Your Real Estate Stress Through Organization

Create The Best Agent Biography For Your Books

Want more clients? Of course, you do.

Check Your Real Estate Appearance

First impressions count — a lot! — when it comes to choosing a real estate agent.

Learn From Early Real Estate Mistakes

An interoffice message pops up on your screen. The tagline reads: "1-Year Celebration!"

Jesse Credits 8 Listings to the Books!

"I encourage each and every one of you to reach for the stars."

Jesse says the books give him credibility and leverage over his competition.

Safety First! Precautions Every Real Estate Agent Should Take

Nobody makes a horror film about the risks real estate agents take every day.

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