Don't Want to Be an Author? You Have Other Options!

Are you considering becoming a MyBooks member, but fear people will find out you didn’t write the books?

This is by far the biggest concern we hear from members and potential members.

We, at Smart...

Leaping into Fall: Tips for Tackling the Slower Season

People are packing up their flip-flops and sunblock, ditching the Jimmy Buffet playlists, and getting ready for a new season of early morning to-do’s, freshly ironed business clothes, and...

The Great Listings Hoax: Why Agents Are Looking in the Wrong Places for Listings

Real estate has become ultra competitive. You’re competing with 100 other Realtors to get just one Expired listing.

When you try to talk to FSBOs, they don’t want to hear what you have to say....

Get the Books to Pay for Themselves

You’ve seen our blogs. You’ve read our success stories. Business is slow, and you wonder if the books will really make the ultimate difference in your business.

You know you should take the...

Stand Out From Your Competition with a Solid Brand Image

The Association of Real Estate License Law Officials estimates there are about 2 million active real estate licensees in the United States.

That’s a whole lot of Realtors competing for a...

The Single Greatest Listing Opportunity Since the Expired Listing

We all know Expireds offer a great listing opportunity. But, have you tried to list one recently? It’s tough. These homeowners get 100+ phone calls. 30-50 letters. It’s a non-stop barrage.

Yes,...

A Tale of Two Realtors: The Importance of Follow-Up

I’m going to tell you two stories about two different Realtors.

We’ll call them Realtor A and Realtor B.

Realtor A and B both work in similar markets. They’ve both been in the business for about...

Even the World's Smartest FSBO Couldn't Sell His Own Home!

Real estate might be a cutthroat industry. But even the toughest of real estate rivals can unite against one common grievance: FSBOs.

Signs to Heavily Pursue a Lead

Leads can be tough to categorize. You might think a FSBO is a hot lead and ready to sign, just to be rudely rebuffed when you go to seal the deal.

Why These Excuses Hurt Agents

You probably know by now that the general population has a warped perception of Realtors. Agents are known for relentlessly hounding their leads or being on the clock 24/7, but at the same time, ...

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