The Great Listings Hoax: Why Agents Are Looking in the Wrong Places for Listings

Real estate has become ultra competitive. You’re competing with 100 other Realtors to get just one Expired listing.

When you try to talk to FSBOs, they don’t want to hear what you have to say....

The Single Greatest Listing Opportunity Since the Expired Listing

We all know Expireds offer a great listing opportunity. But, have you tried to list one recently? It’s tough. These homeowners get 100+ phone calls. 30-50 letters. It’s a non-stop barrage.

Yes,...

How April is Getting 5-6 Listings a Month in a Red-Hot Market

 

Listing Scorecard

  • Books Given Away: 300
  • Listings earned with the help of the books: 20-25
  • Biggest benefit of using the books: “The books position me as an expert so I get 4 times as many...

Debbie Won't Leave Home Without Her Books!

"I take the book with me on every listing presentation."

One year later and Debbie can't leave for a listing presentation without her book which she believes makes her look more professional and...

Luxury Seller Was Impressed by Eve's Author Status!

"I'm walking away and he said, 'I like how you do your business.'"

Eve was walking door to door handing out her book when she met a man who had taken his home off the market. He was intrigued by...

How do I drop off the books? What do I say?

So, now you've got your books in hand. But how do you use them?

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